BISG WEBCAST -- Radio Frequency Identification

This BISG WEBCAST took placeThis BISG WEBCAST took placeTuesday, October 20, 2009 at 3:00 p.m. ET

To register for future BISG Webcasts, please visit:http://www bisg org/event-cat-6-webcasts phphttp://www.bisg.org/event cat 6 webcasts.php

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Brought to you in partnership with GS1 US

BISG WEBCASTwww.bisg.org

“Working to create a moreinformed empowered and efficientinformed, empowered and efficient

book industry supply chainfor both physical and digital products.”

www.bisg.org

2BISG WEBCASTwww.bisg.org

Jim Lichtenberg, President, Lightspeed, LLC

Starting in the early 1990s, as VP at the Association of American Publishers, Jim Lichtenberg has been consultingg y 99 g gand writing about the evolution of the Internet, information technology and digital tools. As President ofLightspeed, LLC, a management consulting practice in New York City, Jim provides strategic counsel to clients ingeneral business and book publishing including: The Conference Board, The Book Manufacturers Institute, Dell,Lightning Source, Houghton Mifflin, the American Library Association and the National Information StandardsOrganization. As a Board member of the Book Industry Study Group, he is leading an industry effort to assess the

t ti l f RFID t h l i th bli hi l h ipotential of RFID technology in the publishing value chain.

Michele Southall, Director of Community Development, GS1 US

As Director of Community Development, Michele Southall works with GS1 members to define best businessti f t d d b d l ti Mi h l h b t ff ith EPC l b l US i l t ith ipractices for standards based solutions. Michele has been on staff with EPCglobal US since late 2003, with prior

participation as Global Standards Director for GS1 US, where she was responsible for the development ofstandards for the Global Data Synchronization Network (GDSN).

P t i k J i k Di t f I d t D l t GS US / EPC l b l USPatrick Javick, Director of Industry Development, GS1 US / EPCglobal US

Patrick Javick is responsible for industry strategy, marketing, and business development in the Retail Sector. In his position he is tied to the on‐going RFID pilots and

implementations within the Apparel, Fashion and Footwear, Media & Entertainment, and Consumer Electronics Industries. Patrick is also a co facilitator for the RFID b d l l ll l d l h d

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based Electronic Article Surveillance, Tag Alteration and Apparel, Fashion and Footwear EPCglobal Standards subgroups within GS1 Standards Development.


The business case for RFID…

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Jim LichtenbergPresident

Lightspeed, LLCBISG WEBCASTwww.bisg.org

Digitization Print on demand Coordinated computerized used book marketPi Piracy

Napsterization Chunking Chunking Ebooks Digital booksg Re‐importation Digital printing


Since 2003, all our focus has been on the technology of RFID: BISG annual meeting, 2003 RFID Working Group American Library Association American Booksellers Association American Booksellers Association Frankfurt Book Fair BookExpo America


When we think about an electronic toll collection system, we don’t think “RFID…” E‐ZPass can process 250 to 300 percent more vehicles per lane EZ Pass saves you money through automatic discounts E‐ZPass helps to reduce congestion and reduce auto emissions E‐ZPass helps reduce fuel consumption E‐ZPass helps reduce fuel consumption


When we think about an electronic toll collection system, we don’t think “RFID…” E‐ZPass can process 250 to 300 percent more vehicles per lane EZ Pass saves you money through automatic discounts E‐ZPass helps to reduce congestion and reduce auto emissions E‐ZPass helps reduce fuel consumption E‐ZPass helps reduce fuel consumption

It’ t b t th t h lIt’s not about the technology,it’s about the business and consumer benefits.

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http://www.ezpassnj.com/static/info/discount.shtmlBISG WEBCASTwww.bisg.org

(even if ebooks explode it is still $30 billion

“Touches” in the life-cycle of a book...(even if ebooks explode, it is still $30 billion

in annual books sales)

… that are being dangerously compromised by legacy supply h i

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chain processes.

BISG WEBCASTwww.bisg.org © 2007 Jim Lichtenberg

• E‐Z returns• E‐Z reduced inventory costs• E‐Z book lifecycle management• E Z printing cost reduction• E‐Z printing cost reduction• E‐Z warehouse management• E‐Z restockingg• E‐Z re‐shelving• E‐Z having the book on the shelf when the customer is ready to buy

• E‐Z customer satisfaction

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• E‐Z increased bottom lineBISG WEBCASTwww.bisg.org

Transparency Comprehensive Real‐time Data Supply Chain cooperation

All leading to…


Transparency Comprehensive Real‐time Data Supply Chain cooperation

All leading to…

Lower cost and greater efficiencies.

The ability to know exactly where every bookThe ability to know exactly where every bookis in real time, all the time.


“A clear relationship exists between pressure to improve profitability and the application of RFID improve profitability and the application of RFID, resulting in improved competitive performance.

(Producers and) retailers set strategies and take actions primarily around maximizing visibility ‐‐ improving process management,

d fand increasing customer satisfaction.

The selection of RFID technology … plays a crucial role in the gy p yability to turn these strategies into profit.”

ABERDEEN RESEARCH

13BISG WEBCASTwww.bisg.org © 2007 Jim Lichtenberg

14BISG WEBCASTwww.bisg.org © 2007 Jim Lichtenberg

Business decisions are Business decisions are made here, at the company headquarters

…but there’s an awful lot of important action…… in the real world.

EPC and RFID t h l b itechnology can bring awareness of the physical world

FactoryDistribution

Center

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Warehouse Store

© 2008 GS1 USBISG WEBCASTwww.bisg.org

In a real cost /benefit analysis, questions to beasked are: what is the real, total cost of returns and pulping? how much money is tied up in books sitting in the warehouse? how much money is lost in unnecessary printing and how much money is lost in unnecessary printing and transportation? how many sales/dollars are lost because books aren’t available to a customer with a credit card in her hand?


Tags now cost a dime, ‘readers’ a couple of hundred dollars, and Gen 2 RFID is a proven , ptechnology.

So what’s stopping you?


Engaging with standards…

Michele SouthallDirector of Community Development

Patrick JavickDirector of Industry Development

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Director of Community DevelopmentGS1 US


Director of Industry DevelopmentGS1 US / EPCglobal US

is now …

19© 2008 GS1 USBISG WEBCASTwww.bisg.org

A standards basedA standards basedapproach to visibilityapproach to visibilityapproach to visibilityapproach to visibility


GS1 EPCglobal Standards are a GS1 EPCglobal Standards are a set of integrated industry-driven standards which have b d l d t t ’been developed to meet user’s requirements enabling the identification of objects, data capture and sharing of information among partners throughout the supply chainthroughout the supply chain.

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BISG WEBCASTwww.bisg.org © 2008 GS1 US

Business decisions are Business decisions are made here, at the company headquarters

…but there’s an awful lot of important action…… in the real world.

EPC and RFID t h l b itechnology can bring awareness of the physical world

FactoryDistribution

Center

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Warehouse Store


Or

Readermodule

Antenna TagHost


Higher Tracking

Automation

Increased Outcome

QualityTraceability

Control

ReduceCost

IncreasedVisibility

IncreaseSecurity Authentication

FulfillRequirements

Law

GenerateValue

New Service

N

Mandate

New Product Feature

CRM


The unique identification and exchange of data to your partners.




HeaderHeader

•Header– identifies the structure of the EPC


Filter ValueHeader Filter ValueHeader

• Filter Value an instruction for the Reader to select or “mask out” certain types of EPCs


– an instruction for the Reader to select or mask out certain types of EPCs


Filter Value Partition Header Filter Value ValueHeader



– an instruction for the Reader to select or mask out certain types of EPCs•Partition Value

– Reader instruction designating where the EPC Manager Number ends and the Item Reference begins.


Filter Value Partition Header

D fi d i T

Filter Value ValueHeader

Defined in Tag Data Standard






Filter Value Partition Header EPC Manager

D fi d i T

Filter Value ValueHeader gNumber

R i t d bDefined in Tag Data Standard



Registered by EPCglobal



•EPC Manager NumberEPC Manager Number – identifies entity responsible for maintaining the subsequent partitions of the EPC


Item Reference Serial NumberFilter Value Partition Header EPC Manager Reference Serial Number

A i d b EPC MD fi d i T

Filter Value ValueHeader gNumber

R i t d b Assigned by EPC Manager Number Owner

Defined in Tag Data Standard



Registered by EPCglobal



•EPC Manager Number

•Item Reference•The item reference is variable-length and is assigned by the EPC Manager Number Owner

•Serial Number

EPC Manager Number – identifies entity responsible for maintaining the subsequent partitions of the EPC

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– The serial number is defined as 12 digits, and is also assigned by the EPC Manager Number Owner.


Translating an ISBN to an EPC

ISBN example:

EPC Translation:ISBN example:

International Standard Book Number (ISBN)

EPC Translation: Pure Identity URI: urn:epc:id:sgtin:978817525.0766.999999999999 EPC (decimal representation)

4 8 H d f SGTIN

4 8 = Header for SGTIN 1 = Filter value for Retail Consumer Trade Item 3 = Partition value to identify length of EPC Manager Number

9 7 8 = EAN Company Prefix

Note: Partition value changes based on length of EPC Manager Number 9 7 8 8 1 7 5 2 5 = EPC Manager Number

0 7 6 6 = Indicator digit + Item reference 9 7 8 = EAN Company Prefix

8 1 = Registration Group (Group) 7 5 2 5 = Registrant (Publisher) 7 6 6 Publication (Title)

0 7 6 6 = Indicator digit + Item reference 9 9 9 9 9 9 9 9 9 9 9 9 = Serial # EPC tag URI: urn:epc:tag:sgtin-96:1.978817525.0766.999999999999

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7 6 6 = Publication (Title) 5 = Check Digit



Visibility is the ability to see and actVisibility is the ability to see and acton information.


Understanding the business processes that affect the “things” as they move through the supply chain

Providing the ability to answer a broad range of question what is the real, total cost of returns and pulping? how much money is tied up in books sitting in the how much money is tied up in books sitting in the warehouse? how much money is lost in unnecessary printing and transportation? how many sales/dollars are lost because books aren’t available to a customer with a credit card in her hand?

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available to a customer with a credit card in her hand?

BISG WEBCASTwww.bisg.org © 2008 GS1 US

Tracking “Where is my product now?”

Tracing “What is the history of where has my product has been?”

Pedigree “Who has handled or had ownership of this product?” Who has handled or had ownership of this product?

Recall Simple = initiate a notification to bring it backSimple initiate a notification to bring it back Smarter

1. Find locations of product2 Initiate the recall2. Initiate the recall3. Track the recall


To answer questions about Tracking, Tracing, and Pedigree you need VISIBILITY into supply chains

In order to have VISIBILITY, it is essential to have….


Data that records something h h d i h l ldthat happened in the real world.

Event data has four dimensions:What what physical objects were

Event Data----------------

sgtin:0400001.000001.2

What: what physical objects were involved (EPC or other identifier) When: when the event took place

2007-10-02 10:00:00

sgln:0400001.00300.0

(timestamp) Where: where the event took place (location identifier)

receiving

place (location identifier) Why: what business process step was being carried out



We’ll now take questions...


Jim Lichtenberg: [email protected] Patrick Javick: [email protected]: www.gs1.org

Michele Southall: [email protected] Angela Bole: [email protected]

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@g gWebsite: www.gs1.org

g g @ g gWebsite: www.bisg.org


Date post:	13-Sep-2014
Category:	Education
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BISG WEBCAST -- Radio Frequency Identification

Education