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| Date post: | 29-Jan-2015 |
| Category: |
Technology |
| Upload: | bbva-innovation-center |
| View: | 108 times |
| Download: | 3 times |
big data projects #innovachallenge marcelo soria rodríguez [email protected] @msoriaro
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26M transactions / day
4
5
Credit access
6
7
15%
40%
Retail
9 Sector
My customers
Area
What does a retailer really know?
My customers in other
sectors & areas?
Non customers in other sectors
& areas
My customers in my sector &
area?
My customers in my sector?
My customers in my area?
Non customers in my sector?
Non customers in
my area?
Non customers in my sector &
area?
10 Sector
My customers
Area
What does a retailer really know?
Crosselling Diversification
Diversification
Loyalty
Expansion Expansion
Opening hours
New portfolio Offers
Crosselling
11 Éste es un informe confidencial propiedad de BBVA, queda prohibida su difusión sin autorización previa. Los datos u@lizados son tratados de forma totalmente agregada y anónima cumpliendo la Ley Orgánica de Protección de Datos de Carácter Personal (LOPD).
Distancia media recorrida por los clientes de xxx residentes en Madrid para realizar una compra
12
MADRILEÑOS CLIENTES
XXX XXX
Urban data services
14
world
2011-2012 spending in Madrid by nationality
15
country
incoming
outgoing
balanced
16
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region
region
19
Qué adquieren los residentes fuera de Sant Cugat
Qué adquieren los residentes dentro de Sant Cugat
city Balance of trade: Sant Cugat (October 1, 2011 – March 31, 2012)
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city Commercial signature of Sant Cugat: heartbeat
neighbourhood Madrid Orgullo Gay
Madrid Orgullo Gay
Incremento MADO 2011 vs 2012 13,8% -0,8% 9,1% 3,7%
9,8% 4,01% 23,62% 19,48% Incremento 2011 vs semana control 2011
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número de transacciones por calle / semana del evento
Madrid Orgullo Gay street
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Comparación con semana de control
Madrid Orgullo Gay
