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“MARKET DEVELOPMENT AND BRAND BUILDING

ACTIVITY

OF BHARAT INSECTICIDE LIMITED”

BY

Mr. Mohite Vaibhav Sanjay

Short Term Internship Project

PGDM ABM 2015-17

Centre for Management Education

Udaybhansinhji Regional Institute of Cooperative

Management,

Gandhinagar, Gujarat.

(Ministry of Agriculture, Government of India)

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INDEX

Sr.

No.

TITLE PAGE

NO.

1 Acknowledgement 3

2 Preface 4

3 Executive Summary 5

4 About Organization 7

5 Work Done 12

6 Findings 13

7 Suggestions 14

8 Conclusions 15

9 Bibliography 16

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ACKNOWLEDGEMENT

This acknowledgement is not merely a catalogue of names but an expression of a deep

sense of gratitude to all those who helped me in this project directly or indirectly.

I take this opportunity to express my sincere and deepest gratitude to “Bharat

Insecticide Limited” for providing me a chance of learning. The project really helped me to have

an insight of agri. Input companies in India.

I am beset while expressing my sense of gratitude towards all those who helped and guided

me during the course of project.

I feel immense pleasure in expressing my sincere and profound sense of gratitude to

Mr. Satish Gavas (Regional Sales Manager) & Mr. Ganesh Khade (Market Development

Officer) of Bharat Insecticide Limited. For his inspiring and affectionate guidance, unending

kindness, constant encouragement and constructive criticism during the course of Short Term

project and in the preparation of this report.

Vaibhav Mohite

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PREFACE

Practical study plays a vital role in the field of education. How management principles are

implemented in business can only be known through practical study, students can be very well

aware about industrial environment like problems, opportunities, different situations etc. this helps

the student for better understanding and also gives them a chance to show their skills and ability.

PGDM (Agri. Business) is the stepping stone to management career. In order to achieve practical,

positive and concrete result, the classroom learning has to be effectively supplemented in relation

to the situation existing outside the classroom for developing healthy managerial and

administrative skills in a potential manager. It is necessary that the theoretical knowledge must be

supplemented with exposure to the real environment. The report comprises all the important

aspects of my training and all the aspects have been presented under different headings in the

fourth coming pages. An attempt has been made to present a report covering different aspects of

my training. This report would not have been possible in present form without the support and

guidance that I received from various people at different stages of the project.

This report shows light on one of the key sector of Economy. I have prepared this project with the

help of collective information sustaining the theoretical principles. I have gone through all the

practical aspect of our research and the same has been depicted in this report. The report is prepared

in such a manner which can give comprehensive and relevant information about the role of Bharat

Insecticides Ltd. in the production of BIL especially with respect to the perceptions of farmers and

the other pesticides industries.

This report is submitted with a hope of fulfilling the entire requirement as per the rules and

regulation.

Vaibhav Mohite

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EXECUTIVE SUMMARY

Project title: “Market Development and Brand Building activity of Bharat Insecticide

Limited”

Organization: Bharat Insecticides limited

Reporting officer: Mr. Ganesh Khade (Market Development Officer)

Student name: Vaibhav S. Mohite

OBJECTIVES

To Study the Market Development and Brand Building activities of Bharat Insecticide

Limited.

To find out the market potential of Ahmednagar District.

To study the scope of products of Bharat Insecticide Limited.

To create awareness among the farmers of Bharat insecticides ltd

To reach maximum number of farmers and give them the introduction about the products

of Bharat insecticides ltd.

To create relationship with the farmers.

To make the farmers trust about products of Bharat insecticides ltd.

Advertising and marketing of new product like ‘TOKI’ and other products.

To convince the farmers so that they use the products of Bharat insecticides ltd.

To study the Dealer’s and Retailer’s and farmers perceptions about Bharat Insecticide

Limited at Ahmednagar District.

To study the suggestions that the dealer’s and Retailer’s will give to increase market.

Targeted area: Ahmednagar district

Rahuri

Newasa

Shrirampur

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Shrigonda

Parner

Pathardi

Shevgaon

SAMPLE SIZE: Total sample size 150

A sample size of 150 farmers were selected randomly from allotted District. The data collection

was done by personal interaction with the farmers and dealers through interviews and personal

observation.

Period of Study:

The study was conducted from 12 Dec 2016 to 17 Dec 2016.

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ABOUT ORGANISATION

Bharat Insecticides Limited (BIL) is the Flagship Company of Bharat Group of Companies.

Starting with a meager two products in Bharat Pesticides Manufacturing Company in 1977, the

group, through team effort has progressed in leaps and bounds and today has a turnover of 650

Corers approx. The Group manufactures a wide array of Insecticides, Fungicides, Weedicides&

others.

Beginning with one company in 1977 the Bharat Group has never looked back. With commitment

and devotion to serve the country's farming community "Bharat Group" has incorporated more

Companies to attain self-sufficiency.

Under the stewardship of Mr. S. N Gupta, Mr. M. P Gupta and Mr. R. P Gupta, it was converted

it into a public limited company and since then Bharat Insecticides Limited (BIL) has never looked

back. Currently, the profile and track record of the company are listed in Dun-7 and Bradstreet

Global Database.

The company has two manufacturing plants, located at Bahadurgarh that comes under Delhi NCR

and Kathua in Jammu and Kashmir. Both the units are equipped with latest processing technology

and function as per appropriate safety and environmental norms in spacious buildings with in-

house R&D laboratories and also pilot plant facilities for assessing new products.

The company has assigned top most priority to the safety, security, health and welfare of its 700-

strong workforce. Commitment to quality and professional ethics has earned BIL the tag of ISO

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9001:2008 and ISO 14001:2004 certified company. The wide range of products include

insecticides, fungicides and herbicides with applications in agriculture, preventive public health

measures and veterinary treatment. These are formulated in various concentrations, quantities and

fool-proof packing with directions on their usage.

Established in the Year 1977

Two manufacturing facilities:

One Located in National Capital Region, Unit-I.

And one Located in the State of J&K, Unit-II.

Facilities for Emulsified Concentrate (EC), Soluble Liquid (SL) & EW (Water in Oil

Emulsion)

Facilities for Soluble Powder (SP), Dust Powder (DP) & Wettable Powder (WP)

Facilities for Granular (Gr.)

Facilities for SC (Soluble Concentrate)

Facilities for WG (Wettable Granules) / WDG (Wettable Dispersible Granules)

8 Reactor Vessels with Formulation Capacity of 12,000 KL per year

Formulator of wide range of Insecticides, Fungicides and Herbicides in various

concentrations and Packing sizes.

Laboratory Equipped with HPLC, GLC And Latest Analytical Instruments.

Well Established Brands Marketed through 21 Offices, 20 Warehouses, Chain of more than

3000 distributors & 30000 dealers spread across India.

VISION

We are determined to be one of the largest, the most preferred and ethical source of tech grade

pesticides and their formulations across the globe.

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MISSION

We remain dedicated to satiate our customers on all occasions by supplying quality products at

prevailing competitive prices with no compromise on timelines and also our steadfast commitment

to EHS while encouraging all endeavors in development of new formulations.

CONTINENT WISE EXPORT– Bharat Group

Export market

Bharat Group products are available to the farming community at their doorsteps through a

network of 23 warehouses, 4000 distributors and a large number of retailers.

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The company’s team of scientists and farm experts work hand in hand with Govt. Institutions for

farmers’ training aimed at improving farm productivity. The group’s products are sold under the

brand name Bharat and the branded sales account for more than 50% of the total sales. The

domestic sales accounted for 70% of the total sales in FY14 (71% in FY13) and have an even

distribution of regional sales.

Two most important things to enhance productivity are

Increase number of leaves – will lead to more number of layers in the bulb

Ensure health of the leaves – will lead to healthy layer of the bulb.

How to increase number & health of leaves

Many bulk fertilizers applied by you are in unavailable form to the plants. E.g. Urea – 3%

available to the plant

Intensive cultivation- Soils is exhausted of nutrients.

TOKI

Technical imported from USA

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BUILDER+ BILOXY

LABRADOR+ BILTOP sc

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WORK DONE

8 students were allotted for this short internship project from Udaybhansinghji regional

institute of cooperative management, Gandhinagar, Gujarat.

These students were distributed among 4 groups with the S.O and F.A of the company to

different regions like Ahmednagar (4 students), Narayangaon (2 students) and Malegaon

(2 students).

All 8 students have collected about 1800 farmers information and they have successfully

punched about 1050 farmers information on farmers’ portal.

The students have also pasted posters at their desired regions.

The students had given the information of Bharat Insecticides ltd to farmers by

presentation.

The students conducted demonstrations (TOKI, IGNITION) this was the effective way to

convey the message to the farmers.

Each group reached farmers of minimum 5 tahsils.

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FINDINGS

Particularly in Ahmednagar district I have covered maximum no. of villages so that the

farmers will use the products of Bharat Insecticides ltd.

Because of putting posters the benefit was that the awareness about the Bharat Insecticides

ltd. products will increase.

This was also a good experience for me I have learnt a lot. This knowledge will surely help

me in future.

Practical work is always better than theory. I took lots of demonstrations of TOKI,

IGNITION therefore there is benefit like people got the result of IGNITION immediately

and they got impressed so this will lead to higher sales.

Because of good work of employees and students DEALERS also came to know that

Bharat Insecticides ltd going well and they are actively working, so perception of dealers

have changed towards BIL.

Farmers got the information regarding regional crop onion and also their diseases and pests.

And previously they were not aware about these things because of presentation they came

to know about all these things, I think this is big success for the company.

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SUGGESTIONS

Company should take measures and use new techniques to increase the awareness.

There are several multinational companies, so BIL have to concentrate on its products to

increase the competitive advantage of its different products.

They should offer some schemes or tours to the dealers to make them happy.

Company should invest in training programmes, farmer meetings, soil testing labs etc.

Company should offer discounts to the farmers while purchasing product this may lead to

increase the motivational level of the farmers.

Market development campaigning should also help to increase market share.

Company can introduce schemes like lucky draw at the time of taking presentations, so

therefore more number of farmers will come.

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CONCLUSIONS

Gained both theoretical as well as practical knowledge.

This was also a good experience for me I have learnt a lot. This knowledge will surely help

me in future.

Demonstrations (TOKI, IGNITION) was the effective way to convey the message to the

farmers.

The all we have done like farmers meetings, postering, presentations, etc. which will

helpful to increase market share.

Campaigning is always effective because company representatives directly meet the

farmers, they create the mutual relation that’s why that connection maintain for long time.

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BIBLIOGRAPHY

bharatgroup.co.in

Thank you