Big Data + Open Source + Collaboration= Big Innovation · Title: TITLE 44 POINT META NORMAL LF ALL...

1© Copyright 2011 EMC Corporation. All rights reserved.

May 17, 2011

Big Data + Open

Source + Collaboration=

Big Innovation

Luke Lonergan

Co-founder Greenplum &

CTO, EMC Data Computing Division


Steve Jobs, 1995


To make step-function changes, revolutionary changes, seems to take a very unique combination of timing, technology, talent…and luck to make significant change in our industry. It hasn't happened that often.


DATADATAINTERNETINTERNETPERSONAL

COMPUTER

Data Is A REVOLUTIONARY Change

PERSONAL

COMPUTER


RetailPhone/TV

Government Internet

Medical

Financial

New Realities. The New Normal.

© Copyright 2011 EMC Corporation. All rights reserved.

D a t a

C o l l e c t o r s




D a t a

C o l l e c t o r s

Internet

Phone/TVRetail

Government

Law Enforcement

Public Education

Medical

Financial

D a t a

D e v i c e s




Analytic

Services

Information

Brokers Advertising

Websites

Catalog

Co-Ops

Credit

Bureaus

List

Brokers

Media

Archives

D a t a

Ag g r e g a t o r s

RetailPhone/TV

Government Internet

Medical

Financial

D a t a

C o l l e c t o r s

D a t a

D e v i c e s




Analytic

Services Advertising

D a t a

Ag g r e g a t o r s

LawEnforcement

Media

BanksGovernment

Delivery

Service

Private

Investigators

/Lawyers

Marketers Employers

Individual

D a t a

U s e r s / B u ye r s

Websites

Information

Brokers

Media

Archives

Credit

Bureaus

List

Brokers

Catalog

Co-Ops

RetailPhone/TV

Government Internet

Medical

Financial

D a t a

C o l l e c t o r s

D a t a

D e v i c e s


Why Now?

Innovation

Time

X86

Storage

Virtualization

Networking

WebConvergenc

e(aka “cloud”)


100-1000XFASTER AND CHEAPER

Processing data is now


Compute Moves to Data


What Do We Need ?

a complete big data analytics stackAnd

Community

Innovation

Data Scientists


Community Edition - Greenplum CE

• Unleash Innovation

• Increase learning

• Collaboration

• Zero Friction Adoption

by Developers



Greenplum Chorus

• Data is now discoverable, self-

documenting, and shared

Browse schemas and explore data

with powerful search and

visualization tools.

Attach documents, ask questions,

add comments, and build a living

data dictionary.

Define data sets, share them with

the team, and schedule imports


Building a Complete Big Data Analytics Stack

Analytic Toolsets(Analytics, BI, Statistics)

Greenplum ChorusEnterprise Collaboration Platform for Data

Greenplum Data Computing AppliancesPurpose-built for Big Data Analytics

Greenplum DatabaseEnterprise & Community Editions

World’s Most Scalable MPP Database Platform

Greenplum HDHadoop Enterprise & Community Editions

Enterprise Analytics Platform for Unstructured

Data


EMC HADOOP

Unstructured.

Real-time.

Enterprise-Ready.



Big Data Innovators

www.DataHeroAwards.com


Big Data Use Cases Across Industries

•18

http://www.t-mobile.com/

http://www.autozone.com/autozone/homePage.jsp;jsessionid=6F238825755C128BA1D57AFBDDFB593C.diyprod4-b2c7


Data Hero Award WinnersVivek Kundra, U.S. CIO – Visionary Award


Data Hero Award WinnersSilver Spring Networks – Energy Category


What Else is Possible?


Big Data = Big Opportunity

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Big Data + Open Source + Collaboration= Big Innovation · Title: TITLE 44 POINT META NORMAL LF ALL...

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