• Experience includes work at National Level with Top Fortune 100 Companies including Procter & Gamble, Clorox, Chrysler, General Motors and every Major TV network.

• Active in Variety of Professional Organizations as a member, and in some cases, officer and sales trainer.

• Past Teaching Director of Community Bible Study International. Long time member of Moravian Church.

• Married to Emily, and together love to spoil their eight grandchildren and then give them back to their parents!

Bill Porter: Founder

Allison Berry: Partner

• 20+ years of experience in Ad Agency Administration, Radio Advertising Sales and Management and Custom Publishing Experience.

• Active in Variety of Professional Organizations as a member and officer.

• Lifelong Episcopalian. Past Vestry Member and current Youth Advisor at Holy Trinity Episcopal Church in Greensboro.

• Avid runner, past volunteer for the Leukemia and Lymphoma Society’s Team in Training program and current board member for Light the Night.

Unique

• Big Shots acts as a sales broker and consultant, not an ad agency.

• We do not do actual creative but instead, consult with our clients and advertising agencies on how to make their out of home creative more effective.

• We work strictly with out of home media, but have the experience to know how to make it enhance a broadcast and print campaign.

• In most cases, we have personally viewed everything that we purchase.

• Billing is consolidated and transparent. Our management fee varies between 10-15% and is listed separately – our clients always know the negotiated media rates.

Selection

Our clients access our ability to select the best of the best of all billboards being sold as opposed to accessing the best of a particular company’s billboard inventory. We do all the footwork and assemble a number of selections for clients to choose from.

Expertise

We are out of home media experts. In fact, many of our clients are advertising agencies and media buying services. Ad agencies recognize the value of having Big Shots “ride” all of the billboards for their clients – the fee that we charge more than makes up for the time lost out of office and the cost of fuel, and in many cases – the cost savings we return with our buying strategies.

Choices

In markets where we identify that the billboard inventory is limited and/or overpriced, we recommend alternative out of home media to supplement our clients’ billboard program.

Relationships

We take great care of our media partners – and in turn, they take great care of us. We realize that relationships are critical. We pay them on time – and earlier than most, and we sell a lot of inventory for our partners. In fact, over 50% of our customer base is a result of referrals from our vendor partners.

Streamlined Billing

Most of our clients are now operating in the environment where they are doing more with fewer people and resources. That is where our billing process is particularly helpful. We review all of the individual vendor invoices for accuracy and provide one consolidated monthly bill.

More Than Billboards

More Than Billboards

While Billboards still dominate the mix in most of our programs we do include other “non-traditional” media to enhance our programs in markets where billboards are particularly expensive or difficult to procure. Types of out of home media that we currently recommend include:

Mobile Billboards

Great For Grand Openings and Events

NC Mall Network

With our 30 Mall North Carolina Mall Network statewide – our clients can access all 30 malls – or just one or two.

Mall Advertising

• In most communities the mall is the single most visited public place, reaching an estimated audience of over 1.3 billion per year.

• A typical mall averages 1,200,000 visits each month.

• 94% of the adult population visits a mall every month.

• An average adult spends $64 per visit.• Teenagers visit the mall 40% more than other

shoppers.• An average teenager has a disposable income of

$67 a week.• The average income of shoppers is $50,000 or

more per year.

Mall Advertising

Mall Advertising:Floor and Table Top

Graphics

Airport Advertising

Capture the attention of passengers every step of their airport experience … as they enter via ticketing, proceed along the concourses, at gate areas and in the jet bridges as they board aircraft. You can also reach passengers upon return, by adding baggage claim and ground transportation to the your mix. In addition to static advertising, many airports have digital screen networks.

Transit Advertising:Bus Wraps and Ads

Buses go where people go and can always find a crowd.  Whether it’s an entire bus wrap, rear panel ad or one of the many other forms of transit advertising, your company will grab attention with a truly moving message.  Advertising placed on the exterior of a transit vehicle is a circulating billboard continually traveling around the market displaying your message to the masses.  Buses provide targeted routes and are targeted at the captive consumers surrounding the bus or taxi, not the riders.  However, if you want to target bus or the new Charlotte light rail riders, inside vehicle advertising space is available in many cities.

Sample: Interior Bus

Cinema AdvertisingMovie theater media reaches up to 75 million moviegoers each month, and its advertising recalls are four times higher than ads placed on television.  Movie theater advertising reaches targeted consumers with innovative messages that engage moviegoers in a highly effective manner.  We will help you choose the right cinema product that's best for your ad campaign whether it's a Digital Ad or Rolling stock.  Effective movie theater advertising can also include one-to-one promotions, partnering with events or sponsorships and can be conducted at the venues themselves, with marketing teams promoting a variety of products to consumers as they are waiting in line or approaching the theater.

Gas Pump AdvertisingGas pump advertising is a hybrid of outdoor and place-based media and can be targeted to reach specific geographic or demographic areas - or used for market-wide coverage. It is particularly effective if your company provides a cost savings for customers now paying much more for fuel than they paid less than 10 years ago.

Truck Side Billboards: Taking Your Message Into The Communities

Where Your Visitors Work, Live, Shop and Play

Mobile truck side billboards utilize delivery trucks from large distributors, giving you the ability to target potential customers where they work, live and shop Your ad is on both sides and the back of delivery trucks. This medium drives your message into the community as they deliver to big box stores, grocery stores, restaurants, convenience stores, drug stores, golf courses, Country Clubs, Costco’s, large shopping centers, and much more. These trucks travel local streets and main thoroughfares that are often unreachable with Billboards.

One of the great strengths of this medium is the ability to select specific routes.

Truck Side Billboards

Summary

• What Big Shots does is take good out of home programs and make them great.

• We consolidate billing and provide our clients with one invoice, regardless of how many vendors a program includes.

Current Client Roster Includes:

• North Carolina Department of Commerce, Division of Tourism, Film and Sports Development’s: visitncwine.com

• UNCG Degree in Three Program• Community One Bank• Various NC Agriculture programs: Blueberries,

Watermelon, Vegetables• High Point Bank• Guilford County Health Department• Western Union• First Community Bank• Lanier Law Firm• Friendly Center and The Shoppes at Friendly• Coastal Grand Mall• America’s Home Place• Graphic Visual Solutions• K&W Cafeterias• PART• NC Department of Transportation