Date post: | 02-Jun-2015 |
Category: |
Technology |
Upload: | swboston2011 |
View: | 458 times |
Download: | 0 times |
BiteRightSatisfy your
appetite
Customization of your dining experience
Build repeat users
Decrease restaurant costs
Mine & sell consumer habits
BiteRight Enables Users
• Greatly increase order accuracy
• Personalize dining experience• Targeted discounts and offers
Target restaurants: 3-5% margins and high customer acquisition costs
BiteRight Helps Business
Target restaurants spend $260M on consulting to address this pain
• BiteRight certified Service - tablet, uploaded menu, certifying dishes
• Encourage customer loyalty
• Transparency of items• Provide instant feedback and consumer
trends
“We discovered my daughter turns out to have a gluten allergy and this would be very interesting for me as both a father and investor. Let’s talk again after the weekend”
- Paul , Venture Capitalist
Customer validation
“I think this is a great idea. Especially with all the allergies... I deal with these situations all the time at tables. I really think its a great idea, come talk to my general manager”
James Yutkins - Cheesecake Factory Manager
“I have various food allergies, so this would be very helpful to me. Please let me know when this is available.”
- HBS Econ Professor
BiteRight
MOBILE APPLICATION
TABLET APPLICATION
MOBILE APPLICATION
TABLET APPLICATION
15 GE Title or job number
04/12/2023
Filtered Menu Using BiteRight
Are you ready to take a bite?
Supporting slides
BiteRight Market Analysis
Our MarketCasual Dinning Restaurants - Top 10 Restaurants
Market Size: $23.581 BNMarket Problems:
Decrease of .2% of MarketHighly CompetitiveDifferentiation
Market Leverage for revenue:
Frequency of visitsCheck AverageParty SizeMenu updates every 6 months
Marketing/Advertising Costs: 3-6% of total sales
BiteRight Benefits Details
Costs BenefitsMonthly FeeTablet
Additional Revenue - Loyalty- Next Visit CouponAdditional Revenue - Loyalty- Repeat VisitsAdditional Revenue - TransparencyDifferentiation/Free Advertising Additional Revenue - Check size - Prompting for additional items
• Revenue: Monthly Fee for the service
• Service includes: Tablet, uploads of menu,
certification of allergies free foods
BiteRight Cost Benefit
Cheesecake Revenue
Sales 1,440,000,000.00
Market/Ad cost 64,800,000.000
Consulting Cost 16,200,000.000 Number Rest 147
Spend per Rest 110,204.08
Benefit 77,142.86 Tables 58.75Watresses 14.6875Extras 5
BiteRight Future/Upselling
• Wine/Beverage Pairings
• Salad/Side items
• Sales Specials
• Groupon item
Upselling Future
• Fine dining market
• Reservations from app
• Dinner selections
• Languages