Copyright © 2014 NTT DATA Corporation

Katja Friedrich, Thomas Stöcker, Oliver Koeth NTT DATA Deutschland

Does the Internet of Things make or break your business model? How today‘s „Generation Kickstarter“ shapes tomorrow‘s customer relation

www.nttdata.com/de

Learn About NTT DATA

Workshop Design

Do some work

Win the Arduino

Do some work Work in three breakout groups to transform context and inspiration into a solution of your own

Present Present your group’s idea in a

stunning 90 sec business slam presentation

Be inspired See what can be done with modern

software and hardware architectures for “a hand full of bucks”

Get context

Get context Benefits from NTT DATA’s multi-billion research budget and learn about the world of tomorrow

Be inspired

Welcome & Learn about NTT DATA

Present

Get Context

The Foresight Report

The NTT DATA Foresight Report - Information Society Trends

Technology Foresight aims to map out the impact that technology will have on society and business in the coming years and outline expected business innovation.

Technology Foresight aims to map out the impact that technology will have on society and business in the coming years and outline expected business innovation.

Focus

Things… Everything is a target for sensing

© 2014 NTT DATA Corporation 19

Real-World Sensing and Analysis

People Things Society Environment

Sensing targets

The spread of sensors will lead to a sophisticated real-world understanding and prediction.

Everything is a target of sensing

Disruptive …

Can Tho BridgeMonitoring System

…  

©2014 - NTT DOCOMO, INC. All Rights Reserved. CONFIDENTIAL 17

NTT DOCOMO Confidential ©2014 NTT DOCOMO, INC. All Rights Reserved.

Service Components

Smartphone App Back end server

Pet Fit Base Station Wireless Network(MNO)

Pet Fit Tag + SIM

Pet Fit service components in Japan. This service is provided through our M2M platform.

M2M platform Pet Fit Service

“Tsunagari-Hotto Support” (always connected) Service

©2014 - NTT DOCOMO, INC. All Rights Reserved. CONFIDENTIAL 29

NTT DOCOMO Confidential ©2014 NTT DOCOMO, INC. All Rights Reserved.

Connected members

Ex1.) My grandmother

walked a lot today.

Ex.4) What happened? His

handset doesn’t remain battery life.

Ex3.) Her handset was opened and

closed. She is cheerful.

App users

Ex2.) My grandfather is

taking a picture. Let’s call him.

mail message mail message

mail message mail message

(Service Image)Tsunagari-Hotto Support

Use a handsets as usual! Relieve to send using status!

Communication tool among family members!

Subscription is free of charge!

©2014 - NTT DOCOMO, INC. All Rights Reserved. CONFIDENTIAL 26

NTT DOCOMO Confidential ©2014 NTT DOCOMO, INC. All Rights Reserved. Ref) Device Spec

Pet Fit Tag 01 Pet Fit Station 01

Size 32x50x17.3mm 76x76x45

Weight (g) 29g 92g

Service for ; - Dog, older than 7 months old - body weight of the dog : more than 1kg －

3G W-CDMA（800MHz／2GHz） －

Connection Bluetooth Low Energy Bluetooth Low Energy

Battery Lithium-ion polymer battery （400mAh） －

Battery Charge Unique Port Micro USB

Waterproof IPX4 －

Today’s leaders are digital businesses …

Today’s leaders are digital businesses

Wi-Fi

Mobile payments

Mobile apps

Context awareness

Big-Data analytics

!  Jim Smith, Male !  Birth date: 09.27.1975

!  Tall Soy Latte, Mon-Fri !  Tea + Mocha Frappuccino, Saturday

!  Mon-Fri: 150 3rd St., San Francisco !  Sat-Sun: 1050 University Ave, Palo Alto

!  Music Downloads: Jazz, R&B !  Game Downloads: Word Puzzles

!  Coupon: Venti Soy Latte for price of a grande !  Coupon: Buy one get one free, Sundays

© Copyright 2014 - NTT Innovation Institute Inc.

Their Design Principles: THINK SMARTER – ACT FASTER – FLEX YOUR BUSINESS

Be  willing  to  change  

Encourage experimentation

Accept failure as a route to great ideas

Give people time to think

Foster creativity and playfulness

Embrace cross-domain interaction

IT leaders are responding by rapidly evolving the model they use to manage the “Business of IT”

IT leaders are responding by rapidly evolving the model they use to manage the “Business of IT”

5

Relationship Management Specifications Solutions

Development Service Support

Staffing and Supplier Management

IT Financial Management

Security and Risk Management

Enterprise Architecture

Cor

e A

ctiv

ities

S

uppo

rt A

ctiv

ities

Va

lue

Add

ed

Act

iviti

es IT Portfolio Management

IT Support – Facilities etc.

Act Faster ■  Experimentation – Start Fast, Fail Early ■  Loosely coupled and faster integration ■  Lower costs of entry

Think Smarter ■  Turn data into insights and action ■  Use Design Thinking to redefine

interactions ■  Incubate internal disrupters

Flex your Business ■  Delivery model that is driven by Consumption ■  Operations that are built to scale up or down

with demand ■  Continuous Improvement

IT Value Chain

+ New

ITaaS aims to optimize the Business’s consumption of IT Solutions and Services

© Copyright 2014 - NTT Innovation Institute Inc.

focused on streamlining and simplifying the core activities in the IT Value Chain for a hybrid environment . . .

At NTTi3 our R&D is focused on streamlining and simplifying the core activities in the IT Value Chain for a hybrid cloud environment . . .

9

Iterative Planning Plan the transformation of your organization and applications to take advantage of cloud and mobile, develop an enterprise architecture, understand workload characteristics and execute a few rapid prototypes

Architect Develop reference architectures for using SaaS and custom applications for the cloud that include standards for usability, data, security, integration and systems management. Develop applications roadmap

Continuous Delivery & Integration Rapidly develop and integrate Cloud and Mobile applications using Agile Methods, Continuous Delivery, Continuous Integration and DevOps to deliver Quality @ Speed

Manage & Operate Deliver service levels and application upgrades in an environment a hybrid environment and integrate with other SaaS services that support other activities in the IT Value Chain (ServiceNow etc.)

Are you ready? Understand what IT-as-a-Service means to you, explore opportunities, mitigate risk and understand how to capture value from these opportunities

Migrate Retrofit/rewrite applications for the Cloud and test and deploy applications across private, public and hybrid Clouds. Run Application and Infrastructure Performance tests for Cloud Workloads

© Copyright 2014 - NTT Innovation Institute Inc.

BE Inspired

Case Study: PET-COMMERCE.COM The Business Model

Imagine a classic e-commerce business for pet supplies….

Case Study: PET-COMMERCE.COM MEET the Team

Drive traffic to the site, increase cross- and up-sell, retain customers, reinitiate

inactive customers

Katja Marketing Manager

Identify means to increase differentiation from similar

competitors, find new products and services for

market expansion

Thomas Business Consultant

Keep up with the pace of business, deliver a fast and

highly reliable internet service

Oliver Software Engineer

Case Study: PET-COMMERCE.COM Idea in BRIEF

E-Commerce focusses on marketing and sales

activities

The 180° Customer View

Case Study: PET-COMMERCE.COM Idea in BRIEF

The 180° Customer View 360°  The IoT allows to establish digital / physical mesh-ups which focus on

the usage segment of the customer lifecycle and provide lock-in

Case Study: PET-COMMERCE.COM The Solution

Service Consumer ticketing

system to support the gadget.

Sales A link from the portal and

the community to products and offers.

A Portal A consumer portal to manage and visualise the

data from the gadget. The portal is also the hub for sales, service and the community.

A Community A cloud-based consumer community

to allow consumers to share their experience with the gadget and their

pets.

A Gadget A connectable device to monitor the

activity and well-being of the pet.

Design Options for IoT Solutions

Business Backend

Device Cloud

Sensor GatewaySensor Network

App

Connectable Device

Connected Device

The Pet Health Gadget Prototyp

Gadget PrototypSourcecode

Arduino Firmware Sourcecode & Frontend

DriverCRM System

based on Salesforce.com

Design Options for IoT Solutions

Salesforce Sales / Service Cloud

Python Driver

Arduino

8h 4h 4h

Prototyping Effort

Case Study: PET-COMMERCE.COM MEET the Team AGAIN

Established a long lasting connection to her customers

and learns more about her customer every day.

Katja Marketing Manager

Has strengthened the competitive position of his

client.

Thomas Business Consultant

Has evolved from an internal service provider (and

potential outsourcing target) to a core product

development partner.

Oliver Software Engineer

DO SOME WORK

Innovation is the set of capabilities that allows the continuous realization of a desired future by transforming what is possible into what is valuable for many

Imagine...

exercise These consumers are empowered by the cloud and crowd

© Copyright 2014 - NTT Innovation Institute Inc.

Reimagine healthcare

Genomics

Patient empowerment

Primary care alternatives

Wearables/implants/ingestibles

Social aging

Reimagine healthcare

© Copyright 2014 - NTT Innovation Institute Inc.

Reimagine Financial Services

Property

Automobiles

Currency

Mutual funds and retirement plans

Banking and lending

Self driving cars

Asset-light lifestyle

Crowd funding

Micro financing

Electronic currency

They re-imagine financial services

© Copyright 2014 - NTT Innovation Institute Inc.

PRESENT in 90 SEC

Imagine...

Choose CRAFTSMANSHIP over standardization

© Copyright 2014 - NTT Innovation Institute Inc.

The Results of our 15 Minutes Brainstorming

Predictive Maintanance

Der Endverbraucher im Versorgungsprozess

WIN THE ARDUINO