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Big Picture CRO

Date post: 08-May-2015
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From my blog: http://moz.com/rand/

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Data and charts via: http://blog.tagman.com/2012/03/just-one-second-delay-in-page-load-can-cause-7-loss-in-customer-conversions/

ROI of page speed calculator: http://www.tagman.com/conversion-loss-calculator/

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Data and charts via: http://blog.tagman.com/2012/03/just-one-second-delay-in-page-load-can-cause-7-loss-in-customer-conversions/

ROI of page speed calculator: http://www.tagman.com/conversion-loss-calculator/

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Data and charts via: http://blog.tagman.com/2012/03/just-one-second-delay-in-page-load-can-cause-7-loss-in-customer-conversions/

ROI of page speed calculator: http://www.tagman.com/conversion-loss-calculator/

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From Avinash Kaushik’s post: http://www.kaushik.net/avinash/tips-for-improving-high-bounce-low-conversion-web-pages/

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Good place to find great designers: http://dribbble.com

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The $300mm button story is a great anecdotal piece on this

http://www.uie.com/articles/three_hund_million_button

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Zappos’ great videos and detailed images help make them a standout in the field of online retailing:

http://www.zappos.com/puma-future-cat-remix-2-ferrari-dandelion-black-high-risk-red

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Three must-read links on video for conversion: http://conversionxl.com/how-to-use-video-to-increase-conversions/, and the case study data for

eParty: http://www.internetretailer.com/2011/02/22/videos-boost-online-profile-eparty-unlimited and for Premiere Game Tables:

http://blog.treepodia.com/2011/03/ecommerce-video-roi-a-case-study/. I also highly recommend http://wistia.com which we use at Moz for video.

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Great post on case studies and lessons learned: http://moz.com/blog/lessons-learned-from-21-case-studies-in-conversion-rate-optimization-10585


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