Date post: | 22-Jan-2018 |
Category: |
Data & Analytics |
Upload: | karthik-bharath |
View: | 192 times |
Download: | 1 times |
Top Uses for Big Data in Digital Marketing
A RECENT SURVEY BY 2ND WATCH
The research reports that the top uses for Big Data in digital marketing include:• 29% To better
understand customer insights
• 18% To improve the supply chain
• 16% To power campaigns and promotions
How to Target Consumers Digitally with Big Data
• Online data is the fuel that drives success
• Marketers must :
collect and integrate these online data
& Analyze for useful insights
Eg : $40 ROI for every dollar spent
on email marketing.
Six Sources of Big Data
Web Mining
Search Information
Social Media
Crowd Sourcing
Transactional
Mobile
Why big data matters to Digital marketing
• Customer engagement.
• Customer retention and loyalty.
• Marketing optimization/performance.
1920 – Evil returns :Big data & Analytics
1920 – Evil returns :Big data & Analytics
• Social Media Analytics
• Text Mining : Based on that Movie popularity & Reach is found out
• Sentimental Analysis : Movie response
• Data is collected through User responses ( Comments & Likes )
• Movie was a box office hit