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Birla life plan

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    Vision

    Birla Sun Life Insurance

    A whole life insurance plan

    Secure your dreams andalso get a whole life cover

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    PLAN at a GLANCE

    This life insurance plan offers cover to Age 100 plus a

    payable at the end of the term selected by you. Both your life cover and your survival

    benefit will grow with accrued at the end of each policy month as long as

    you pay your due premiums.

    You customize your policy to suit your particular insurance and savings needs by choosing:

    The Sum Assured which represents the amount of life insurance cover to Age 100

    The GSB Term which represents the accumulation period of your policy. During this

    period, your premiums are payable every year and at the end of this period, the Guaranteed

    Survival Benefit shall be paid to you

    In the event the life insured dies during the GSB Term, we shall pay to the nominee

    The Sum Assured plus Monthly Additions accrued to date

    In the event the life insured survives to the end of the GSB Term, we shall pay to you

    The Guaranteed Survival Benefit plus Monthly Additions accrued to date;plus

    If the life insured subsequently dies, the Sum Assured shall be paid to the nominee; or

    If the life insured survives to Age 100, then the Sum Assured shall be paid to you

    The premium is payable during the GSB Term only. If you discontinue paying premiums afterhaving paid for at least three full years, your policy will not lapse but continue on a Reduced

    Paid-Up basis.

    Entry Age (age last birthday) 1 to 65 years

    Policy Term Whole Life to Age 100

    Minimum Sum Assured Rs. 100,000

    GSB Term 5 to 35 years

    Minimum GSB Term Attained Age at GSB Term is 18 or more

    Maximum GSB Term Attained Age at GSB Term is 75 or less

    Premium Paying Term Regular Pay during the GSB Term

    Your premium and your policy benefits will depend on the amount of the Sum Assured you

    select. For easy reference, your Sum Assured is banded as follows:

    Sum Assured Band Band 1 Band 2 Band 3 Band 4

    Sum Assured (Rs.) 100,000 to 199,999 200,000 to 399,999 400,000 to 799,999 800,000 +

    Whole Life Guaranteed Survival

    Benefit

    Monthly Additions

    Eligibility Criterion

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    YOUR GUARANTEED BENEFITS

    Guaranteed Death Benefit

    Guaranteed Survival Benefit

    Guaranteed Maturity Benefit

    In the event the life insured dies during the policy term, we shall pay the Sum Assured to the

    nominee as the Death Benefit. The policy shall be terminated once the Death Benefit is paid.

    In the event the life insured survives to the end of the GSB Term, we shall pay to you as a

    Survival Benefit, the Guaranteed Survival Benefit, as shown below. The policy continues even

    after the Survival Benefit is paid.

    The Guaranteed Survival Benefit (per 1000 of Sum Assured) is:

    Sum Assured Band Sum Assured BandGSB GSBTerm TermBand 1 Band 2 Band 3 Band 4 Band 1 Band 2 Band 3 Band 4

    5 1000 1042 1063 1074

    6 1000 1046 1069 1081 21 1000 1220 1331 1386

    7 1000 1051 1076 1089 22 1000 1236 1354 1414

    8 1000 1056 1084 1099 23 1000 1253 1380 1444

    9 1000 1062 1094 1110 24 1000 1272 1409 1477

    10 1000 1070 1105 1122 25 1000 1293 1440 1513

    11 1000 1078 1118 1137 26 1000 1316 1475 1554

    12 1000 1088 1132 1155 27 1000 1342 1513 1599

    13 1000 1100 1150 1175 28 1000 1371 1556 1649

    14 1000 1113 1170 1198 29 1000 1403 1604 1705

    15 1000 1129 1194 1226 30 1000 1438 1657 1767

    16 1000 1141 1212 1247 31 1000 1478 1717 1837

    17 1000 1155 1232 1271 32 1000 1522 1784 1915

    18 1000 1169 1254 1296 33 1000 1573 1860 2003

    19 1000 1185 1277 1323 34 1000 1630 1945 2102

    20 1000 1202 1303 1353 35 1000 1694 2041 2214

    In the event the life insured survives to the end of the policy term, we shall pay to you the

    Sum Assured as the Guaranteed Maturity Benefit. The policy shall be terminated once the

    Maturity Benefit is paid.

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    Reduced Paid-Up Benefits

    Enhancement to Monthly Additions

    Under Reduced Paid-Up, all your Guaranteed Benefits shall be reduced in proportion to the

    premiums actually paid to the total premiums payable during the GSB Term.

    For example using a GSB Term of 25 years, if you discontinue premiums after 5 full years,

    then the Guaranteed Benefits shall be reduced to 5/25 or 20% of their original values.

    During the GSB Term and while due premiums have been paid in full, your guaranteed benefits

    will grow with Monthly Additions accrued at the end of each policy month. The total Monthly

    Additions accrued to date shall be payable at the end of the GSB Term or upon death of the

    life insured if sooner.

    At the beginning of each policy year, your policy will be assigned the latest Monthly Addition

    Rate declared by us. Once this Monthly Addition Rate is assigned to your policy at the

    beginning of its policy year, it shall be guaranteed for the next 12 months and used to calculate

    your Monthly Additions during the upcoming policy year. Depending on our expectations

    with regards to future economic conditions, we shall declare new Monthly Addition Rates on

    April 1st of every calendar year.

    The currently declared Monthly Addition Rates are as follows (annual rate per 1000 of

    Sum Assured):

    GSB Term 5 to 10 Years 11 to 15 Years 16 to 20 Years 21+ Years

    Currently Declared 39.0 39.0 41.4 45.0

    For GSB Terms beyond 21 years and if Monthly Additions have accrued for more than 21

    policy years, the accrued Monthly Additions payable as a Death Benefit or a Survival Benefitshall be enhanced by the following percentage:

    Sum Assured Band Band 1 Band 2 Band 3 Band 4

    For Each Policy Year2.50% 5.00% 6.25% 6.75%

    Exceeding 21

    For a GSB Term of 25 years, Sum Assured of 250,000 (Band 2) and assuming that the Monthly

    Addition Rate remains unchanged, the Monthly Additions accrued after 23 years and 3 months

    is 250,000 x 233/12 x 45.0 / 1000 = 261,563. This amount will be enhanced by 5% for each policy

    year exceeding 21 or by (24 21) x 5% = 15%. As a result, the total amount payable is 261,563

    x 115% = 300,797.

    MONTHLY ADDITIONS

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    Reduced Paid-Up Benefits

    Under Reduced Paid-Up, your accrued Monthly Additions to the date of premium

    discontinuance will not be reduced but there will be no further accrual. The accrued Monthly

    Additions to the date of premium discontinuance shall be paid at the end of the GSB Term or

    upon death of the life insured if sooner.

    In continuation of the previous example, if you discontinue premiums after 233/12 years, then

    Rs. 300,797 will be kept constant and paid at the end of the GSB Term or upon death of the

    life insured if sooner.

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    In the event the life insured dies during the GSB Term, we shall pay to the nominee

    Guaranteed Death Benefit; plus

    Monthly Additions accrued to date; plus

    Enhancement to Monthly Additions, if applicable

    In the event the life insured dies after the GSB Term, the nominee shall receive the Guaranteed

    Death Benefit.

    The policy shall be terminated once the Death Benefit is paid.

    In the event the life insured survives to the end of the GSB Term, we shall pay to you

    Guaranteed Survival Benefit; plus

    Monthly Additions accrued to date; plus

    Enhancement to Monthly Additions, if applicable

    The policy continues even after the Survival Benefit is paid.

    In the event the life insured survives to the end of the policy term, we shall pay to you the

    Guaranteed Maturity Benefit. The policy shall be terminated once the Maturity Benefit is paid.

    Furthermore, you can enhance your insurance coverage during the GSB Term by adding one

    or more of the following riders:

    BSLI Accidental Death and Disability Rider (UIN: 109C018V01)

    BSLI Critical Illness Rider (UIN: 109C019V01)

    BSLI Surgical Care Rider (UIN: 109C015V01)

    BSLI Hospital Care Rider (UIN: 109C016V01)

    BSLI Waiver of Premium Rider (UIN: 109C017V01)

    Please refer to detailed brochures on riders, consult your financial advisor or visit our website

    for further details.

    YOUR TOTAL BENEFITS

    Death Benefit

    Survival Benefit

    Maturity Benefit

    Additional Insurance Benefits

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    Some benefits are guaranteed and some benefits are variable with returns based on the future

    performance of your company (BSLI). If your policy offers guaranteed returns then these

    will be clearly marked "guaranteed" in the illustration table on this page. If your policy offers

    variable returns then the illustrations on this page will show two different rates of assumed

    future investment returns. These assumed rates of return are not guaranteed and they are not

    the upper or lower limits of what you might get back as the value of your policy is dependent

    on a number of factors including future investment performance. In the illustration below, the

    Sum Assured and Guaranteed Survival Benefit are fully guaranteed. The variable Monthly

    Additions in the illustration below are not guaranteed and determined using assumed future

    investment returns of 6% and 10% as set by the Life Insurance Council.

    Entry Age : 35 years GSB Term : 25 years

    Gender : Male Payment Mode : Yearly

    Sum Assured : Rs. 250,000 Annual Premium : Rs. 10,563

    Variable Monthly Additions Death / Survival BenefitPolicy Premiums Guaranteed

    Year End Paid to Date SA / GSB at 6% p.a. at 10% p.a. at 6% p.a. at 10% p.a.

    1 10,563 250,000 3,750 18,000 253,750 268,000

    2 21,126 250,000 7,500 36,000 257,500 286,000

    3 31,689 250,000 11,250 54,000 261,250 304,000

    4 42,252 250,000 15,000 72,000 265,000 322,000

    5 52,815 250,000 18,750 90,000 268,750 340,000

    6 63,378 250,000 22,500 108,000 272,500 358,000

    7 73,941 250,000 26,250 126,000 276,250 376,000

    8 84,504 250,000 30,000 144,000 280,000 394,000

    9 95,067 250,000 33,750 162,000 283,750 412,000

    10 105,630 250,000 37,500 180,000 287,500 430,000

    15 158,445 250,000 56,250 270,000 306,250 520,000

    20 211,260 250,000 75,000 360,000 325,000 610,000

    25 264,075 323,250 112,500 540,000 435,750 863,250

    26 to 65 264,075 250,000 250,000 250,000

    Service Tax and Education Cess and any other applicable taxes will be added to your premium and levied

    as per extant tax laws.

    Please visit our website or ask your financial advisor for the benefit illustration for your policy.

    YOUR BENEFIT ILLUSTRATION

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    Please ask your financial advisor or visit our website to determine the premium rate applicable

    for your policy.

    You may choose to pay your premium yearly, half-yearly, quarterly or monthly, as per your

    convenience. For yearly and half-year payments, we give a premium rebate of 3.0% and

    1.5% respectively.

    For higher Sum Assured, we also offer a premium rebate as follows:

    Sum Assured Band Band 1 Band 2 Band 3 Band 4

    Premium rebate pernil 1.00 1.50 1.75

    1000 SA

    Your policy will acquire a surrender value after the completion of three policy years with all due

    premiums paid for at least 3 years. The Guaranteed Surrender Value is 30% of premiums paid

    excluding the first year's premium. Any premiums paid towards underwriting extras and/orriders are also excluded. Your policy will be eligible for a Special Surrender Value once it has

    completed 5 policy years. Please ask your financial advisor for an illustration of the Special

    Surrender Values applicable to your policy.

    You may take a loan against your policy once it has acquired a surrender value. The minimum

    loan amount is Rs. 5,000 and the maximum is 90% of your surrender value. We shall charge

    interest on the outstanding loan balance at a rate declared by us from time to time based onthen prevailing market conditions. Any outstanding loan balance will be recovered by us from

    policy proceeds due for payment and will be deducted before any benefit is paid under the

    policy. Should the outstanding policy loan balance equal or exceed the surrender value of your

    policy at any time, then the policy shall be terminated without value. Note that prior to this

    happening, we shall give you an opportunity to repay all or part of your outstanding loan

    balance in order for your policy to continue uninterrupted. We shall notify you when your

    outstanding loan balance is 95% or more of your surrender value.

    YOUR OPTIONS

    Paying Premiums

    Sum Assured Rebate

    Surrendering your Policy

    Taking a Policy Loan

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    You will have the right to return your policy to us within 15 days from the date of receipt of the

    policy, in case you are not satisfied with the terms & conditions of your policy. We will refund allpremiums paid till date once we receive your written notice of cancellation (along with reasons

    thereof) together with the original policy documents. Depending on our then current

    administration rules, we may reduce the amount of the refund by expenditures incurred by us in

    issuing your policy and as permitted by the IRDA and in accordance to IRDA (Protection of

    Policyholders Interest) Regulations, 2002.

    If you are unable to pay your premium by the due date, you will be given a grace period of 30days and during this grace period all coverage under your policy will continue. If you do not pay

    your premium within the grace period, the following will be applicable:

    a) In case you have not paid premiums for three full years, then all benefits under your policy

    will cease immediately and your policy shall be terminated without value.

    b) In case you have paid premiums for at least three full years, then your policy will be

    continued on a Reduced Paid-Up basis.

    You can reinstate your policy for its full coverage within two years from the due date of the

    first unpaid premium by paying all outstanding premiums together with interest as declared

    by us from time to time and by providing evidence of insurability satisfactory to us. Upon

    reinstatement, your Sum Assured, Guaranteed Survival Benefit and accrued Monthly

    Additions to date of reinstatement shall be restored to their full value.

    As per extant tax laws, this plan offers tax benefits under Section 80C, 80D and Section10 (10D) of the Income Tax Act, 1961.

    Under Section 80C, premiums up to Rs. 1,00,000 are allowed as a deduction from your

    taxable income each year

    Under Section 80D premium paid for riders (Critical illness, Surgical Care and Hospital

    Care) upto Rs. 15,000 are allowed as a deduction from your taxable income each year

    Under Section 10 (10D), the benefits you receive from this plan are exempt from tax,

    subject to mentioned exclusions

    TERMS & CONDITIONS

    Free-Look Period

    Grace Period & Reinstatement

    Tax Benefits

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    Exclusions

    Nomination and Assignment

    Prohibition of Rebates - Section 41 of the Insurance Act, 1938

    Non-Disclosure - Section 45 of the Insurance Act, 1938

    We will only refund the premiums paid to date (excluding any premiums paid towards riders)

    in the event the life insured dies by suicide, whether medically sane or insane, within one year

    after the issue date or the reinstatement date of the policy.

    In case you the policyholder is also the life insured, you need to nominate a person who shall

    be entitled to the death benefit in case of death. This nomination shall be in accordance

    with Section 39 of the Insurance Act, 1938. You also have the right to assign your policy in

    accordance with Section 38 of the Insurance Act, 1938.

    No person shall allow or offer to allow, either directly or indirectly, as an inducement to any

    person to take or renew or continue an insurance in respect of any kind of risk relating to livesor property in India, any rebate of the whole or part of the commission payable or any rebate

    of the premium shown on the policy, nor shall any person taking out or renewing or continuing

    a policy accept any rebate, except such rebate as may be allowed in accordance with the

    published prospectuses or tables of the insurer.

    Any person making default in complying with the provisions of this section shall be punishable

    with a fine which may extend to five hundred rupees.

    No policy of life insurance effected after the coming into force of this act shall, after the expiry of

    two years from the date on which it was effected be called in question by an insurer on the

    ground that statement made in the proposal or in any report of a medical officer, or referee, or

    friend of the life insured, or in any other document leading to the issue of the policy, was

    inaccurate or false, unless the insurer shows that such statement was on a material matter or

    suppressed facts which it was material to disclose and that it was fraudulently made by the

    policyholder and that the policyholder knew at the time of making it that the statement wasfalse or that it suppressed facts which it was material to disclose.

    Provided that nothing in this section shall prevent the insurer from calling for proof of age at any

    time if he is entitled to do so, and no policy shall be deemed to be called in question merely

    because the terms of the policy are adjusted on subsequent proof that the age of the life

    insured was incorrectly stated in the application.

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    Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla

    Group, a well known Indian conglomerate and Sun Life Financial Inc, one of the leading

    international financial services organizations from Canada. With an experience of over a

    decade, BSLI has contributed to the growth and development of the Indian life insurance

    industry and currently is one of the leading life insurance companies in the country. Enjoying

    trust of over 2 Million customers, BSLI is known for innovations. BSLI offers a complete

    range of products comprising of protection solutions, children's future solutions, wealth with

    protection, health and wellness as well as retirement solutions and has an extensive

    distribution reach over 500 cities through its network of over 600 branches, over 1,53,000empanelled advisors and over 243 partnerships with Corporate Agents and Banks. The AUM

    of Birla Sun Life Insurance is close to Rs.18800 crs and it has a robust capital base of over

    Rs. 2450 crs as on October 31, 2010. For more information, please visit www.birlasunlife.com

    The Aditya Birla Financial Services Group (ABFSG) has a significant presence across various

    verticals, including life insurance, insurance broking, mutual funds, private equity, security

    based lending, factoring, insurance advisory services, wealth management, retail broking anddistribution of third party products.

    The ABFSG is committed to being a leader and role model in a broad based and integrated

    financial services business. Its 7 lines of businesses, with over 5.6 million customers manages

    assets worth USD 18 billion approximately and prides itself for having a talent pool of over

    16,000 committed employees. ABFSG has its wings spread across more than 500 cities in

    India through 1600 branches and over 200,000 channel partners. This allows ABFSG to offer

    its customers virtually anything other than a savings or current account. With revenue of over1.25 bn US$, (2009-2010) ABFSG is a significant non bank player.

    ABFSG is a part of Aditya Birla Nuvo Ltd (ABNL), a USD 3 billion conglomerate having

    leadership position across its manufacturing as well as services sector businesses. ABNL is

    a part of the Aditya Birla Group, a USD 29 billion Indian business house operating in 26

    countries across the globe.

    Sun Life Financial is a leading international financial services organization providing a diverse

    range of protection and wealth accumulation products and services to individuals and

    corporate customers.

    BIRLA SUN LIFE INSURANCE A COMING TOGETHER OF VALUES

    About Birla Sun Life Insurance

    About Aditya Birla Financial Services Group (ABFSG)

    About Sun Life Financial

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    Chartered in 1865, Sun Life Financial and its partners today have operations in key markets

    worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, thePhilippines, Japan, Indonesia, India, China and Bermuda. As of June 30, 2010, the Sun Life

    Financial group of companies had total assets under management of $434 billion. For more

    information, please visit www.sunlife.com

    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE)

    stock exchanges under the ticker symbol SLF.

    This policy is underwritten by Birla Sun Life Insurance Company Limited (BSLI). This is a non-

    participating traditional insurance plan. All terms & conditions are guaranteed throughout the

    policy term, except for the Monthly Addition Rate which will vary from policy year to policy year

    depending on prevailing economic conditions. BSLI reserves the right to recover levies such

    as the Service Tax and Education Cess levied by the authorities on insurance transactions.

    If there be any additional levies, they too will be recovered from you. This brochure contains

    only the salient features of the plan. For further details please refer to the policy contract.Tax benefits are subject to changes in the tax laws. Insurance is the subject matter of the

    solicitation. For more details and clarification call your BSLI Insurance Advisor or visit our

    website and see how we can help in making your dreams come true.

    RISK FACTORS AND DISCLAIMERS

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    Regd. Office: One Indiabulls Centre, Tower 1, 15th & 16th Floor, Jupiter Mill Compound, 841,

    Senapati Bapat Marg, Elphinstone Road, Mumbai 400013. Reg. No.109 Unique No.: 109N068V01

    ADV/12/10-11/4380 VER 1/DEC/2010

    Call Toll-free: 1-800-270-7000 www.birlasunlife.com SMS VISION to 56161


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