Date post: | 20-Jan-2015 |
Category: |
Technology |
Upload: | tiffany-st-james |
View: | 665 times |
Download: | 3 times |
Digital and TransmediaMIP Cube, Cannes
Digital and TransmediaMIP Cube, Cannes
4seven
@TiffanyStJames
• UK• Channel4• New Channel Launch• Last 7 days• Most popular • Missed programmes• Re-screened• Chosen by buzz
Insight:Last 7 days programmes replayedchosen by social buzz
Zeebox
Million Pound Drop
@TiffanyStJames
• Game show event• 8 Questions• £1 Million • Contestants can win • - or lose –• Life changing amounts
of money • LIVE on TV• 100 000s players• 230 000 Facebook Likes
Insight:Opportunity to ONLY play live in real-time with your friends
Who killed Deon?
@TiffanyStJames
• Youth targeted• Crime periphery• Joint Enterprise Law• Ficticious ‘Who Dunnit’• Series of videos• Focusing knife murder• 6 suspects• All involved
Transmedia used for serious messaging:presence, knowledge, and direct action can all have very serious ramifications.
Heineken Star Player
@TiffanyStJames
• Real-time football app• Play via iPhone or• Facebook• Users anticipate
outcome of match• Played against friends
Would my parents understand what it does? Would my friends outside of advertising be interested in it?
Keeping Keeley
@TiffanyStJames
• Lynx: Twist• Boredom is the enemy• Sense of full interactivity• 300 possibilities• Xbox placement• Online• Social sharing
Insight:12 minute film had an average viewing time of 18 minutes across all users
Let’s keep talking…@tiffanystjamesLet’s keep talking…@tiffanystjames
BIMA• Founded in 1985 - world’s oldest new media association
• Support and promote the British digital industry
• Share knowledge and best practice
• Reward great work and encourage the next generation
• Over 200 members with combined revenues of £3 billion, representing hundreds of thousands of people
• Members of the Advertising Association – giving digital a seat the top table
• ConnectedUK, Digital Hall of Fame, National Standards and of course the BIMA Awards…