Big Bazar

INDEX

CONTENTS PAGE NO CHAPTER – I

Executive Summary Introduction

1 - 2 2 - 5

Literature Review 6 - 12 Statement Of The Problem 13 - 14 Purpose Of The Study 14 Scope Of The Study 14 Objective Of The Study 15

CHAPTER - II Company Profile 16 - 25 Organization Profile 26 - 28 Organization Chart 29 - 40

CHAPTER - III Recommendations 41 -42 Conclusion 43 Bibliography 44

InstItute of busIness ManageMent ReseaRch.hublI

+Executive Summary:

When a new brand appears in the market, the consumer gets acquainted

with it and starts collecting information about it. On the basis of this

information the consumer creates an opinion of the brand and establishes a

brand image. For a stable market position of a brand, consumer awareness of

the new brand on the market is not sufficient. The consumer must prefer a brand

and have a positive assessment of it as well as considering it in its purchasing

decisions. The target position means deciding on the target image of a brand

and how the consumers should compare it to other competitive brands.

the most important brand management activity is positioning the brand

properly. A well-positioned brand addresses important consumer benefits in

unique and compelling ways. It also creates an emotional connection to the

consumer. Finally, it provides flexibility for future growth (beyond current

product and service categories).

The way the brand is perceived within a given competitive set in the

consumer’s mind can be defined as Brand Positioning.

Ideally, it is a function of the brand’s promise and how the brand

compares to other choices with regard to quality, innovation, perceived

leadership, value, prestige, trust, safety, reliability, performance, convenience,


concern for customers, social responsibility, technological superiority, etc.

Relevant differentiation is the most important aspect of brand positioning.

Introduction:

The project consists of the topic called “A study on Brand Positioning

& Customers Perception Towards Big Bazaar Hubli. It comes the first & the

best retailing chain store in the Hubli city.

As the brand image is very important for the company and it is the most

valuable asset, which are responsible for the growth and prosperity of the

organization. Management wants to know their brand position and customers

perception towards big bazaar and wants to enhance their brand position in the

minds of the hubli customers & their brand performance.

So keeping the objective in mind a questionnaire was framed which covered

most of the questions which would provide valuable inputs to the managements,

to enhance their brand position & image & brand performance and make any

improvements if needed.


Brand image:

Consumers perceive and accept many brands within a certain trade group

in different ways. By personifying a brand (How would you describe brand X if

it were a person?) we can find out, that for instance consumers perceive brand

A as a young, impulsive, lively, attractive, energetic woman full of ideas. In the

same way could brand B be an elderly, conservative and relaxed man. The

brand can also have a completely inexpressive and bad image. That is how

brand C may not have any real personal characteristics, slim, tall, unnoticeable

and calm.

The image basically expresses a way of a consumer thinks about the

brand and the feelings the brand arouses when the consumer thinks about it. On

the basis of these characteristics, which the consumer associates with the brand,

the company can build a competitive advantage for its brand.

Understanding a brand image is of key importance to long-term

management of a brand. It is also important how the consumers formed the

brand and what kind of relationship was formed with the brand - what the brand

means to them and how they have accepted it. Understanding the relationship

between consumers and brands can help a company control its successful brand

positioning and the efficiency of advertising.


http://www.gfk.si/eng/2_3_brand_pos.php

http://www.gfk.si/eng/2_3_brand_pos.php

http://www.gfk.si/eng/2_7_ad_effic.php

Ideally, the brand tries to ‘own’ only one or two key benefits, as that is all a

customer will remember. The benefits should be understandable, believable,

unique and compelling.

Following are the most common sources of brand differentiation [unique

differentiating benefits.

The brand stands for something important to the customer

Its values align with the customer’s values

It reinforces the customer’s self image or how the customer aspires to be

perceived

It can serve as a ‘badge’ or other form of self-expression

It possesses admirable qualities

It provides unique or superior customer service

It delivers a unique product purchase or usage experience

It is entertaining

It delivers superior performance

It is venerated, has heritage (continuity, trustworthy leader, since …)

It is the technology leader

It has noble aims/values

It tells an engaging story about itself

Its founder has unique, admirable qualities

It was first -- a pioneer -- in its market


Literature Review:

Branding: The Simple Truth:The simple truth about branding - A brand is a source of a promise to the

consumer. It promises relevant differentiated benefits. Everything an

organization does should be focused on enhancing delivery against its brand's

promise. Combining a few different definitions, a brand is the name and

symbols that identify:

The source of a relationship with the consumer.

The source of a promise to the consumer.

The unique source of products and services.

The single concept that you own inside the mind of the prospect.

The sum total of each customer's experience with your organization.

Leading organizations have discovered that brands are their most

valuable asset (along with their people) for a number of reasons.

Increased revenues and market share.

Decreased price sensitivity.

Increased customer loyalty.

Additional leverage with vendors and retailers (for manufacturers).

Increased profitability.


http://www.brandingstrategyinsider.com/2006/12/branding_the_si.html

Increased stock price, shareholder value and sale value.

Increased clarity of vision.

Increased ability to mobilize an organization's people and focus its activities.

Increased ability to expand into new product and service categories.

Increased ability to attract and retain high quality employees.

Great Moments in Marketing: Ries, Trout & Positioning

The term 'Positioning' was coined in 1969 by Al Ries and Jack Trout in

the paper "Positioning is a game people play in today’s me-too market place" in

the publication Industrial Marketing. It was then expanded into their ground-

breaking first book, "Positioning: The Battle for Your Mind".

Positioning is something (perception) that happens in the minds of the

target market. It is the aggregate perception the market has of a particular

company, product or service in relation to their perceptions of the competitors

in the same category. It will happen whether or not a company's management is

proactive, reactive or passive about the on-going process of evolving a position.

But a company can positively influence the perceptions through enlightened

strategic actions.


http://www.brandingstrategyinsider.com/2007/08/great-moments-2.html

In marketing, positioning has come to mean the process by which

marketers try to create an image or identity in the minds of their target market

for its product, brand, or organization. It is the 'relative competitive comparison'

their product occupies in a given market as perceived by the target market.

The first step in positioning a brand is in-depth research. The research

should provide you with the following

Profound consumer insight.

A thorough knowledge of the competitive set.

An understanding of consumer benefits (by segment).

You should identify functional, emotional, experiential and self-expressive

consumer benefits.

The Language of Branding: 'Brand Positioning'

The way the brand is perceived within a given competitive set in the

consumer’s mind can be defined as Brand Positioning. Ideally, it is a function

of the brand’s promise and how the brand compares to other choices with

regard to quality, innovation, perceived leadership, value, prestige, trust, safety,

reliability, performance, convenience, concern for customers, social

responsibility, technological superiority, etc. Relevant differentiation is the

most important aspect of brand positioning.


I am a firm believer that everything can be branded/differentiated. I have

never encountered a product or service that I could not brand/differentiate. So if

it is possible, what are some of the tactics for doing so? For B2B brands, you

can pursue any combination of the following to provide differentiation:

•Superior product or service consistency (quality control).

•Superior ability to customize products or services to a customer’s specific

needs.

•Superior responsiveness (order fulfillment, technical support, customer

service).

•Optimal/preferred bundling/unbundling of products and services, creating

greater perceived value or better fitting a customer’s approach to purchasing.

•Superior range of products and services (one-stop shopping).

•Value chain integration.

•Unique/preferred/more accessible distribution approach.

•Identify your most important/profitable customers or customer segments and

focus on meeting their unique needs.

Branding: Differentiate or Die:


http://www.brandingstrategyinsider.com/2007/04/branding_differ.html

It's been estimated that there are 1,000,000 SKU’s (Standard Stocking

Units) out there in America. An average supermarket has 40,000 SKU’s. Now

for the stunner: An average family gets 80% to 85% of their needs from 150

SKU’s. That means there's a good chance they'll ignore 39,850 items in that

store.

The customer has so many good alternatives that you pay dearly for your

mistakes. Your competitors get your business, and you don't get it back very

easily. Companies that don't understand this will not survive. (Now that's cruel.)

In this global killer economy you have to find a way to differentiate

yourself--or have very low prices. To do this, here are the steps you must

follow:

Step One: The Context:

Arguments are never made in a vacuum. There are always surrounding

competitors trying to make arguments of their own.

Step Two: The Differentiating Idea

To be different is to be not the same. To be unique is to be one of a kind.So

you're looking for something that separates you from your competitors. The


secret is understanding that your different-ness does not have to be product

related.

Step Three: The Credentials

To build a logical argument for your difference, you must have the credentials

to support your differentiating idea. This will make it real and believable.

The New Rules of Branding

1) Brands that influence culture sell more; culture is the new catalyst for

growth.

2) A brand with no point of view has no point; full-flavor branding is in, vanilla

is out.

3) Today's consumer is leading from the front; this is the smartest generation to

have ever walked the planet.

4) Customize wherever and whenever you can; customization is tomorrow's

killer whale.

5) Forget the transaction, just give me an experience; the mandate is simple:

Wow them every day, every way.


http://www.brandingstrategyinsider.com/2007/03/the_10_new_rule.html

Not every brand is our competition:

All trade marks on the market within trade groups could be classified

according to the consumers (un)-awareness and assessment as shown in the

picture below.


Statement Of The Problem:

Management Problem:

In next few months many others competitors like Garuda Mall, Vishal

Mega Mart, etc are going to enter in Hubli market, so management wants to

know their brand position and needs to enhance the value of their brand.

Research Problem:

To study the Brand Positioning of Big Bazaar and customer perception of

it.

Purpose of the study:

Big Bazaar has just entered in Hubli market so it is important for them to

know how customers have perceived Big Bazaar as a brand. This project will

help in identifying the image of Big Bazaar in the minds of the customers. In

next few months many others competitors like Garuda Mall, Vishal Mega Mart,

etc are going to enter in Hubli market, so big bazaar needs to enhance the value

of their brand. This project will help them to do so. And also this project will

help them to identify weather there purpose is been served or not.


Scope Of The Study:

This study is restricted to Retail sector only and all about Big Bazaar Brand

and restricted to Hubli city.

Purpose of study:

This project is conducted mainly to know the customers satisfaction level

and the customer’s expectations towards the quality of service rendered

and to collect customer’s feed back about the services provided, Prices

offered & Product range to make further improvements in their services

in satisfying the customer at Big Bazaar Hubli


Objective Of The Study:

1) To understand the target market and the image of Big Bazaar in the

minds of different customers segment.

2) To study brand positioning of Big Bazaar over its competitors.

3) To identify the customer view about Big Bazaar.

4) To identify the factors considered by the customers while purchasing the

products from Big Bazaar.

5) To study the brands influence on customers buying behaviors.

To study the operation of Big Bazaar and to gain the practical

knowledge.


CHAPTER - IICompany Profile:

Pantaloon Retail (India) Limited, is India’s leading retailer that operates

multiple retail formats in both the value and lifestyle segment of the Indian

consumer marker. Headquartered in Mumbai (Bombay), the company operates

over 5 million square feet of retail space, has over 450 stores across 40 cities in

India and employs over 18,000 people.

The company’s leading formats include Pantaloons, a chain of fashion

outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a

supermarket chain, blends the look, touch and feel of Indian bazaars with

aspects of modern retail like choice, convenience and quality and Central, a

chain of seamless destination malls. Some of its other formats include, Depot,

Shoe Factory, Brand Factory, Blue Sky, Fashion Station, all, Top 10, mBazaar

and Star and Sitara. The company also operates an online portal,

futurebazaar.com.

A subsidiary company, Home Solutions Retail (India) Limited, operates

Home Town, a large-format home solutions store, Collection i, selling home

furniture products and E-Zone focused on catering to the consumer electronics

segment.

Pantaloon Retail was recently awarded the International Retailer of the

Year 2007 by the US-based National Retail Federation (NRF) and the


Emerging Market Retailer of the Year 2007 at the World Retail Congress held

in Barcelona.

Pantaloon Retail is the flagship company of Future Group, a business group

catering to the entire Indian consumption space.

The group's subsidiary companies include, Home Solutions Retail India

Ltd, Pantaloon Industries Ltd, Galaxy Entertainment and Indus League

Clothing. The group also has joint venture companies with a number of

partners including French retailer Etam group, Lee Cooper, Manipal

Healthcare, Talwalkar's, Gini & Jhony and Liberty Shoes. Planet Retail, a

group company owns the franchisee of international brands like Marks &

Spencer, Debenhams, Next and Guess in India.

Future Group

Future Group is one of the country’s

leading business groups present in retail, asset

management, consumer finance, insurance,

retail media, retail spaces and logistics. The

group’s flagship company, Pantaloon Retail

(India) Limited operates over 6 million square

feet through 450 stores in 45 cities. Some of its leading retail formats include,

Pantaloons, Big Bazaar, Central, Food Bazaar, Home Town, eZone, Depot,

Future Money and online retail format, futurebazaar.com.

Future Group companies includes, Future Capital Holdings, Galaxy

Entertainment that manages Sports Bar, Brew Bar and Bowling Co. Future

Capital Holdings, the group’s financial arm, focuses on asset management and


consumer credit. It manages assets worth over $1 billion that are being invested

in developing retail real estate and consumer-related brands and hotels.

Future Group's vision is to, "Deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner." One of the core values at Future Group is, 'India ness' and its corporate credo is - Rewrite rules, Retain values”.

Future Group's mission

We share the vision and belief that our customers and

stakeholders shall be served only by creating and executing future

scenarios in the consumption space leading to economic

development.

We will be the trendsetters in evolving delivery formats, creating

retail realty, making consumption affordable for all customer

segments – for classes and for masses.

We shall infuse Indian brands with confidence and renewed

ambition.

We shall be efficient, cost- conscious and committed to quality in

whatever we do.

We shall ensure that our positive attitude, sincerity, humility and

united determination shall be the driving force to make us

successful.

Business Description


Pantaloon Retail (India) Ltd. The Company's principal activity is to

operate chain retails stores in names of Big Bazaar, Food Bazaar, Central and

Pantaloons. The Big Bazaar is the discount store, which offers a wide range of

products under one roof. The products include apparels and non-apparels such

as utensils, sports goods and footwear. The Company also has its presence into

gold retailing by launching Gold Bazaar. The Company's Food Bazaar provides

a range of food and grocery products ranging from fresh fruits and vegetables,

staples, FMCG products and ready-to-cook products. The Central offers a chain

of stores including books and music stores, global brands in fashion, sports and

lifestyle accessories, grocery store and restaurants. The Pantaloon retail stores

focus largely apparels and accessories.

Futurebazaar.com offers the widest range of products at ‘lowest prices –

everyday!’

Buying products is a 3 step simple process. All one has to do is Search,

Register and Buy. Here you can expect a shopping experience akin to shopping

at an actual bazaar but with added simplicity & everyday low prices and an

assurance of 'your product' will be delivered within 7 days of purchase.

Future Bazaar won the top spot after beating other established players

like Rediff, Indiatimes, Sify, ebay, Indiaplaza, Chennai Bazaar and India Mall.

The award was presented to Future Bazaar for its "decent, no-nonsense

approach, while providing a good shopping experience".


“We are proud to inform you that Future Bazaar has been named as the

Best Indian Website 2007 in the Shopping category by PC World”.

Affiliated companies

Pantaloon Industries limited

Pantaloon Industries Limited was incorporated in 1987 and its shares are

listed on the Bombay Stock Exchange. The main activities of PIL are to set up

textile units and manufacturing and marketing of fabrics and readymade

garments.

Home Solutions Retail India Ltd.

Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the

home improvement and consumer electronics retailing segment. It caters to

home management requirements and products, including furnishings and

textiles, furniture, consumer electronics, home electronics and home services. It

operates retail formats like Home Town, Furniture Bazaar, Collection I, E-

Zone, Electronics Bazaar and Got It.

Future Capital Holdings

Future Capital is the financial arm of the group and is involved in asset

management (both private equity and real estate funds) with plans to get into

other financial services including insurance, credit and other consumer related

financial services. It’s associate companies are Kshitij Investment Advisory Co.


Ltd., Indivision Investment Advisers Ltd., and Ambit Investment Advisory Co.

Ltd.

Coverge M retail (India) Ltd

Converge M Retail (India) Ltd., leads the group’s foray into the

communication and IT products segment. It operates formats like M-Port,

MBazaar and Gen M.

Indus League Clothing Ltd.

The group owns a majority stake in Indus League Clothing Ltd., one of

the leading apparel manufacturers and marketers in India. Some of its leading

brands include Indigo Nation, Scullers, Urbana, Urban Yoga and Jealous.

Galaxy Entertainment Corporate Ltd.

The group owns a stake in Galaxy Entertainment Corporate Ltd. that

operates chains like Bowling Company, Sports Bar and Brew Bar.

Company Timelines

Major Milestones

1987 Company incorporated as Mnz Wear Private Limited. Launch of

Pantaloons trouser, India’s first formal trouser brand.

1991 Launch of BARE, the Indian jeans brand.


1992 Initial public offer (IPO) was made in the month of May.

1994 The Pantaloon Shoppe – exclusive menswear store in franchisee

format launched across the nation. The company starts the distribution

of branded garments through multi-brand retail outlets across the nation.

1995 John Miller – Formal shirt brand launched.

1997 Pantaloons – India’s family store launched in Kolkata.

2001 Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first

hypermarket chain launched.

2002 Food Bazaar, the supermarket chain is launched.

2004 Central – ‘Shop, Eat, Celebrate In The Heart Of Our City’ - India’s

first seamless mall is launched in Bangalore.

2005 Fashion Station - the popular fashion chain is launched ALL – ‘a

little larger’ - exclusive stores for plus-size individuals is launched

2006 Future Capital Holdings, the company’s financial arm launches real

estate funds Kshitij and Horizon and private equity fund Indivision. Plans

forays into insurance and consumer credit. Multiple retail formats

including Collection i, Furniture Bazaar, Shoe Factory, EZone, Depot

and futurebazaar.com are launched across the nation


Joint Ventures Companies

Planet Retail Holdings Ltd.

The group is a joint venture partner in Planet Retail Holdings Ltd., which

operates sports, lifestyle and leisure retail chain. It also owns the franchisee and

distribution rights of brands like Marks & Spencer, Guess, Debenhams and

Puma in India.

Footmat retail

Footmart Retail is a joint venture with Liberty Shoes and is engaged in

the retailing of footwear products in India.

GJ Future Fashions

GJ Future Fashions is a joint venture with kids apparel manufacturer -

Gini & Jony.

Capita Land Retail India

The group is a joint venture partner in Capita Land Retail India, along

with Singapore-based Capita Land Limited. The company provides retail

management services to retail properties owned or managed by various group

companies and investment funds.


ETAM Future Fashions India Pvt. Ltd.

ETAM Future Fashions India Pvt. Ltd., is a joint venture with French-

retailer, ETAM and the group. The company is involved in manufacturing and

distribution of women’s fashion and lingerie products.

Board of Directors:

Mr. Kishore Biyani, Managing Director

Mr. Gopikishan Biyani, Wholetime Director

Mr. Rakesh Biyani, Wholetime Director

Mr. Ved Prakash Arya, Director

Mr. Shailesh Haribhakti, Independent Director

Mr. S Doreswamy, Independent Director

Dr. D O Koshy, Independent Director

Ms. Anju Poddar, Independent Director

Ms. Bala Deshpande, Independent Director

Mr. Anil Harish, Independent Director


Awards & Recognitions: 2011

Images Retail Awards

National Retail Federation Awards

World Retail Congress Awards

Hewitt Best Employers 2011

PC World Indian Website Awards

Reader’s Digest Trusted Brands Platinum Awards

Core Values:

Indianness: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge and information.

Valuing and Nurturing Relationships: to build long term relationships.

Simplicity & Positively: Simplicity and positively in our thought,

business and action.


Organization Profile:

“Isse sasta aur accha kahin nahi”

Big Bazaar is a chain of department stores in India, currently with 75

outlets. It is owned by the Pantaloon Retail India Ltd, Future Group. It works on

the same economy model as Wal-Mart and has considerable success in many

Indian cities and small towns. The idea was pioneered by entrepreneur Kishore

Biyani, the CEO of Future Group. Currently Big Bazaar stores are located only

in India. It is the biggest and the fastest growing chain of department store and

aims at being 350 stores by the end of year 2011.

Big Bazaar has democratized shopping in India and is so much more than

a hypermarket. Here, you will find over 170,000 products under one roof that

cater to every need of a family, making Big Bazaar India’s favorite shopping

destination.

At Big Bazaar, you will get the best products at the best prices -- this is

our guarantee. From apparel to general merchandise like plastics, home

furnishings, utensils, crockery, cutlery, sports goods, car accessories, books and

music, computer accessories and many, many more. Big Bazaar is the

destination where you get products available at prices lower than the MRP,

setting a new level of standard in price, convenience and quality.

If you are a fashion conscious buyer who wants great clothes at great

prices, Big Bazaar is the place to be. Leveraging on the company’s inherent


strength of fashion, Big Bazaar has created a strong value-for-money

proposition for its customers. This highlights the uniqueness of Big Bazaar as

compared to traditional hypermarkets, which principally revolve around food,

groceries and general merchandise.

Big Bazaar has clearly emerged as the favorite shopping destination for

millions of its consumers, across the country, it’s success is a true testament to

the emotional bonding it has established with the Indian consumer, on account

of its value offerings, inspirational appeal and service levels. We believe Big

Bazaar is a true pan-Indian model that can enter into most towns in India and

democratize shopping everywhere.

25 26 27th January, 2008... India’s Sabse Saste Din

The acceptance and loyalty that Big Bazaar has garnered over the years,

was well evident on 26th January 2006.

On the day India celebrates its Republic Day, the company honored the

consumer by calling it the ‘Maha Savings Days’. Shoppers at all Big Bazaar

and Food Bazaar outlets across the country were offered products at prices

never heard before in the history of shopping.

The offers were spread across categories from electronics to utensils,

from apparel to furniture and food. This event received tremendous response

from the regular and an entirely new set of shoppers, which resulted in nearly 2

million people visiting the stores on that day. And most stores were able to post

record sales for a single day.


Store Study:

Akshay center

Gokul road Hubli.

This store is of 2 floor and divided into 6 Departments based on the

nature of products. There are 28 Section in this store and 125 Human Resource

employed. Stores location is very standard where near by there is a Air port &

also there are no other standard retail stores so it does not have any competition.

Almost all people who are residing in surrounding areas visit Big Bazaar for

their day today purchases

As this store is big enough with 6 Departments and 28 sections has Wide

Range of product and product depth. Ones a customer get inside the store he

will find all kinds of products available that may be Food item, Cosmetic,

Electronic, Garments, Furniture etc.

Because of these features it has a very good reputation in that area and

customers who are residing far away and in other areas they also visit the store.


Organization Chart: (Zonal) President

Vice President


Marketing Head

HR Head Operation Head

Category Head

Marketing Manager

HR Manager

Finance Manager

Store Manager

Finance Head

Organization Chart: (Store)


MarketingExecutive

Commercial Head cashier

InfoTech

Administration

Visual Merchandising

HR Manager

Asst Store Manager

Dept Manager

Asst DM

Team Leader

Team Member

Asst DM House Keeping

Maintenance

Security Cashiers

Store Manager

Departmental Managers:

There are 28 departments in this store like Electronic dept, Depot dept, NBD

dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Men’s Dept,

Furniture Dept, Footwear Dept, Home Décor Dept. Each department will be

assigned with targets which has to be achieved within the assigned period that

may be of Daily, Weekly, monthly and yearly.

Each department has a department Manager & Assist DM. Their job is

concerned mainly with sales. They look after customer’s orders delivery post

sale service if any etc . All Dept managers ADM, Team members work under

coordination & cooperation.

Administration:

Store administration comes under Store Manager its functions are store

maintenance, House Keeping, Security etc.

Information Technology:

This department is responsible for the maintenance of the systems of the stores.

All billing machines their functioning networking with the master machine etc.


CSD

If there is any problem with the machine then this department comes into

function.

Cashing Dept:

This department is responsible for the collection of sales amount ie cash sales,

Credit sales, etc under this department all billing machines of the stores comes.

The sales amount collected throughout the day by the cashier’s has to be

submitted to this department.

Marketing Executive:

This dept is responsible for the marketing of the store in different different

media like Television, Newspaper, and Holdings etc. the authorized person has

to visit different companies and has to look after for tie-ups etc.

Visual Merchandise:

This department is responsible for the product arrangement at the store with

respect to their nature. The basic function of this dept is it divides the store into

some departments based on the nature of the product and within the department

it decides how the products should be arranged by keeping in mind the

customer should not suffer.

HR Executive:

Human Resource executive mainly look after employees mainly their problems.

This department performs the functions like Recruitment, Selection, Training

and development.


CSD (Customer Service Desk:

This is the separate unit, which is mainly focuses on customer service like if the

customer find difficulty in finding any product, Customer complaints any

replacement, Customer assistance etc.

Departments with their Products:

a) Depot:

1) General books

2) Office stationary

3) Children stationary

4) Film VCD’s & DVD

b) NBD (New Business

Development)

1) Watches

2) Fashion Jewelry

3) Sunglasses

4) Auto accessories

5) Car audio systems


c) Gold Bazaar:

Navaras Gold Jewelry

(This is the separate unit not related to Big Bazaar they share profits on percentage basis)

d) Mobile Bazaar:

1) All kinds of Hand sets

ranging from Rs 1000

to !8000 of different

companies

2) Mobile accessories

3) Codeless phones & land

line phones

e) Star Sitara:

1) Cosmetics

2) Fragrances

3) Herbals

4) Pharmaceuticals

f) Shringar :

1) Bangles

2) Jewelry sets

3) Bracelets

4) Hair Accessories

5) Bidies

6) Chins

Plastics, Utensils, Crockery (PUC)

g) Plastics:

1) Buckets

2) Casseroles

3) Containers

4) Boxes

5) Flasks

6) Bowls

7) Jugs & sippers

h) Utensils:

1) Plates, Bowls, Glasses

2) Non stick Cookware’s

3) Kitchen tools

4) Tiffin Boxes


8) Bottles & Mugs

i) Crockery

1) Crockery cutlery

2) Table Materials / Napkins

3) Dinner sets

4) Wine, Juice Glasses

j) Luggage:

1) Travel bags

2) Trolleys

3) Bags: Schools, Collage

4) Ladies purse, Suitcase

a) Ladies Department:(SKD)

1) Sarees

2) Dress materials

3) Under garments

4) Nightwear’s

5) Western wear’s

b) Men’s Department:

1) Formals (Shirts & Pants)

2) Casuals (Shirts & pants)

3) Party wears

4) Others Accessories

(Lungi Dhoti etc)

5) Fabrics (Cut pieces)

6) Suits & Blazers

7) Levi’s Signature

garments


a) Furniture Department:

1) Dining Table

2) Bedroom Accessories

3) Hall accessories (Sofa

sets, Chairs, Computer

table etc)

4) Mattresses

b) Footwear Bazaar :

1) Sports Shoes

2) Formal Shoes

3) Casual Shoes

4) Mens Sandals

5) ladies Sandals

6) Ladies Casuals

7) Ladies Chapple

8) Ladies fancy Sleepers

c) Home Décor:

1) Flower vase

2) Artificial Flowers

3) Religious gifts

4) Candle stand

5) Umbrellas

6) Photo Frames

7) Assorted color Stones

8) Frame Paintings

9) Water falls (artificial)

10)Birthday items

d) Home line:

1) bed sheets, Pillows , bed

spreads

2) Towels, Yellow dust

3) Razai , Carpets, Cushion

covers

4)Chair bags


e) Toys Dept: Kids department

1) Soft toys

2) Educational toys

3) Board games, Action

figures

4) Dolls

f) Boys section:

1) T-Shirts, Trousers, jeans

2) Cotton shirts, Cargo,

Codraw

3) Ethic wears

4) Co ordinates

5) Rain cotes

g) Girls Section:

1) Ethic wears

2) Co- ordinates

3) Cotton frocks

4) Western wears

h) Infants:

1) Jhablas

2) Vests

3) Bibs feedings

4) Bed items

5) Baba suits, Frocks

a) Beverages:

1) Soft drinks

2) Mineral water

3) Juices

4) Health drinks

5) Frozen items

b) Confectionaries:

All kinds of Chocolates &

Confectionaries

c) Fruits & Vegetables:

d) Staples Dept:

1) Dal, Rice, Atta, Rava

items

2) Oil’s, Masala items

3) Dry fruits

4) Spicy items

5) Ready meals

6)Breakfast cereals


e) Process Dept:

1) Health drinks

2) Ready to eat

3) Corn flaks, Chips

4) Instant mixes

5) Soups, Bread items, pickle

6) Spreads

Non-food Deptf) Home care:

1) Phenyl, Detergents

2) Dish wash, Tissue

papers, Scratch

3)Shoe cases, Fresh wrap,

g) Personal care:

1) Soaps, tooth paste,

Shampoo

2) Deodorants, Body spry

3) Baby food, Talcum

powder

4) Men’s apparel

Electronic Bazaar:

1) Televisions

2) Sound System

3) Refrigerators

4) Washing machines

5) Microwave

6) Rice cookers

7) Juicers

8) Irons, Mixers & Grinders

Famous Brand Of Big Bazaar:Big Bazaar has gradually introduced private labels in fashion over the

last few years. Every year, new private labels are introduced to increase their

share over other brands..


Knighthood

It is the men’s formalwear brand with a wide range that includes formal shirts,

trousers, suits, blazers and basic men’s accessories like ties and handkerchiefs.

Ctee

A brand of T-shirts with smart lines and remarks, it is targeted at the young and

young-at-heart. It comes in 3 lines-pink for women; green for pre-teens and

blue for men

DJ&C

India’s cool answer to international labels is positioned for the 20-35 year age

group. It targets both men and ladies and the range includes designer denims,

casuals, street-wear and campus-wear.

DJ&C Sports

This is a unisex sportswear range for the age group of 20-40 years.

Shatranj

The men’s ethnic wear range consists of kurtas, kurta pyjama sets and heavy

sherwani sets.


Shyla

True to its tagline `what women want’, Shyla offers a complete range of formal/

semi-casual line of ladies tops, trousers, skirts, etc.

Srishti

The complete ethnic wear range offering a range of traditional designs for

ladies, encompasses both salwar kameez sets and mix-n-match/fusion wear.

Pink n Blue

The kids’ brand range created to celebrate the spirit of childhood, has the blue

range for boys and pink for girls. There is an infant line available as well. Pink

n Blue covers the entire apparel needs of kids right across t-shirts, shirts, jeans,

trousers, shorts, dresses and ethnic-wear/occasion-wear.


Chapter - 3

Recommendations:

As the Brand name is positioned in the minds of the customers again it

has to focus on its Tag line which says ISSE SASTA AUR ACHA

KAHIN NAHI. To support this it has to introduce various offers and

concentrate on prices they should not be more.

Since the store is located outer part of the city and near by there are no

good restaurants so Big Bazaar has a good opportunity to introduce a

restaurant. Customers which are visiting the store they may give good

business.

Most of the customers says that the products of Big bazaar are costly.

some of them says that they want some more branded products.

Customers are very happy with the billing process in big bazaar and the

employee behavior towards them, but how ever the billing process should

be still improved to handle more customers in weekends

While interacting with customers they were complaining that services are

very poor specially in case of exchanging of damaged products the sales


executives takes too much time. So the store has to concentrate the

customer should not get irritated with the store.

Most of the customers are complaining about rough behavior of security

guards. Make them to behave properly with the customers.

Best retailing store has to provide best dealing to the customers. It has to

identify the needs of the customer through continuous feed back and

according to the customers feed back it has to act.

The technology mostly affects the buying behavior of the customer so

employees should be trained properly and while recruiting the manpower

a special care should be taken that the applicant should be of sound of

technically.

The display of products in big bazaar is very good and the customers feel

that it is very easy for them to find any product in the store. & still it

needs to be improved for better customer services.

The front line employees are very important ingredient in generating

sales, a effective seller can sales anything so Big Bazaar has to make

their sales force effective.

Since most of the customers find promotions of the store in News Papers

so Big Bazaar has to concentrate on other media’s like local Television,

Radio and Internet.


Conclusion:

This study has basically helped to know the Brand position & customers

perception toward Big bazaar and what influence people to shop at big bazaar.

Most of the customers are influenced by the Brand name & offers of big bazaar.

Big bazaar have great brand position & offers for there customers that acts as

the motivating factor which brings the customers to big bazaar.

To conclude, the survey results highlight some important thing that is many

more other Brands in all products. Specially in Apparels. more over the store

has good opportunity in Restaurant business because in that Area there are no

good restaurants so store has to concentrate on that. Most of the customers were

telling about the prices of many products are more compare with the prices that

local market offers. product range and product depth is good so store has to

maintain this and still try to improve it because its tag line says ISSE SASTA

AUR ACCHA KAHIN NAHI.

I believe that Big Bazaar has the potential to make their customer happy and

retain them. And it has its brand name to reckon with in the market and I offer

my best wishes for the same and hope that my work will be of some use for the

company.


Bibliography:

TEXT BOOKS:-

1. Branding.

2. Brand management.

3. Brand strategies.

Websites:-www.pantaloon.com

www.bigbazaar.com

www.google.com


http://www.google.com/

http://www.bigbazaar.com/

http://www.pantaloon.com/

Date post:	15-Jul-2015
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