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BITCVideo Case on Structured Dialogic Design

Plus

Taxonomy of IT Consulting, IT Servicesand Outsourcing

Dr. Surinder Batra

sbatra@imt.edu

mailto:sbatra@imt.edumailto:sbatra@imt.edu

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Typical Consulting Framework

Approach the Client

Deliver Business Results

Collaborate to select the Solution

Design Solution Options

Understand the Clients Situation

Visualize Success

Negotiate the Relationship

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From:

Date: Fri, Oct 22, 2010 at 9:05 PM

Subject: video

To: batra.cimi@gmail.com

Cc: trflanagan@aol.com

Hi Surinder:

How are you doing? I just thought of our work together a few years ago and decided

to connect with you. Also my colleague Tom Flanagan expressed an interest to

connect with you about some international initiative.

I would like you, if you have 10 minutes to spare, to look at this video presentation of

the work we did with Israelis and Palestinians in Cyprus last summer and let me

know what you think of it:

http://www.youtube.com/watch?v=E7NSjhZno80

I am curious to know, since you have experienced the process, if this video makes it

more understandable.

Thanks,

aleco 3

mailto:CWAaleco@aol.commailto:batra.cimi@gmail.commailto:trflanagan@aol.comhttp://www.youtube.com/watch?v=E7NSjhZno80http://www.youtube.com/watch?v=E7NSjhZno80mailto:trflanagan@aol.commailto:batra.cimi@gmail.commailto:CWAaleco@aol.com

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Key Learning from the Video

Co-creation of Solutions with Shared Ownership

through Structured Dialogic Design

Three Co-laboratories

Vision Tree (Describes ought to be)

Wall of Obstacles (can be, provided

Action Agenda (will be, and how!)

Tear down the wall of obstacles and nurture the

vision tree 4

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Key Learning from the Video (contd.)

Triggering Questions

Cogniscope Software

Contextual Relationship

Deep Drivers

A Cycle

5

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What is Cogniscope?

6

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7

What is Cogniscope?

A set of methodologies

for understanding & structuring complex

problems in organizational and social

situations

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Basic Philosophy behind Cogniscope

No single stakeholder understands the

totality of a situation

It is important to gather the individual

knowledge of all stakeholders and

synthesize the same into group knowledge

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9

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10

B

A

Facilitates

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Taxonomy of IT Consulting and IT Services

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Taxonomy of IT Consulting & IT Services

(Source: NASSCOM/IDC)

Technology-related Products

& Services

IT Services BPOHardwarePackaged

Software

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Categorization of IT Services

IT Services

IT

outsourcing

Support &TrainingProject-based

Services

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Categorization of Support & Training

Support & Training

Hardware

deployment

& support

IT Education& Training

Software

deployment

& support

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Consulting vs. Outsourcing

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Key Distinctions of IT Consulting

Is in the nature of a project (and not simply

a contractual set of activities over a long

time frame as in outsourcing)

Requires direct face-to-face interface,

though not for the complete duration of the

project and entire set of activities

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Outsourcing vis--vis IT Consulting

Outsourcing

Global delivery model is

at the backbone of

outsourcing Time horizons of

outsourcing contracts

much longer (several

years) Governed by Service

Level Agreements

IT Consulting

Intimate consultant

client relationship,

facilitated by on-sitepresence of the

consultant

Relatively shorter time

horizons Governed by specified

contractual obligations