By: Hanna Schlesinger

Campaign Objective

1. Drive traffic to Biggby locations using holiday and promotional drinks as an incentive.

2. Increase awareness towards the brand.

Target Audience

Men and Women 20-45

Coffee Drinkers

People familiar with Biggby Coffee who will spread the word to others.

Time Frame

This campaign will run the month of December during the busy holiday time.

Social Media Facebook

Create a page with promotional drinks.

Twitter Re-tweet and mention users of Biggby coffee.

Instagram Promote the different drinks using pictures.

Blogs Gain awareness of the brand.

Pinterest Contest

Create a Pinterest board of your favorite holiday drinks, food, and recipes to win a free Biggby holiday drink of your choice.

Biggby SEO

Sample Ad:

New Keywords: Biggby Coffee

Biggby Promotional drinks

Best Coffee Places

Biggby Holiday Drinks

Warm Drinks

Tis the Season for Biggby CoffeeGet Your Holiday Drink NowDeals Starting up to 30% off

B-Mobile App

Create a mobile app solely for offering coupons and holiday deals.

Users will have the ability to access the B Happy Lounge in this app.

Budget

$15,000/ 1 Month $10,000 Social Media

Facebook, Twitter, Instagram, Pinterest Contest Google AdWords

$5,000 Mobile App

Summary

There will be an increase in sales with an increase in knowledge about Bibbgy’s holiday drinks.

Promoting holiday drinks in December will allow excitement for the new drinks.

Using social media will allow an increase in brand awareness.