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Meet The Team
• Search Engine Optimization• Custom Website Designs That Convert More Visitors Into
Customers• Optimized Website Content Creation, Pages, Blogs, White
Papers• Website A-B Split Testing & Marketing Automation• Newsletter Design & Management• Social Media Strategy & Implementation
What We Do
How Do You Get More Website Leads?
1. Get more website visitors from the right people2. Remove any bottlenecks in your marketing funnel3. If they do not buy today make sure they remember you
It’s as easy as 1-2-3
Sources Of More Website Traffic
SEO Social Media Blogs
Email Signatures
Online Directories
Seminars
PPC Press Releases Blog Comments
Advertising Direct Mail Newsletters
Bad Web Design Is A Barrier To Sales
•Do they know what you do in 3-5 seconds? •Contact info easy to find – usually top right•Divide into market segments• Fast hosting, mobile friendly, easy to navigate•Calls to action to take next steps
Who Is Your Target Audience?
•Not always the CEO or President•What are they interested in?•Where do they hang out?•What can they use to make their job easier?
Think Like Your Customer
•Go through your website with an open mind• Is the information clear and scannable?• Is it easy to find the important information?•Does it steer you to a specific next step?
Website Forms
•Give something valuable away•Whitepaper downloads• Spreadsheet calculators or tools• Access to videos• Free trials• Expert analysis or testing
Form Requirements
• Should be less than 4 questions•Name, email are the only important ones• Additional question you will loose 25% •Upon submit go to thank you page• Leads are collected in some system
Good Landing Page Examples
• http://blog.hubspot.com/marketing/landing-page-examples-list • http://thelandingpagecourse.com/landing-page-elements-blueprint/
Drip Email Marketing
Divide & Conquer
• Split your list and market to them separately • Each segment should have a different goal• Segment ideas:• Products they are interested in•Where they are in the buying cycle• Job title or demographics
Newsletter Programs
•MailChimp•Constant Contact• Emma• iContact
Website Analytics
•Google Analytics – not real time but good overviews• Statcounter – real time and identifies companies visiting your website•Clicky – real time with goals and alerts
Turn Those Leads Into Sales
SharpSpring Marketing Automation
Any Questions?
Free Monthly Educational Seminars
http://designandpromote.eventbrite.com/
Design & Promotewww.DesignAndPromote.com [email protected]
1952 McDowell Rd Suite 100 Naperville IL 60563
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