Should your hotel work with “ BiG Boys” such as Expedia, Booking.com, Lastminute.com, etc…?

Giulia C.Sanjarbek

Frederique NguyenMiriam Calegari

“Advantages of working with Big Boys”

-They have their market segment

- To Increase the Hotels’ occupancy

-They Make the hotels better known

“ Disadvantages of working with “Big Boys”

-Their commissions are very high, which reflects in the hotels’ revenue

-Their customers to not become the hotels’ customers. Hotels do not have access to the OTAs customers profile

-Difficult to control Otas’ rates, make the hoteliers lose their rate parity.

Hotel / reservations

- Use the Big Boys have a big distribution,

- Once, get the OTAs customers in the hotel, hotelier can make them loyal to their hotels.

- Hotelier expect the customrs to come back their hotels by booking directly with the Hotel’s reservation.

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-To not use Big Boys because its is too expensive.

-To create its own hotel’s website and develop the digital marketing and the social media.