30
VISION
CORE GOAL OF BITOM
Focus on the remarkable performance of Marketing Communications
TeamworkTeamwork
ProfessionalProfessional
Service Philosophy
OpenOpen Inside
Personal
Organization
Remarkable Performance
& Project Success
Remarkable Performance
& Project Success
Customer Benefits
BISUNESS AREA
Service Area
Confidential 6
ORG. & HR
Total -Regular 25 persons-Temp 8 persons ~
7
Org . chart
INFRASTRUCTURE
Bitom DBM Infrastructure
Data Cleaning System
Contact Center
Work Process
e-Mail Sending (Mass Mailing System)
Bitom MMS (Mass Mailing Server) Reports
THE ULTIMATE MARCOM SERVICESBitom Reference : Main Client Service
Main Project History
A. Convention, Exhibition, Seminar, Launch – Exchange 2003, SBS 2003, Windows Svr. 64Bit, Media Center PC 2005,
SQL2005/VS2005/BTS2006 Launch
– Windows Svr. Readership Training & Seminar for Various Product
– SBS2003 & Microsoft Partner, Channel Sales Training etc.
B. Relationship Marketing – TechNet Membership Program / EA Customer Relationship Site
– OneNote Site / Security for PC Portal / myMSDN site
– Windows Mobile Phone Use Essay Promotion & Useful Scenario Showcase & Fellowship Travel (USA) for Customer
– Just say it! for System Builder Care program
• Official DBM & Direct Marketing Vendor (2004. 01 ~ 2006.06)
• Marketing Communication Preferred Vendor (2003.01 ~ 2006.06)
• Customer Interactive Center
C. Database Marketing – Official DBM Vendor
– Direct Marketing Agency
– Profile & Developing , Cleansing of DB
D. Various Marketing Activity– Sales Promotion & Sales Material
– e Newsletter for Customer
• Official DBM & Direct Marketing Vendor (2004. 01 ~ 2006.06)
• Marketing Communication Preferred Vendor (2003.01 ~ 2006.06)
• Customer Interactive Center
Main Project History
A. Onsite Tele Sales Center/Lead Qualification– Period : 2006. 4. ~ now (Retain Service)– Lead Qualification Call – Prospect Account Management– Inbound Call Center
B. CRM/DBM System Developing and Maintenance– Local Integrated Marketing System Developing– DB Management
C. Direct Marketing – Product related Inbound Call Center management– DM/eDM/Fax Marketing
• DBM Vendor (2003. 11 ~ now)
• CRM System Developing
• Tele Sales Center
• Direct Marketing
Main Project History
A. Lead Call Profile & Database Management – After Upper Medium enterprises DB iintegration & building,
including Industry, etc, Target analysis planning campaign, by Tele Marketer to search Right Person Developing & Sales Lead Qualification, find Lead by Telesales re-qualification, AM & Partner Follow up
– Management of 1,6Million database
B. Seminar / Promotion registration Center– Seminar/Promotion invitation, remind, thanks call/mail sending
agency– Registration Center Management
C. Customer Interactive Center Management – Product related Inbound Call Center management
• DBM Vendor (2003. 11 ~2007.12)• Data Management• Sales Lead Qualification• Customer Interactive Center• Direct Marketing
Main Project History
A. DBM and Maintenance– Local Integrated Marketing System Developing– Prospect Account Management– DB Management
B. Direct Marketing– Profile & Developing , Cleansing of DB – DM/eDM Marketing– Lead Qualification Call
C. Relationship Marketing – Opt-in Campaign – ZDNet web Promotion– Sales kit for Key Customer
• DBM Vendor (2006. 01 ~ now)
• Tele Sales Center
• Direct Marketing
Main Project History
A . Partner Relationship Marketing
– Get the Point Program for Intel Sails Partner with OK Cashbag
Point (2004. 08 ~)
– Catch Your Cashbag Program for Intel Sails Partner & Consumer
with OK Cashbag Point (2005. 02 ~ Now)
– icafe Channel Promotion (2005. 05 ~ Now)
B. Online Promotion
– Intel Mother Board Online AD (2005.09 ~ 2006.02))
– Online Promotion with OK Cashbag Point Promotion (2006.03 ~
Now)
• Intel Channel & icafe Care Program
• Get the Point Program (2004. 08 ~ 2005.12)
• Catch Your Cashbag Program (2005. 02 ~ 2006. 12)
• Intel Event Vendor (2007. 08 ~ Now)
• Mainboard Online Promotion (2005.09 ~ Now)
Main Project History
HISTORY
2002• 00
– Established Bitom Inc : as the Solution and Design Subsidiary of Wits Associates
• 12– Established bitom corp. Present CEO Oliver Park– Set up Event Part – Direct Marketing
• Dell > Direct Marketing Service Retainer (~ 2007.12)• Documentum >DBM Retain service (~2004. 12)• Genesys > DBM Retain service (~2004. 6)
– Event• MS > TechNet Event Retainer (~2005. 10 )
– Interactive• MS > TechNet Web Retainer ( ~ 2005. 10)
2003– Event
• HP > eKorea Solution Seminar (~2003, 06)• MS > Exchange 2003 Launch Event & Online Promotion
– Interactive• Adobe > Acrobat Community Site Develop & Operation (~2006. 03)• Adobe > Acrobat Sales Promotion (~2003, 06)• Adobe > Acrobat Saturday Seminar (~2004, 12)
– Direct Marketing• SAP > SAP Relationship Marketing Vendor (DBM, Telesales)
2004– Interactive
• Cisco > Cisco Systems Web casting Vendor (~2006. 6.) • MS > Windows Small Business Server Yearly Marketing Project (~2005. 12.)
– Direct Marketing • MS > Microsoft DBM Vendor ( ~ 2006. 6.) • MS > SMI (Security Mobilization Initiative) Customer Profile of Microsoft (~2004. 8.)
– Relationship Marketing • Intel > Intel GID Partner Relationship Program (~2005. 12.)
– Event• MS > Media Center 2005 Launch - Press Conference, Printing, Web
– Product• MS > Windows SBS2003 Multimedia Production • HP > HP Ipaq Swing Phone Flash Website Develope
2005– Direct Marketing
• Symantec > Symantec DBM Vendor (~2008. Present )
– Relationship • Intel > Icafe Partner Relationship Program (~2006. 12)
– Interactive • MS > OneNote Community Site / www.onenote.co.kr (~2005. 6) • Zespri > Zespri international Online Marketing - Web Develop & Management
Bradn (~2005. 12) • Korea > S/W Use Campaign Site Develop (~2005. 8) • MS > PC Security Event site / www.pcsmile.co.kr (~2005. 12.) • MS > Developer community “MyMSDN” Develop (~2006. 4.)
www.microsoft.com/korea/msdn/mymsdn • IT Pro “TechNet Membership” Develop (~2006. 5.)
www.microsoft.com/korea/technet/mem
– Event • Korea Software Property-right Council> S/W Use Campaign Road show• MS > X64 Windows Launch • MS > “READY 2005 Campaign” (Web, Printing, Multimedia, Event) (~ 2006. 1)
– Production • Adobe > Adobe Acrobat CD-ROM Production
2006– Direct Marketing
• HP > MFP Market Research• HP > HP Direct Marketing Vendor• HP MFP Promotion (~2007. 5) • HP-MS Server Promotion (~2007. 7)• HP > HP MATSAE (~2007. 12) • SAP >Lead Generation & SMB Customer Center by TMR Team (~2008. Present)
– Interactive • HP > Multimedia Production for New Storage Product• Gmarket > Samsung -GMarket Star Promotion
– Relationship Marketing • Intel > Intel “Catch Your Cashbag” Campaign (2006. 02 ~12)
– Event • Ahnlab > AhnLab Security Fair 2006• Hannsoft > SEK 2007 Exhibition
– Production • Daelim Construction > Film Prodution for Remodeling
2007– Direct Marketing
• Cisco > Cisco Systems DBM Vendor (~2008. Present)• Cisco > SMB DB Cleaning Campaign • Redhat > Redhat DBM Management System Developing & DBM & Design Retain service
(~2008, Present) • BEA > DataBase consolidation & Developing / DBM Vendor (~2008. Present)• Rockwell > DBM System Developing & Management (~2008. Present)• Hitachi > Storage Market Research• Hitachi > Data Protection Campaign• Hitachi > Storage consolidation Campaign• Fuji Xerox Printers > DB Consolidation / Channel & Customer Website Developing (now) • Youngwoo Digital > Partner Relationship Research
– Event• EMC > EMC Day (On site retainer Seminar ~ 2008. Present )• Intel > Intel Event Vendor (~2008. Present )• 다음 > Adhow Launch • Vmware > VMware Virtualization Roadshow • RedHat > SEK/Linux World 2007 Red Hat Exhibition • Moazine> New Product Launch • Intel > Intel TEO 5th Ceremony Party
– Interactive• Dior > New Product Cyworld online Promotion (2007. 02~ Present )• Symantec > Ghost community Building & 운영 (2007. 07 ~Present )
2008– Direct Marketing
• Adidas Korea CRM Analysis Retain Vendor (2008.02 ~ Present) • Cisco > Sales Marketing Support Organize Program Vendor (2008.01 ~ Present) • Rockwell > DBM System Developing & Management (~2008. Present)• Fuji Xerox Printers > Channel Relationship Site Developing & Retain Maintenance
(~2008.Present) • Google > Marketing Vendor (2008. 01~ Present)
– Event• TIBCO > Tibco seminar for Next Generation Securities System • Fuji Xerox Printers > Channel Conference • NetApp > Techupdate • Google > Universal launch • Google > Google Makeshop 과 함께 하는 검색광고 세미나• VMware > Partner Training • KTFDS > Flexfinance IFRS Center opening seminar• Falconstor > Falconstor Solution day 2008
– Interactive• Fuji Xerox Printers > End User Site Renewal & Retain Maintenance (~2008.Present) • Adidas Korea > adiCLUB Case Study & Success Story Film Making
Client
Bit + Atom = bitomOnline + Offline = Integrated MARCOM
servicesSolution + Services = Focus on meaningful
Result of MARCOM ActivityInfra + Creative = Realize Creative works
Thank you
