*Big Bazaar XIDAS, Jabalpur*Big Team

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*What is Retailing The term Retailing refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption.

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*Size of Indian RetailSource: http://www.indiaretailing.com/india-retail-report.asp

Size20082010Percentage ChangeEstimated size of retail in India (in $bn)35341618Share of organized retail (%) in India71271Size of organized retail in India (in Rs)78,300 Cr2,30,000 Cr194

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*Kuber complex

Varanasi

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*

About Big BazaarHyper mart Chain of development store in IndiaOut let104 out letsLocated in IndiaParent group Future groupOwner Kishore Biyani (CEO)Founded 2001Head quarter Jogeswari , MumbaiIndustry Retail websitewww.bigbazar.com Tag lineIs se sasta aur achha kahin nahi.

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*Porters five force model

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*Analysis

5 Forces Analysis Rivalry among the competitor Reliance Retail, Aditya Birla Group , Vishal Retails, Bharti and Walmart, etcThreat of entrants FDI policy not favorable for international players. Domestic conglomerates looking to start retail chains. International players looking to foray India.Bargaining power of supplier The bargaining power of suppliers varies depending upon the target segment.The unorganised sector has a dominant position. There are few players who have a slight edge over others on account of being established players and enjoying brand distinction. Bargaining power of buyers Consumers are price sensitive..Availability of more choice.Threat of substitutes Unorganized retail

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*Customer Segmentation Big Bazaar targets higher and upper middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers.

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*Life cycle of Big BazaarSALES

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*MARKET

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LowBig Bazaar At BCG MatrixMARKET

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Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*Marketing Mix

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*1.Product Mix

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*Product Mix Cont..

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*2.Pricing Value pricing Promotional pricingLow interest financing Psychological discountingSpecial event pricingDifferentiated PricingTime pricing Bundling

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*Psychological pricing

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*Time pricing Value Pricing

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*Bundling

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*3.Place BIG BAZARINDIA Number of out let- 104;

Located at main city-tier I & tier city-II;

Area-10,000sq ft- 120000 sqft;

High street area of city; &

Approachable destination.

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*4.Promotion

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*PROMOTION

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*5.People Well trained staff;Appearance;Empowered individual;Encouraged to think out of box; &Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing)

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*6.Physical Evidence

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*7.Process

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*Positioning High servicelow serviceLow priceHigh price

Big Bazaar XIDAS, Jabalpur

Organization value and customer value*Big Bazaar XIDAS, Jabalpur*

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*Guerrilla marketing strategy

Big Bazaar XIDAS, Jabalpur

Future strategy of Big Bazaar*Big Bazaar XIDAS, Jabalpur*In JV with Foreign PartnerBig BazaarFront endoperationBack-endOperation

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*Marketing strategy

Activities Target Marketing Mix Big wish All the populationProcess Baby registry and marriage registry Married couple, waiting for marriage Promotion Women forumWomen Public relation Interior decorator and dress designer will be appoint in all the storeThose customer who are very specific about their decision.PeopleNetworking through internet All loyal customer, other net user .E-marketing Religion Corner All the aesthetic peopleProduct Mix Adhar Rural Centric Market 720 million consumer across 627000 villages.Place Tie up with IPLSports loverPromotionImproving Quality of productPrevailing as well as Prospect customerProduct

Big Bazaar XIDAS, Jabalpur

*Big Bazaar XIDAS, Jabalpur*Thank You

Big Bazaar XIDAS, Jabalpur

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