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Bigerati - Ogilvy Asia Pacific

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Bigerati -- The most explosive stats in May, compiled by Ogilvy Asia Pacific
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Bigerati: The most explosive stats from the last month May 2011
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Page 1: Bigerati - Ogilvy Asia Pacific

 Bigerati: The most explosive stats from the last month

May 2011

Page 2: Bigerati - Ogilvy Asia Pacific

China’s Internet population has soared to 477 million, which is over 100 million more than the amount of people in the United States. 66% of users

access the Internet on a mobile device.

Source: Forbes, Xinhual

Page 3: Bigerati - Ogilvy Asia Pacific

Only four countries in the entire world have average peak Internet connection speeds of 30 mbps or more – South Korea, Japan, Hong Kong, and Romania.

Taiwan has the fastest growth (increasing 24% last quarter). The global average is 2 mbps. For instance, a one hour television program would take less than eleven

minutes to download in South Korea and take three hours to download in a country such as the United Kingdom, which has an average connection speed.

Source: Akamai’s State of the Internet Report

Page 4: Bigerati - Ogilvy Asia Pacific

Lady Gaga has over 10 million Twitter followers, making her the world’s most popular microblogger. However, Chinese actress Yao Chen (who uses China’s Sina Weibo platform) comes in third with 8.3 million and counting. While the numbers are similar for now, look

for the top Weibo users to pass the Tweeters in the near future.

Source: Twitaholic,  BloggerInsight, Sina

Top Ten Twitter Users1. Lady Gaga (10.3m)2. Justin Bieber (9.8m)3. Barack Obama (8.1m)4. Britney Spears (7.9m)5. Kim Kardashian (7.5m)

Top Ten Sina Weibo Users1. Yao Chen (8.3m)2. Little S (7.5m)3. Tsai Kang-yung (6.8m)4. Zhao Wei (6.6m)5. Ho Kyung (6.1m)

Page 5: Bigerati - Ogilvy Asia Pacific

There are 156 million Facebook users in Asia. The Asian nation with the highest amount of users is Indonesia, with 36.5 million. It is followed by

India (25.6), the Philippines (23.4), Malaysia (10.4), and Taiwan (9.4).

Source: Social Bakers

Page 6: Bigerati - Ogilvy Asia Pacific

Social networking is also huge in the Philippines, where 95 percent of people with Internet access use a social network. Facebook is the country’s most popular website, more than even Google, and has a penetration rate of 93.9 percent. This surge is largely because of the success of social gaming. 54 % of social networking site users cite gaming as the primary reason they log on.

Source: 24/7 Wall Street, The Philippine Star 

Page 7: Bigerati - Ogilvy Asia Pacific

8 out of 10 Facebook users in China are male.

Source: Penn Olson

Page 8: Bigerati - Ogilvy Asia Pacific

43% of Chinese enterprises have a website or online shop, and the amount of online

shoppers has grown by 49% in the last year

Source: The People’s Daily

Page 9: Bigerati - Ogilvy Asia Pacific

Source: VentureBeat, Xinhua

The Chinese online gaming industry is expected to grow 21% to US $5.8 billion in 2011, largely due to the success of social gaming. The industry has

grown by over 500% in the last five years.

Page 10: Bigerati - Ogilvy Asia Pacific

Asia is now the world’s biggest

smartphone market. The industry has

doubled in the last year and now

accounts for 40% of the world’s

smartphone sales. Worldwide, 1.1 billion smartphones will sell in 2015 if the industry

maintains it rate of growth.

Source: Canalys

Page 11: Bigerati - Ogilvy Asia Pacific

However, feature phones sales (let alone ownership) still outnumber smartphones four to one. The growth of the mobile industry is being driven by demand developing world, fuelled by India and China in particular. These two countries collectively added 300 million new mobile subscriptions in 2010 – that’s more than the total mobile subscribers in the US.

Source: The International Data Corporation (IDC)

Page 12: Bigerati - Ogilvy Asia Pacific

India “only” has 500 million mobile phone users

Source: TRAI


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