Date post: | 15-May-2015 |
Category: |
Business |
Upload: | agencyside |
View: | 322 times |
Download: | 0 times |
Digital Media Grows Up
Jay Feitlinger
Back in the Black: April 28 – 29, 2011
Image Source: Flickr dubaiboy
How we used to do it…
Image Source: mattaboutbusiness.com
where things are now…
Image Source: SpotShoppingGuide
Consumers AreMarketing To Consumers
Image Source: michellebentham.files.wordpress.com
• Blogs
• Social Media
• Word of Mouth
• Review Sites
Because everyonenow has a voice…
Image Source: freakingnews
But it still comes down to people…
Image Source: Reuters
Social networking #1 online activity...
…a year ago, it was Email!
Break it down by hour
Facebook Takes the Lead
#1 China 1.3 Billion#2 India 1.2 Billion#3 Facebook 600+ Million
Facebook as a country is 3rd largest.
Watch out India!
6.9 Billion
500, 600, 700 Million?
not just users but active users
My mom is even on “The Facebook”
If I tell my Facebook
friends about a brand its not because I like a brand but rather I like my friends
and want to share!
Image Source: SEOMoz.com
sharing on other sites too…
60,000+ blogs created PER DAY
Over 160,000,000 blogs today
140,000,000 Tweets per day
more than finding a job!
According to Yahoo! 92% of all business searches start looking online,
either at home or on their mobile phones
Google still owns the market
YouTube is now the
second largest search engine
Over 2,000,000,000 views PER DAY
Image Source: auto.howstuffworks.com
Stat Source: sites.google.com/a/pressatgoogle.com/youtube5year
Online TV Viewing onUpward Trajectory…
…Q4 ‘10 up 17% fromlast year with
323,000,000 hours
Mobile Video growsmore than 40%
5.3 Billion Mobile Subscribers
Image Source: digitaltrends.comStat Source: mobithinking.com
• Mobile subscribers grew by almost 690 million globally in 2010, to over 5.3 billion
• Predict by 2014 the number of global wireless subscribers will top 7 billion.
69% Use Mobile ForResearch While Shopping
Image Source: Fashion Retail
Worlds are colliding…
Image Source: Google Images
Connect Smart!
• Not every innovation is the right fit for a given company or brand
• Integrate your campaigns• Focus on message not
medium• Make your content
available where the customer is at