Institute of Business and Technology

BIZTEKWe Want Your Success

Dedicated to Mr. Hammad Tahir

Presented By:

Table of Contents

• Introduction

• Market Segmentation

• Current Marketing Strategy

• Recommendations

What is BIZTEK?

Biztek is an educational institute (2001 – till yet) whose objective is to produce certain number of qualified professionals every year able enough to match the competitive environment of the job market locally as well as internationally.

Biztek’s Mission

• Its mission is to produce graduates who not only have degrees but also have skills relevant to today’s changing job market.

• Biztek’s all degree programs help develop skills, which increase employability.

BIZTEK’S MARKETING SEGMENTATION

Targeted Candidates

• Whose Family income is around 20,000 to 30,000

• Who are Professionals and doing job

• Who are giving Financial support to their Families

• Teenagers (For Certificate Courses)

Geographical Segmentation

Biztek’s Main Campus is at Korangi Creek having a green lawn and spectacular building and still establishing its campuses in the heart of the Karachi City.

• Executive Development Center

• Gulshan-e-Iqbal Campus

• Nazimabad Campus

Demographical Segmentation

Biztek divide its offered programs according to the needs of today’s market demand.

• Candidate’s Age (20-30)• Education Eligibility

Bachelors (Intermediate, A-Levels or Equivalent)Masters (Graduation)MPhil (M.A.)PD (CGPA of 3.0 or First Division in

MS/MPhil or Equivalent)

Psychographic Segmentation

• Behavioral • Knowledge, attitude, eligibility and response of

candidate to the program• Beneficial• Benefit that student seek in the program which

offered to him• Occasional• Different programs/functions organized to help

students to get an idea for their future.

MARKETING STRATEGIES OF

BIZTEK

Publications

• Publishing two In-house internationally referred research journals i.e. Journals of Management & Social Sciences (JMSS) and Journal of information & Communication Technology (JSIT) regularly.

• BIZTEKIAN VISION

Also Offer Certificate Courses At EDC

Resource persons having their post qualifications from some of the top western universities conduct certificate courses arranged at EDC.

Marketing Mix Strategies

ProductPricePlace

Promotion

ProductPrograms Offered

Degree Eligibility for Degree

BBA 4 Years, 124 to 136 Credit Hours

BS 4 Years, 124 to 136 Credit Hours

BA 2 Years, 72 Credit Hours

BEd 1 Year, 42 Credit Hours

Degree Eligibility for Degree

EMBA 60 Credit Hours

MEd 18 months, 32 Credit Hours

MBA • 1 year, 30-36 Credit Hours

• 2 Years, 30-36 Credit

Hours

• 18 months, 60-72 Credit

Hours

MPhil (At MA Degree Holder)

MS •1 Year, 30-36 Credit Hours

• Publication of research

paper in HEC approved

Journal

Degree Eligibility for Degree

PhD • Minimum 18 Credit Hours course

work

• Publication research paper in HEC

approved Journal

• PhD dissertation, to be evaluated by

two experts from advance experts

• Submission of theses to HEC

Price

• Offer Fee Waiver/DiscountsBiztek is offering fee waivers/Discounts to Employees and Children of govt. institutions an banks.

• Give Scholarships to Deserving StudentsBiztek has awarded scholarships worth Rs.15 million to its outstanding and meritorious students.

PlaceMain Campus

Biztek’s main campus is located in the peaceful environment of Korangi Creek. It is designed for all those who want to study during day time.

Executive Development CenterBiztek has established its Executive Development Center (EDC, City Campus) in the heart of the city which is equipped with the state or the art facilities.

Gulshan-e-Iqbal CampusThe Campus in Gulshan-e-Iqbal is a magnificent building built at very locative position. Campus facilities include a well stocked library, a seminar room, an auditorium etc.

Nazimabad CampusBiztek’s Nazimabad Campus is has established in the edge of city. This purpose built campus is spread over a lush green area of high building at the heart of the educational area of Nazimabad.

Promotion

AdvertisementBiztek is following the good advertisement strategy by placing its campuses at different locations which are considered to be the heart of the city.

Organize TournamentsBiztek also offers sport facilities to its students and organize sports tournaments with other universities/institutes all over Karachi because it believes that healthy mind needs a healthy body as well.

Student’s Survey

BIZTEKIAN’S Views of all CampusesQ. How did you know about Biztek?A. Newspaper 36.5%

Friends 47.6%Internet 7.9%Others 8%

Q. Why Biztek?A. Fee Structure 36.9%

Faculty 33.8%Market Demand 7.7%Co-Curricular Activities 3.1%Others 18.5%

Q. Are you satisfied from Biztek?

A. Yes 52.9%

No 7.5%

Partially 30.2%

Not Sure 9.4%

Q. Is Biztek developing your skills?

A. Yes 73%

No 2%

Partially 25%

Q. What position Biztek held in current existing market?

A. Excellent 23.2%

Good 48.9%

Don’t Know 27.9%

Recommendations

Biztek needs to create its market by:

• Using Electronic Media to market Biztek well

• Establish its campuses in other cities of Sindh

• Adopting necessary measures to compete better with competitors in the market

• Providing basic facilities to BIZTEKIANS

The End

Thank You All