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RingRevenue presents: In association with: Insurance Marketers: The Smart Risks You Need to Be Taking with Mobile July 30 th , 2011 | Copyright RingRevenue®
RingRevenue presents:
In association with:
Insurance Marketers: The Smart Risks You Need to Be Taking with
Mobile
July 30th, 2011 | Copyright RingRevenue®
Agenda
Meet our Panelists
The 3 Big Risks You Need to be Taking1. Just do it: Diving headfirst into mobile2. Break out of the digital box3. Invest in New Technology
Questions and Takeaways
Meet our Panelists
Matt FrankVP Mobile, Underground Elephantwww.undergroundelephant.com
Jaimie PicklesPresident, We Speak Insurance®
www.wespeakinsurance.com
James McGinnAccount Manager, Performicswww.performics.com
“By 2015, 80% of Western European and North American companies will use mobile marketing.”
-Kimberly Collins, Gartner Analyst, 2013
Online quotes have hit a plateau, while inbound phone calls are the fastest growing lead source in auto insurance.
-ComScore, Auto Insurance Survey 2013
-ComScore, Auto Insurance Survey 2013
In which of the following ways did you shop/obtain price quotes when you shopped most recently?
-ComScore, Auto Insurance Survey 2013
Are you currently marketing via mobile?
Is mobile truly mainstream yet, in terms of marketer’s adoption?
Just do it: Diving Headfirst into Mobile
Matt FrankUnderground Elephant
Jaimie PicklesWe Speak Insurance®
James McGinnPerformics
“70% of all local mobile searches result in a phone call.” -Google Mobile Playbook
What is holding insurance marketers back from diving in?
Just do it: Diving Headfirst into Mobile
When did you start promoting via mobile? What was the tipping point to try it out?
Matt FrankUnderground Elephant
Jaimie PicklesWe Speak Insurance®
James McGinnPerformics
“Insurance shoppers may research online, but 80% will buy offline.”
– Kimberly Harris-Ferrante, Gartner 2013
Which channels drive your highest quality insurance leads?
How can you manage and optimize cross-channel interactions?
Just do it: Diving Headfirst into Mobile
Matt FrankUnderground Elephant
Jaimie PicklesWe Speak Insurance®
James McGinnPerformics
“Only 50% of poll respondents are using phone numbers in their mobile campaigns.”
– RingRevenue Webinar, June 2013
What methods work best for promoting via mobile?
Break Out of the Digital Box
Matt FrankUnderground Elephant
Jaimie PicklesWe Speak Insurance®
James McGinnPerformics
“Phone interactions are especially critical for insurance consumers seeking new policies or a new provider.” – Kimberly Harris-Ferrante, Gartner
2013
Which channels drive your highest quality insurance leads?
Mobile is all about localization. How can you engage customers at the local level?
What mobile ad units have you already tried?
Break Out of the Digital Box
Matt FrankUnderground Elephant
Jaimie PicklesWe Speak Insurance®
James McGinnPerformics
“The foundation for any good mobile marketing strategy: platforms, analytics and the ability of a brand or service provider to tie online and offline worlds via mobile devices.”- Mike McGuire, Jake Sorofman, Gartner
2013
Which channels drive your highest quality insurance leads?
How can you track the ROI and measure performance of mobile campaigns?
Invest in New Technology
Are you using tools to track both online and offline conversions?
Jaimie PicklesWe Speak Insurance®
Matt FrankUnderground Elephant
James McGinnPerformics
“By year-end 2013, the percentage of the IT budget of insurers allocated to cloud computing will grow from less than 5% today to 25%.” – Juergen Weiss, Gartner Analyst,
2013
Which channels drive your highest quality insurance leads?
What data and analytics are most important for insurance marketers to evaluate?
Invest in New Technology
Matt FrankUnderground Elephant
Jaimie PicklesWe Speak Insurance®
James McGinnPerformics
“37% of poll respondents said the quality of calls they receive from mobile campaigns is low.” – RingRevenue Webinar, June 2013
Which channels drive your highest quality insurance leads?
Lead quality is a struggle with mobile. How can you overcome these challenges?
What are your biggest pain points with mobile lead gen?
Invest in New Technology
Matt FrankUnderground Elephant
Jaimie PicklesWe Speak Insurance®
James McGinnPerformics
Key Takeaways Insurance consumers are increasingly using the
phone to shop/obtain price quotes. The portion of those obtaining online quotes has plateaued.
Mobile is mainstream but insurance marketers haven’t caught up. Today you’re leaving money on the table; tomorrow you’ll have lost ground to the competition.
Think differently. KPIs and ROI calculations should differ from digital to mobile & offline campaigns.
Change your technology mindset. You want customers to call you, and need the systems in place to optimize this.
