Date post: | 25-May-2015 |
Category: |
Education |
Upload: | dmlearning |
View: | 87 times |
Download: | 5 times |
Day 1
Synesthesia
Product Analysis
The Pencil
+ Finite life, destruction of the object.+ Different users, different types. + Global and inefficient supply chain.+ Ubiquity, wide availability, who buys?+ Graphite is conductive, future tech opportunities, clash with the digital age.+ Personal multi-sensory relationship with the owner, memories, quality matters.+ Object rooted in tradition.
Innovation opportunities
+ Alternative raw materials. Keep low cost & improve sustainability.+ Eliminate usage of paint. + Avoid cutting down trees.+ Improve the chain supply, maybe local options.
Innovation opportunities
+ Pencil size, shape.+ How can the pencil evolve without increasing costs?+ How much pressure do you need to compress graphite?+ Complimentary objects, eraser, shapener.
Innovation opportunities
+ Increase attachment to the pencil, value the object (i.e. Moleskine)+ Re-invent tactile feedback for digital devices.+ Chew on this. The pencil instigates deep ideas.+ Nobody is aware of the source of their pencils.
Innovation opportunities
+ Increase the lifecycle of the pencil.+ Increase attachment to the object so people don’t easily lose it.
Design opportunities
Selection Criteria
• Social value.• Personal user experience.• Lifecycle, end. • User types.• Future of the pencil.• Production process.
Opportunity Areas
+ How might we get the user to keep and care for pencils until the end?+ How might we add value to the pencil irrespective of the user type?+ How might we make the pencil personalised to each user?+ How can we bring the pencil to the 21st century?+ How might we encourage users to care about where the pencils come from?+ How can we improve the supply chain?+ How might we enhance the sensory experience?
Research Findings Grouped
Key Research Insights
+ Pencils last 45k words. However, most don’t fulfill their potential. High wastage due to over-sharpening and lost pencils.
+ Sales of pencils went up 700% in London after Sudoku craze.
+ Sales have been steadily increasing during the last years. 14 Billion pencils are produced each year.
+ It takes 14 years to grow a tree used for pencils (Cedar)
+ Most of the production comes from East Asia.
Design Brief
+ Opportunity: Increase the value of pencils to people, so they care for them and use them for longer. Bring individuals closer to the object.
+ Goals: Achieve 100% utilisation of a pencil. Localise the supply chain. Crank up the pencil-love meter!
+ Audience: Test pilot program. Local.