New, Ubiquitous Urban Invitation to Move 2014 APHA CONFERENCE, NEW ORLEANS KIT KELLER, JD, EXECUTIVE DIRECTOR ASSOCIATION OF PEDESTRIAN & BICYCLE PROFESSIONALS Bikeshare Transit Systems
Transcript
N e w , U bi q u i t o u s U r ba n In v i t a t i o n t o M o v e
2 0 1 4 A P H A C O N F E R E N C E , N E W O R L E A N S
K I T K E L L E R , J D , E X E C U T I V E D I R E C T O R A S S O C I A T I O N O F P E D E S T R I A N & B I C Y C L E P R O F E S S I O N A L S
Bikeshare Transit Systems
Presenter Disclosures
The following personal financial relationships with commercial interests relevant to this presentation
existed during the past 12 months:
Kit Keller, JD
No relationships to disclose
About Us, Meet APBP
Professional association (North America) Engineers, planners, landscape architects, other
professionals “Walkable, Livable, Bicycle-Friendly Communities” Active collaborator: Complete Streets, SRTS Monthly webinar program, chapters build teams Pedestrian accessibility, bicycle plans, bike parking Education: Bikeshare as a form of public transit
Presenter
Presentation Notes
Booth 806
Have You Used Bikeshare?
Presenter
Presentation Notes
Lower left photo by Craig Williams Nice Ride in Minneapolis; Velib in Paris; Brisbane City Cycle in Australia (Lipton tea)
What’s Bikeshare?
Public bike In a docking station You pay to ride. Seattle:
$85/year membership $8/day $16/3-day pass
Limited use time. Seattle: 30 minutes or less is free 60-90 min $7 >8 hours $77 >24 hours $1,200 (stolen)
Presenter
Presentation Notes
Bikeshare is like car-share. Bikeshare is transit’s new nerdy hip best friend. Photo credit: Julia Diana, San Antonio (Mayor’s office)
The Station
Modular. Can be picked up and moved by truck to a new location.
Bikes Map Frame
(2’x4’)
Solar Panel
Kiosk
Docks
Presenter
Presentation Notes
Slide credit: Alta Planning + Design, Alta Bikeshare. Slide was discussing sponsorship opportunities.
Rapid Growth, Good Safety Record
In 600 cities worldwide Accelerating growth In U.S. – major cities,
colleges/universities 23 Million Rides Big, lumbering bikes Safety in numbers? Seattle’s helmet law Look ahead: think small
Is bitty city ready for bikeshare?
Presenter
Presentation Notes
New Orleans Bicycle Share Feasibility Study May 2012 (A Bike Easy Project, sponsored by Uno Transportation Institute with support from the NOLA Conv & Vis Bureau, Tourism Marketing Corp, Downtown Development District and Harrah’s Foundation. More than 120 new city programs between Jan. 2013 and Oct. 2013. Source: Russell Meddin, 2013
What’s Appealing About Bikeshare?
You can see it It looks like fun It’s easy to use Fairly cheap Parking? No worries! Flat tire? Fixed! New mobility option:
Rent Release Ride Return
Presenter
Presentation Notes
Bike Share Toronto slogan
Emerging Role of Bike Share Programs
Presenter
Presentation Notes
Images: APBP Bicycle Parking Guide webinar #3. Bikeshare is transit’s new nerdy hip best friend. New voice: NABSA – the North American Bikeshare Association.
Cities: Offer Active Transportation Choices
International Scan- Pedestrian and Bicyclist Safety and Mobility, 2009
Presenter
Presentation Notes
Left photo credit: Kit Keller Right side image: City of Portland This hierarchy, when integrated with public transit, simultaneously addresses numerous other public policy goals, such as livability, sustainability, public health, climate change, and congestion management. More than just sidewalks – there needs to be a there there; a sense of place and safety that adds to happiness. A good WalkScore. People places: accessible; artful transit shelters that provide seating, amenities (water, bathrooms, flowers, coffee).
New Ways of Thinking About Trip Making
Fresh perspectives Smart phone access Bikeshare (fixed/on-call) More mode choice Economics/expectations Aging in place NACTO’s Urban Street
Design Guide Hint: Your city can endorse this guide!
Presenter
Presentation Notes
Image: left Kit Keller, BWI public restroom, middle courtesy nacto.org, right Craig Williams APTA study: Millennials & Mobility: Understanding the Millennial Mindset. Millennials frequently use multiple transportation options & describe this as an increasing trend. Ease of getting around, public transit availability, proximity to work, & city culture are among top reasons for current living location. “With smartphones and other mobile devices, we can now find the best ways of transportation. This change in lifestyle and technology is what sets my generation apart from others.” “We are well-connected when it comes to searching and finding information we need to plan our transportation ahead of time” According to research conducted by the Pew Institute and Urban Land Institute, Millennials are driving less than previous generations, are more tuned into emerging technologies and demand living and working in, and experiencing urban settings. According to AARP, 50% of seniors now want to live close to a bus stop and 47% want to live within a mile of a grocery store. Additionally, it is increasingly being seen that efforts by Millennials to influence policy such as complete streets, pedestrian enhancements and bicycle infrastructure are also helping Baby Boomers by improving the safety on our roadways.
New Partners, More Physical Activity
Advertising, Sponsorship Goal: Normalize active
transportation Bikeshare is a transit
system Reduces commute crush Expands catchment area
Chattanooga July 2012, 300 bikes, 28 solar-powered stations July 2014, 78,000 trips
Presenter
Presentation Notes
Boston, MA: Launched on July 28, 2011, the city of Boston, Massachusetts began the Hubway system with 60-stations, 600-bikes. It was funded in part by a $3 million grant from the Federal Transit Administration and sponsored by the shoe manufacturer New Balance. In its first 2 1/2 months, Hubway recorded 100,000 station-to-station rides, significantly eclipsing the pace of similar systems in Minneapolis (where Nice Ride needed six months to reach that mark) and Denver (where B-cycle needed 7 1/2 months). After recording 140,000 trips in four months, Boston’s European-style bicycle-sharing system expanded outside of city limits, planting stations across Cambridge, Somerville, and Brookline. Hubway now has over 100 stations throughout the Greater Boston area. – Source: http://en.wikipedia.org/wiki/List_of_bicycle_sharing_systems#United_States
Title Sponsor (citi bike in NYC)
Presenting Sponsor (Hubway in Boston)
Station Sponsor (Nice Ride in Minneapolis)
Supporting (NYC)
Sponsorship Options
Presenter
Presentation Notes
Slide credit: Alta Planning + Design. “In sum, Portland Bike Share offers numerous opportunities and levels of sponsorship: everything from the title level, to station sponsors, to basket on the front of the bike, to anything YOU can think of.”
Is Bikeshare for Everyone? … Yes!
Equity considerations: Cost Debit/credit card
required Station locations Bicycle culture Knowledge of the
program and how it works
To fix it, just start… “Don’t let the perfect be the enemy of the good.”
Presenter
Presentation Notes
Content and phot credit to Capital Bikeshare (Kim Lucas of DDOT)
Bank on D.C.
2 B A N K S P A R T I C I P A T E 1 0 2 M E M B E R S H I P S H A V E B E E N
P U R C H A S E D T H R O U G H B A N K O N D . C .
N O B I K E S H A V E G O N E S T O L E N / M I S S I N G
Presenter
Presentation Notes
Hubway in Boston also has a program
Hubway Equity in Boston: Decision Points
$5 fee/1 hr free
Buy-in ensures value 1 hour limit reduces overage risk
Credit/Debit Required
Unadvertised cash option
Free Helmets
$9.99 from Bell Helmet sales supports free helmets
Eligibility
400% Poverty line or Public Assistance Honor system No FT students
Online Reg
Offline option in office and at membership drives/events
Presenter
Presentation Notes
Credit to Nicole Freedman, Director, Boston Bikes, City of Boston
47%
83%
53%
17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Subsidized Hubway All Hubway
Non-White
White
Ethnicity of Hubway Members
Presenter
Presentation Notes
Credit: Nicole Freedman, Director, Boston Bikes, City of Boston
47%
83% 89%
17%
4% 3%
19%
2% 2% 16% 7% 6%
0% 4% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Subsidized Hubway All Hubway All Boston Survey
Other Race
American Indian orAlaska NativeAsian
Black/AfricanAmericanLatino/Hispanic
White
Ethnicity of Hubway Riders
Presenter
Presentation Notes
Credit: Nicole Freedman, Director, Boston Bikes, City of Boston
Bonus Tip: New Partners, New Allies for Active Transportation & Transportation Equity
Transportation Equity Caucus www.equitycaucus.org
APBP & all bicycle and pedestrian professionals Complete Streets supporters
National Complete Streets Coalition Includes AARP, APA, APTA, ASLA, ITE, NACTO, NAR, others
Young Professionals in Transportation Economic development agencies Chambers of Commerce Elected and appointed leaders Millennials and Boomers
Presenter
Presentation Notes
Transportation Equity Caucus sponsoring groups: Policy Link and The Leadership Conference. Impressive list of partner organizations. APBP is among them, as it the Alliance for Biking & Walking.
