Date post: | 01-Nov-2014 |
Category: |
Technology |
Upload: | stefan-weitz |
View: | 2,419 times |
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“[Google‟s] efforts feel minimal compared with Bing. I really enjoyed using it…”
Walt Mossberg
I‟ve been fighting my Google Habit and comparing Bing to Google. Sometimes Bing gets beat, but sometimes Google does, too.
Danny Sullivan
Super impressed with Bing – MSFT took search from a 2 to an 8 „overnight‟.
From the Twitter Feeds
Imprecise Results Refinements Lengthy Tasks
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An emotional connection to the brand drives more engaged product usage.
Traditional Advertising
TV Online Print Out of Home Radio Cinema
Word Of Mouth/ Relationship Marketing
Talking to friends/family/co-workers Blogs Social Community Sites Video-Sharing Sites E-mail from the company
40%
28%
Emotional Proximity to Brand
Did not sense Brand through traditional
advertising or World of Mouth/RM
7%
Emotional Proximity to Brand
Emotional Proximity to Brand
Social Media Channels drive 4x product use.
Grow organically and via direct engagement. Our aim was to build a fanbase that will be engaged not only in the published content and conversation, but also give us more of an opportunity to listen. The FarmVille audience reaches many of our key target audiences including moms. We figured out how to fund the opportunity on a cost-per-engagement basis.
Online Advertising • integration, display
Mobile • Bing App
Events
TV w/ specific tags • Spots
Print • Integration via pages
Radio • DJ Reads • Testimonials
OOH • Decision points
Social Media
SEM
Branded Entertainment • TV, Online
PR
Influencers
Guerilla • Value focus
Partnership • CPG, Tech, Social
Advocacy
Embargoes Social Media Fail
“The difference between an audience and a community is which direction the chairs are
pointing” -- Chris Brogan