BilaKasa.com

Shopify for Ukrainian small businesses

Executive TeamDima Romanchenko

CEO

6+ years CIO in retail & logistics150+ people under managementMaster of Science with honorBEST CIO in Ukraine, 2012, 2014

Anton Naumenko

CTO

10+ years lead developer7+ years tech product startupsPhD, 20+ scientific papers

PROBLEM

Law demands all points of sale (POS) to be equipped with the cash operation registering devices from 1.01.2016.

Almost all small businesses perform very simple “on paper” bookkeeping or “excel” at best. Tiny fraction of SMEs use POS solutions.

Simple low priced POS hardware and software done specifically for Ukrainian small businesses

HardwareAt minimum (~350$)● Cash register● Internet

Options● Cash drawer● Scales● Barcode scanner● Tablet● etc* Our current test stand

Simple software and clean UI

● Grids to edit data like in “excel”● Few clicks to change price or product name in all POSs● Nothing extra - only managing your POSs and cash

Prototype

promo site - bilakasa.comwebapp - web.bilakasa.combackend - api.bilakasa.com

Market structurePRO

● TAX - taxation office● PRO - cash register producers (5)● SW - software (400)● INF - information acquirer (2 now + 4 more)

● LSP - service center for cash register (700)

● POS - owner of point-of-sale○ ~300K POS big retail now○ + 300K POS in small consulting

business and small e-commerce from 1.07.2015

○ +300K POS in small retail and service business from 1.01.2016

LSPPOS

TAX SW

INF

Sales of cash registers

Service fees

Binding agreements/contracts/relations

Market size (POS)

● 30K (5%) - our target is share in new POSs of small business by the mid of 2016

● Many years of market growth:○ Bulgaria 7M population ~ 1.5M+ POS○ Ukraine 44M population ~ 300K POS

300K “big” retail+ 300K from 1.07.2015small consulting, e-commerce

+300K from 1.01.2016small retail and service with physical location

30K (5%) during 2016our target

● Sales through service centers and producers

Revenue streams● SaaS Subscription● Hardware (e.g. tablets, video surveillance, routers, etc)● Upsales (prof. services, Internet, etc)● Affiliated sales (express delivery, online payments,

orders to suppliers, online tax reporting, loans, etc)

Competition

Fierce competition in POS hardware and software, but● too complex● priced too high ● not working well

Milestones Bootstrapping $90K boost

Prototype alpha 04.2015 04.2015

MVP beta, 1 cash register 06.2015 05.2015

10 beta customers, 1 service center, Kyiv 07.2015 06.2015

Product v1.0 09.2015 07.2015

100 customers, 5 service centers, Kyiv, Kharkiv, Lviv, Odessa, Dnipro

10.2015 07.2015

1000 customers, 10 service centers 12.2015 08.2015

3 cash registers 01.2016 09.2015

30K customers, 30 service centers, Ukraine 06.2016 12.2015

Progress/Traction

● Prototype in alpha version in pre-production cluster

● 1 producer, 2 more interested

● 3 service centers waiting for software

● Enrolled to Microsoft BizSpark

● Aim to have 10 customers and 1 service center in beta

www.syndicode.co+380 50 443 0992Anton Naumenko