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Big Data in Politics: How Did We Get Here & Where Are We Going? Colin Delany, Epolitics.com March 6, 2014
| Date post: | 23-Aug-2014 |
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News & Politics |
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Big Data in Politics: How Did We Get Here & Where Are We Going?
Colin Delany, Epolitics.comMarch 6, 2014
Colin Delany
Former political staffer (Texas)
Founder/editor Epolitics.com
Online communications consultant
Political advocate
Colin Delany
Ebook author: “How to Usethe Internet to Win in 2014”
Columnist for Campaigns &Elections Magazine
Contributing Editor, DigitalPolitics Radio
Political Data: History[We've been using data w/o knowing it] 1970's/80's – direct mail, phones 2002/2004: Republican microtargeting 2006: Catalist founded (Dems) 2008 Obama: grassroots & online 2008-2012: cookie targeting & other new tech 2012 Obama:data integration, TV targeting 2013: Dems take down-ballot 2014: Parabellum Labs, Dem national rollout
Political Data: Essentials
Essential political data tools:
Voter file
Data manipulation software
Voter models
Ways to put data into action
NOTE: commercial marketers are way ahead of political marketers
Political Data: Essentials
What you can do with data
Overall: target communications
Online advertising
Field organizing/canvassing
Direct mail/TV
In theory, data lets you hit the right person with the right message at the right time.
Political Data: Essentials
Key concept: data = listening
Political Data: Essentials
Data sources:
Voter file
Commercial data
Field data (canvassing, phone bank responses)
Behavioral data (history of interactions with the campaign)
Online behavior
Political Data: Limits
Limits on political data:
Legal framework
Data quality
Infrequency of voting = small data set
Match rates
Diminishing marginal returns
Need for niche content
Political Data & Democracy
Is political data good or bad for democracy?
Does it have a corrosive effect?
Is it manipulative?
Or, could it lead to a more-engaged electorate?
Big Data: la nueva tendencia para conocer al elector
Bruce Willsie, Labels & Lists
Chris Wegrzyn, Blue Labs, @wegbert
Matt McMillan, Buzzmaker, @wearebuzzmaker
Colin Delany, Epolitics.com, @epolitics (moderator)
Hashtag: #VAC14
