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Why bizM3? We are much more We are much more
than an SMS than an SMS.company .company
We are a We are a-Multi Channel-Multi Channel
Mobile Solutions Mobile Solutions Company Company
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,o Who Is BizM3 and hat Is I t That We Do?
bizM3 is a pre-imminent, cross-integrated, multi-channeled, business solution company integratingmobile marketing strategies. We assist our clientsin capturing opt-in mobile phone numbers of their
customers and potential customers for thepurpose of marketing and targeting them with itsproprietary mobile marketing delivery system
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Three Convergences Impacting Growth of Mobile
Marketing
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Text Messaging.4 1 billion.4 1 billion text messages text messages are sent and received are sent and received
every day every day (in the US(in the US)alone )alone
This is 3 times as many as This is 3 times as many as in 2007in 2007
740 Billion text messages 740 Billion text messages sent in the first half of sent in the first half of
20092009
%97 of all SMS marketing%97 of all SMS marketing messages are opened messages are opened
Most text messages are read Most text messages are readIMMEDIATELYIMMEDIATELY
SOURCE: CTIA and New York Times
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2. The ContinualDevelopment
of Mobile PhoneTechnology
95% of all Americans have at least threechoices of mobile carriers
US customers consume twice as manyminutes as the next closest country
US customers can select from 630devices manufactured by 30-pluscompanies, 84 percent of which areWeb-enabled, with 89 percent data-capable.
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3. The Explosive MoveTowards Mobile Marketing
Advertising M o b ile M a rke tin g a d ve rtisin g is a 3 B illion d o lla r in d u stry in M o b ile M a rke tin g a d ve rtisin g is a 3 B illion d o lla r in d u stry in. ,2 0 0 9 B y 2 0 1 2 it is p ro je cte d to b e a 1 9 b illion in d u stry. ,2 0 0 9 B y 2 0 1 2 it is p ro je cte d to b e a 1 9 b illion in d u stry
%a 400 increase in spending by advertisers %a 400 increase in spending by advertisers
Text VIEJAS to 30101 to get jackpot updates and more!
T h e j a c k p o t f o r S a t u r d a y ' s
P o w e r b a l l d r a w i n g i s a n e s t i m a t e d $ 2 5 0 m i l l i o n T h i s j a c k p o t h a s
b e e n g r o w i n g s i n c e D e c . 1 7 .
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Multi-Channel Mobile MarketingPlatform for Casinos
nside The Casino nside The Casino Interact with players on the casino floor in real time Interact with players on the casino floor in real time Keep players playing longer with mobile campaigns Keep players playing longer with mobile campaigns
-Play trivia games on digital signage to gain opt in -Play trivia games on digital signage to gain opt incustomerscustomers Offer special services to high stake players using mobile Offer special services to high stake players using mobile
appsapps Outside The Casino Outside The Casino
Send SMS alerts on Jackpot size and other promotion Send SMS alerts on Jackpot size and other promotion-activities to opt in players-activities to opt in players
Allows players to access their reward point balance and Allows players to access their reward point balance and available promotions anytime anywhere available promotions anytime anywhere
C O N N E C T W I T H P L AY E R S I N S I D E & O U T S I D E T H E C A S I N O !
Mobile is an excellent tool that you can use Mobile is an excellent tool that you can use to fine tune your current marketing strategies to fine tune your current marketing strategies
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How Does bizM3 CaptureVoluntarily Provided Mobile PhoneNumbers?
IVR Interactive Voice IVR Interactive VoiceResponseResponse
- - - We provide you with state of the art- - - We provide you with state of the artIVRIVR
that players call in for specific that players call in for specific. ( . .:information i e reward card. ( . .:information i e reward card
)balances )balances
Information capture can be used to Information capture can be used tosendsend
.promotions and benefits .promotions and benefits
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How Does bizM3 CaptureVoluntarily Provided Mobile PhoneNumbers?
Digital Signage
Text Fantasy to 67777enter to win
2 VIP Backstage Ticketsfor the Year!
Powered by bizM3
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Creative ways to capture voluntarily providedopt-in into the Fantasy Springs Mobile Loyalty
Network
, , , &Text2 W in C o n te sts Vo tin g Po llin g S u rve ys Trivia, , , &Text2 W in C o n te sts Vo tin g Po llin g S u rve ys Trivia
Text MessageFrom: 67777
________________ U r in 2 win reply vipfor your free VIP Playerscard and $50 free chipsFantasySpringsresort.com
For demo only 118591Powered by bizM3
Fantasy
67777
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How Does bizM3 CaptureVoluntarily Provided Mobile PhoneNumbers?
In te ractive D ig ita lS ig n a g e In te ractive D ig ita lS ig n a g e
A Call-to-Action statement is
Placed in the Ad toEncourage Players toParticipate. Players May Call a Voice
Line or Send a TextMessage to Check Their
Reward Credit Balance or toEnter A Sweepstakes.
b i z M3 CapturesCaller ID and Replies With
An SMS
Text MessageFrom: 99702
__________ Thank you for
entering our gotovegassweepstakes. Youwill be notified bySMS if you are awinner by12/25/09Powered by bizM3
Text WINVEGAS to 99702 to win a3 day vacation!
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What is another way bizM3 candeliver content to your database?
Mobile Web/ WAP(Wireless Application Protocol )
Mobile users will be
able to click on a URLdirectly from yourtext message andwill actually launchtheir browser anddisplay your Mobile
Web and yourcoupon or other info.
Text MessageFrom: 99702
______________ Your reward balanceis 11,598 and you arequalified for a spapackage. Go tohttp://tmc33.com?accno=00003106for details.
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Mobile Web
.U n iq u e m ob ile W eb u sers in creased 3 4 p e rce n t fro m 4 2 5 m illion in Ju ly. ,2 0 0 8 to 5 6 9 m illion in Ju ly 2 0 0 9 acco rd in g to T h e N ie lsen C o .
(S M o b ile In te rn e t U se rs in)illio n s
Fe b A u g Fe b A u g Fe b A u g Fe b A u g Fe b A u g Feb A u g N O VN O V 2 0 0 7 2 0 0 7 2 0 0 8 2 0 0 8 2 0 0 9 2 0 0 9 2 0 0 7 2 0 0 7 2 0 0 8 2 0 0 8 2 0 0 9 2 0 0 9 2 0 0 92 0 0 9
Unique Audience+74%
Feb 07 Feb 0928.6 Million
38.7 Million
49.7 Million
64.5 Million
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Mobile Coupon Site
Mobile Web or WAP(Wireless Application Protocol )
Mobile users will be
able to click on a URLdirectly from yourtext message andwill actually launchtheir browser anddisplay your Mobile
Web and yourcoupon or other info.
d b l b
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Automated Mobile WebsiteCreation
onsumers can easi ly create bookmarks in thei r Mobile onsumers can easi ly create bookmarks in thei r MobilePhoneshones
Display,mages roduct
Description, or Mobile
Coupons
UpcomingEvents
SCPGA Closed
SD: Four-BallChampionship
SD Pro/Scratch Qualifier
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What mediums can we use topromote our mobile marketingcampaigns?
Billboard
Kiosk
ig ita l S ig na geFlyers
Televis ion
u si ne ss Ca rd s
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Consider how old media canbecome more robust with mobile
marketing Business cardsBusiness cards PostcardsPostcards BrochuresBrochures MagazinesMagazines StickersStickers Loyalty CardsLoyalty Cards Door HangersDoor Hangers BannersBanners Promotional ItemsPromotional Items Sports EquipmentSports Equipment &Car Magnets Wraps&Car Magnets Wraps Window Painting Window Painting
TV & Radio Magazines Newspapers Print Ads
Billboards Digital Signage Kiosks Mobile Apps DVD's CD's
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BizM3 Provides Three VeryImportant Benefits For Its Clients
1. Its creates a robust lead generator forbringing in new customers
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BizM3 Provides Three VeryImportant Benefits For Its Clients
2. It builds a current and accurate customerdatabase.
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BizM3 Provides Three VeryImportant Benefits For Its Clients
3. It offers the tools to establish an effectivecustomer loyalty campaign.
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