Big Data at Work -...

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.1

Big Data at Work

Luis Campos

Big Data Solutions Director for EMEA

Oracle Corporation

@luigicampos


Data is the New Electricity...


... except now things are moving much faster!


Improve What Exists Create New Possibilities


Copyright © 2013, Oracle and/or its affiliates. All rights reserved.5 Copyright © 2014, Oracle and/or its affiliates. All rights reserved.5


Run theBusiness

Copyright © 2014, Oracle and/or its affiliates. All rights reserved.



Change the Business


Run theBusinessOrganize data to do

something specific

Change the BusinessTake data as-is to figure

out what it can do



ContinuousInnovationBig Data at Work


Oracle and Cloudera Partnership

Strategic Direction:

– Build Enterprise Suite on top of OSS Core Hadoop

Differentiation:

– Open Source core software proven in large

implementations

– Mature Administration framework

Largest distribution in market share


Big Data is the enabler of Business Transformation

Acquire Organize Analyze & Decide

Capture &Stream

Exadata

In-Memory

Data Warehousing

and OLTP

Big Data Appliance

Map-Reduce

Smart Staging Area

Mobile

SocialAgency Contact Center

On-site

Direct Sales

Channel SalesWeb

CX for Marketing

CX forSales

CX forService

Information

Discovery

Analysis

Reporting

Exalytics

Customer Experience

Exalogic

Data

Streaming

Event

Processing

OperationalEfficiency

CompliancyOn-Demand

simulationsMarketing and

Brand ProtectionFraud and Risk

Real Time IOTProduct / Service

Innovation

Business

Operation Efficiency

One Common Information

Management Framework

CX for

MarketingCX for Sales CX for Service

Analytics, Big & Fast Data

External Users

InternalUsers


Relational

Streamingof Both

Non-Relational

Acquisition

Transaction Processing

On-Device Capture

Interaction Processing

Management

Data Warehousing

Caching

Event Processing

Low-Cost Storage

Processing

Analysis

Reporting

Dashboarding

Forecasting

Machine-Learning

Predictive Modeling

Discovery

Evolve to a Unified Information ArchitectureBig Data for the Enterprise



Big Data at Work

Comprehensive Industries CoverageBig Data for the Enterprise

Run theBusiness• Organize data to align with the

BUSINESS STRATEGY

• Analyse data to keep up with the

MARKET TRENDS Change theBusiness• Explore data to support product

research and INNOVATION



Big Data at Work

Public SectorBig Data for the Enterprise

Run theBusiness• Transparency

• Compliance & Operations

• Dematerialization

Change theBusiness• Smart Cities (IoT)

• Open Data

• Citizen 360º


Copyright © 2013, Oracle and/or its affiliates. All rights reserved.16 Copyright © 2014, Oracle and/or its affiliates. All rights reserved.


Big Data at Work

Financial ServicesBig Data for the Enterprise

Run theBusiness• Risk Management

• Stress testing & Regulatory Compliance

• Fraud Detection (rogue trader)

Change theBusiness• Location Based Services

• Data Driven Customer Insight

• Data Vault



SmartBanking for increased conversion

rates and account value

Provides a big data solution for the real

time filtering of website, ATMs, Credit

Cards, and POS transactions

Provides recommendations to every

customer with real-time learning

Big Data Factory (6 BDAs)

Improve revenues through massively

personalized predictive analytics

Next Best Action for Marketing & SalesPowered by Oracle Big Data Platform



Proactive Threat detection

Using Detica’s Cyber Reveal (CR)

CR is a Certified Product for Oracle BDA

Second Largest Bank in Europe

Fraud Detection Powered by Oracle Big Data Platform



Big Data at Work

Communications MarketBig Data for the Enterprise

Run theBusiness *• 37% Improving the cross-channel customer experience

• 27% Accelerating service order delivery

• 20% Connecting with partners and third-party content

developers Change theBusiness *• 33% Designing and bringing new services to market

• 20% Creating new offers and campaigns

• 17% Leveraging customer data to upsell new offers


* Oracle’s “From Overload to Impact: An Industry Scorecard on Big Data Business Challenges” report surveys 333 C-level executives


Analysis of Mobile Web Browsing Data

Identifying Mobile Telco Customer Travel Patterns

Analysing Mobile Web Browsing by Location ie. Sports Spectators or Retail Shoppers

Analysing Mobile Telco NetworkPerformance

Improve customer experience

and generate new revenues

Customer & Brand 360 – Biggest Spanish Telco 4G Network

Solution components: Real-Time Decisions, Business Intelligence, Siebel CRM, Eloqua



Japanese Telco OperatorFinding Communication Customers Hidden Voice

Objectives

Discover customers’ hidden voice

Explain and predict customer behavior

Solution

Capture customer social media activity

Analyze sentiment and identify “hot” words

Correlate social sentiment with customer

service data

Understand what happened, why it

happened and what will happen next

Chairman & CEO

“We will continue to put all our strength into our

endeavors to further accelerate the Information

Revolution and bring happiness for everyone”

BDA Exadata Exalytics

EDW &

Sandbox

Text &Sentiment

Analysis

Information

DiscoverySocial Data

Stream



Big Data at Work

Travel, Transportation & Logistics Big Data for the Enterprise

Run theBusiness• Fleet Optimization / Fuel Consumption

• Airlines: sharing data with ground service, airport operators, etc.

• Duplicated data

Change theBusiness • Cross pre/during/post reservation data

• Frontline Employee Dashboard (airplace boarding)

• RFID Tags (Inditex logistics use case)



Meet demand between traveler and

suppliers across all channels: if not, why

not?

Capture every offer into BDA while optimizing pricing

Availability impact on sales performance

Market analysis: overcapacity and loss in sales by not having route => Create new offers!

Challenge and Solution

Sabre HoldingsAirline, Travel, and Hospitality Solutions



Capture data from flight tests

Use results in manufacturing process

Cross both results for take off and landing diagnostics

6000 sensors 400,000 parameters 300 users analyse the flight test data « Only » 2TB of data sampled per flight


Travel and TransportationPowered by Oracle NoSQL Database



Big Data at Work

Media & Entertainment Big Data for the Enterprise

Run theBusiness• Profitability

• Optimize Operations

• Churn

Change theBusiness • Video On-Demand

• Clickstream

• Cross Channel Content Insight



Monetize content in the

digital medium

Know your customers

Segment and tailor the offer

– Grow base

– Atract new customers


De Persgroep + NGDATA (Lily)Know the customer, create new services


Get Fast Answers to New Questions

Create a Data Reservoir

Predict More,More Accurately

AccelerateData-Driven Action

Copyright © 2014, Oracle and/or its affiliates. All rights reserved.Copyright © 2014, Oracle and/or its affiliates. All rights reserved.


Big Data at Work

Tightest Integration of Big Data into Business Analytics

Big Data Discovery in Weeks Not Months

Predictive Analytics For All Big Data Environments

Best Price/Performance Big Data Platform

Fastest Connection Between Big Data Analytical Environments



Date post:	11-Jun-2020
Category:	Documents
Upload:	others
View:	0 times
Download:	0 times

Big Data at Work -...

Documents