BIKES FOR
TYKES
A DI R
T BI K
E CO M PA N Y W
I TH A
FO C U S O
N
K I DS
C H A N T E L M C K E E A U D R E Y R E I T S M AD Y A N S T R A U S H E I M
FACES OF THE COMPANY
C T O C F O C E O
FAMILY BEGINNINGS
IN-STORE PRESENCE
ONLINE PRESENCEOUR GOAL AS A COMPANY
COMPANY BACKGROUND
• Coupons• Drawings• Freebies• Charity rides
• Social Media• Email• Search engine• Video Tour• Media
STOREFRONT ONLINE
MARKETING STRATEGIES
SALES REVENUE
ADVERTISING
REVENUE
E-COMMERCE REVENUE MODELS
ERP V
ERSUS CRM
B I KE S F
O R TY K E S
COMPANY: SUGAR CRM
CRM SYSTEM
EDITION: SUGAR ENTERPRISE
WHY CRM?
SALES
FORECASTING & REPORTING
HOW WE WILL USE CRM
ADVERTISING AND
MARKETINGMOBILE CRM
CRM CAN GROW WITH
US
Company Website
Search…
WEB 2.0 TECHNOLO
GIES
B I KE S F
O R TY K E S
ATENDY• Creates an event page online• Can easily manage events online• Used for safety training events• Can view attendees• Allows parents to network • Easy to manage payments
https://www.atendy.com/
QUOTEBASE• Gives Customers quotes for:• Dirt Bikes• Bike Products• Events
http://www.futuresimple.com/quotes
FLICKR• Social media creation• Allows employees to capture and edit
photos• Can be sent to all attendees
http://www.flickr.com/
POSTEROUS SPACES• Can post updates about our business• Customers access for
comments/questions• We control who sees what
https://posterous.com/
WHY CHOOSE US?
THANK YOU
REFERENCESDirt Riders. (2012). Mini Bikes. Retrieved from http://gear.dirtrider.com/motorcycles/minis.html
Go 2 Web 20. (2012). Web Applications Index. Retrieved from http://www.go2web20.net/.
Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New
Jersey: Pearson Education
Leishman, R. (Artist). Vector of a Cartoon Boy Riding a Dirt Bike [Clip art]. Retrieved November 26, 2012,
from: http://vecto.rs/design/vector-of-a-cartoon-boy-riding-a-dirt-bike-outlined-coloring-page-by-ron-
leishman-19939
Partho, Gaea News Network. (2009). Sugar CRM Software: Review. Retrieved October 29, 2012 from:
http://tech.gaeatimes.com/index.php/archive/sugar-crm-software-review/
SugarCRM. (2012). Retrieved from http://www.sugarcrm.com/.