Bill Moss

Town Centre Manager

About Maidstone• Where… mid Kent• What… Kent’s County Town• Population… 135,000 people• Biggest shopping centre in Kent 1.25m sq

ft of retail space• Biggest NTE in Kent 420,000 sq ft• 8.5% shop vacancy rate• 660 face to face businesses

Marketing your enterprise

Who are you?

What do you do?

Who do you want to influence?

What is your message?

Where will you go to deliver it?

Marketing your enterprise

Publicity is your lifeblood

Appear bigger than you are

Be the first name on the invite list

Be available to people

Give opinions-don’t be afraid

Marketing your enterpriseLocal Media- newspapers, radio, TV

Attend events...be seen

Face to face...meet people

Rotary, Lions, W.I., VAM conference!

Be available to radio and print media

Get to know jounalists...don’t rely on editors

Marketing your enterprise

Corporate identity

Be precious with logos

Value your brand

Image…image…image

Marketing your enterprise

Say “yes” if asked to join a group

Don’t be afraid to speak…your opinion is important

Invite the right people to meetings

Don’t waste people’s time by outstaying your welcome

Marketing your enterpriseGet out there…see and be seen

Never underestimate the power of a cup of tea and a chocolate biscuit

Budget for hospitality and be sure to use it

Marketing your enterpriseNew Media

Web-site, Facebook, Twitter, Linkedin, Text and mobile marketing, QR codes,

Voucher codes eg Groupon, Apps

Google maps………….the list goes on!

If you can’t do it, ask somebody younger to take on the responsibility

Golden Nuggets

• Believe in yourself-you will know more about your enterprise than anybody else

• Don’t think you always need “the editor” • Create a corporate identity and keep to it• Get out into the marketplace• You reflect your enterprise

Last Word

Maidstone is a successful town because we talk to each other

Your enterprise can be a part of this success

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