A quick exercise to help visualize the effects of Big Data on even the most analog tasks
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BIG DATA & THE GROCERY EXPERIENCE OF 2024 Health Tracker: Chris, 35, Pasadena, CA: Health Tracker is a lifestyle tracking service that syncs an individual’s food preferences and cooking habits with their personal health and budget to create a fully customized and seamless grocery shopping experience. Health Tracker privately interacts with each customer through their smart eyewear device. Relevant shopping information is displayed on the lens, as the device’s GPS locates the customer within the store in relation to the items on their list. Needs: • dietary aid • wellness aid • privacy • a streamline grocery experience Goals: • to shop efficiently • to find his preferred items • to happen upon new items • to fulfill his dietary needs • to stick to his budget
Transcript
BIG DATA & THE GROCERY EXPERIENCE OF 2024
Health Tracker:
Chris, 35, Pasadena, CA:
Health Tracker is a lifestyle tracking service that syncs an individual’s food preferences and cooking habits with their personal health and budget to create a fully customized and seamless grocery shopping experience.
Health Tracker privately interacts with each customer through their smart eyewear device. Relevant shopping information is displayed on the lens, as the device’s GPS locates the customer within the store in relation to the items on their list.
Needs:
• dietary aid• wellness aid• privacy• a streamline grocery
experience
Goals:
• to shop efficiently• to find his preferred
items• to happen upon new
items
• to fulfill his dietary needs
• to stick to his budget
BIG DATA & THE GROCERY EXPERIENCE OF 2024
How it Works:Health Tracker installs sensors in participating grocery stores to pick up device signals and send information to customers.
A web-based app enables customers to manage and track purchases, recipe favorites, and recommendations.
Algorithms process health, diet, budget and food habits for each individual, generating recommendations linked to store inventory.
Smart Eyewear with embedded RFI/NFC sensors and GPS locater syncs to Health Tracker’s database, displaying customer-specific information. Health Tracker’s system communicates with existing sensors in product labels, which are picked up by and displayed on the customer’s smart eyewear.
Smart Carts add items to the customer’s account as they are placed in the cart, eliminating the need to go through check-out.
