Official Newsletter of DME Media School DME JOURNALISM@DME Vol. 5 | Issue 2 | August 2020 Fortnight 2 Issue | 16 Pages DME Media School organised a virtual celebration on the 74th Independence Day of the nation on August 14, 2020. The high-spirited get-together got a boost with cultural performances involving - dancing, poetry recitation, just-a-minute speech and singing. The function was enriched by the presence of Mr Aman Sahni, Vice Chairman, Delhi Metropolitan Education (DME) and Delhi Technical Campus (DTC). Speaking on the joyful occasion, he said,” We must be thankful to all the freedom fighters who sacrificed their lives for the nation while celebrating this Independence Day”. Prof. (Dr) Ravikant Swami, Director, DME, expressed his happiness on organising the celebrations while expressing hope for a better time to come post-corona. The unique merrymaking of the Independence acknowledged the front-line warriors who have been working day and night to help people during the COVID pandemic. Mr Kiran Verma, who has served Prof. (Dr) Susmita Bala, Head of DME Media School, called upon the students and other citizens to do everything possible for the sake of the country. Prof. (Dr) Ambrish Saxena, Dean, DME Media School also endorsed his viewpoint adding that we have a responsibility to protect our hard earned freedom. Various competitive events organised during the function witnessed encouraging participation of the students. The judgment of the events was done by the faculty members. Results of the competitions were declared on the spot. The winners in dance and singing were Ms Rittika Talukdar and Mr Anirudh Das respectively. Ms Ayushi Verma was the winner in poetry recitation as Ms Somya Bhaskar was the runner-up. While Mr Rohit Gupta bagged the first prize in Just a Minute, Ms Kumari Rimjhim was the runner- up in the same event. The COVID-19 affected students of BA JMC, Priya Yadav and Yash Makhija, narrated their struggle of fighting with the corona virus. food to more than 2400 people, and has been a support system for many corona affected citizens of Delhi-NCR, shared his experience about working for people in these difficult times. Session Orientation Programme ... 2-8 Faculty Achievements ... 8 IAMCR Conference ... 9-13 face2face Web Series ... 14-16 WHAT'S IN THIS ISSUE DME Media School Celebrates E-Independence Day Covid-19 Warriors and Survivors Honoured amidst Music and Dance Khushi Nagpal
DME Media School organised a virtual celebration on the 74th Independence Day of the nation on August 14, 2020. The high-spirited get-together got a boost with cultural performances involving - dancing, poetry recitation, just-a-minute speech and singing.The function was enriched by the presence of Mr Aman Sahni, Vice Chairman, Delhi Metropolitan Education (DME) and Delhi Technical Campus (DTC). Speaking on the joyful occasion, he said,” We must be thankful to all the freedom fighters who sacrificed their lives for the nation while celebrating this Independence Day”.Prof. (Dr) Ravikant Swami, Director, DME, expressed his happiness on organising the celebrations while expressing hope for a better time to come post-corona.
The unique merrymaking of the Independence acknowledged the front-line warriors who have been working day and night to help people during the COVID pandemic. Mr Kiran Verma, who has served
Prof. (Dr) Susmita Bala, Head of DME Media School, called upon the students and other citizens to do everything possible for the sake of the country. Prof. (Dr) Ambrish Saxena, Dean, DME Media School also endorsed his viewpoint adding that we have
a responsibility to protect our hard earned freedom.
Various competitive events organised during the function witnessed encouraging participation of the students. The judgment of the events was done by the faculty members. Results of the competitions were declared on the spot. The winners in dance
and singing were Ms Rittika Talukdar and Mr Anirudh Das respectively. Ms Ayushi Verma was the winner in poetry recitation as Ms Somya Bhaskar was the runner-up. While Mr Rohit Gupta bagged the first prize in Just a Minute, Ms Kumari Rimjhim was the runner-up in the same event.
The COVID-19 affected students of BA JMC, Priya Yadav and Yash Makhija, narrated their struggle of fighting with the corona virus.
food to more than 2400 people, and has been a support system for many corona affected citizens of Delhi-NCR, shared his experience about working for people in these difficult times.
Session Orientation Programme ... 2-8
Faculty Achievements ... 8
IAMCR Conference ... 9-13
face2face Web Series ... 14-16WHA
T'S IN
THIS
ISSU
E
DME Media School Celebrates E-Independence DayCovid-19 Warriors and Survivors Honoured amidst Music and Dance
Khushi Nagpal
The keynote speaker for SOP 2020 Mr Chetan Sharma delivered the address on 'The Media Pandemic and Fake News'- highlighting the fact that fake news has taken over our lives. He interacted with the students about the factors which give rise to fake news while telling the students about their responsibilities as media professionals. “We are carriers of information, and we need
Session OrientationProgrammeby experts
The One-Week Session Orientation Programme (SOP) of DME Media School commenced on August 4, 2020, with the session of Mr Chetan Sharma, a renowned Media Personality, Entrepreneur, Business Enabler, Coach and Founder of Edumate TV preceding by another session by Dr Ambrish Saxena, Dean, DME Media School and Director of DME Studios and Production.
Effective Online Education is the Biggest Challenge before Educators and Trainers:Dr Ambrish Saxena
to realize the difference between fake news and information that is unverified or unsubstantial”, he said. He provided the students with the mantra of 3R(s) – Relevance, Responsibility and Responsiveness to counter fake news.
Both the session turned out to be fruitful for the students as the former revealed the road map for the upcoming academic session while the latter apprised them about dangerous trends of Fake News.
Dr Saxena laid out the details of the mode of education, which will be followed in the current and the ensuing semesters. He asked the students to be active participants in the process of learning so as to prepare themselves for the meeting the challenges of the future.
The internal session began with video clips highlighting the facilities at DME. Dr Saxena emphasized on the shift in the mode of education from offline to online while talking about the challenges of near future. He spoke about the paradigm shift and DME's adaptability as they successfully conducted the world's biggest online ten-day conference, ICAN3.
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The second day of the week-long session orientation program – SOP 2020 started with a fruitful webinar with Dr US Pandey,
Dr Pandey talked about the growing involvement of Internet of Things (IoT), citing examples from everyday life. From medic to fitness, IoT has impacted all walks of life. He also emphasized on the growing dynamic of IoT in the field of media and entertainment industry. “From busting fake news to enhancing the interaction with the
The session moderated by Mr Mohd Kamil and Ms Kritika Sati, Assistant Professors in DME Media School, saw a scholastic discussion on the various aspects of the progressive development in the field of technology, and its contribution in the media and entertainment industry.
Professor, School of Open Learning, Delhi University on the topic- 'Internet of Things: Its Usage in Media'.
audience, IoT has proved to be a great tool in the development process”, said Dr Pandey. The lecture was followed by a Q&A session with the students and concluded with comments from Dr Ambrish Saxena, Dean, DME Media School and Dr Susmita Bala, HoD, DME Media School.
Dr US Pandey Unfolds IoT in Media for DME StudentsPriyanka Naithani
Fake News is the Biggest Challenge before Information Disseminators:Chetan Sharma
Shiv Dhawan and Aamaan Alam Khan
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Prof. Mira Desai Encourages Students to Pursue Research with Audience in Mind
The second lecture of Day 2 of session orientation program - SOP 2020 was on the topic 'Media Research: What and Why? The invited expert for the session was Prof. (Dr) Mira Desai, Head, Extension and communication, SNDT Women's University, Mumbai.
Prof. Desai highlighted the major role that communication plays in the field of research. Talking about the entire process of a good research, Prof. Desai said, “Communication helps us in understanding our target audience and research helps us in connecting with this audience”.She further urged the students to take the route to the good old library instead of depending on the internet for information collection for research. She concluded the lecture by saying that research is usually considered a difficult subject but with proper knowledge & understanding it can be made easy.
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Following a Q&A session where questions from students and other participants were answered by the expert. Prof. (Dr) Susmita Bala, HoD, DME Media School, extended a vote of thanks. Prof. (Dr) Ambrish Saxena, Dean, DME Media School, also expressed his views on this occasion.
On the third day of the SOP 2020 of DME Media School, a detailed discussion on the core issues of development communication for the students of third semester was held
on August 6. The session was addressed by Dr Sarvesh Dutt Tripathi, Development Expert USMC, Guru Gobind Singh Indraprastha University.Ms Sanchita Chakraborty and Mr Pramod Kumar Pandey, Assistant Professors, DME, moderated the session. Dr Tripathi emphasised on the relevance and importance of development communication for media students. Describing the term development, he highlighted the diverse approach and notions perceived by all.Talking about the global scenario, Dr Tripathi discussed development index, social and human development, disguised distribution of resources and cultural conversations to cover up various sides of
Prof. (Dr) Ambrish Saxerna, Dean, DME Media School, extended his gratitude to the expert speaker. Prof. (Dr) Susmita Bala also expressed her views on the occasion.
Dr Tripathi summed up the session by adding a note on sustainable development. He said, “Sustainable and equitable development must be learnt by the upcoming generation”.
the picture.
DMEans Learn Formats of Radio Programming from Kajal Suri
An orientation session to familiarise third semester students of DME Media School with radio programming and production by Ms Kajal Suri, Programme Executive, All India Radio, Delhi was organised on August 6. The session on 'Radio Programme Formats' was a part of one-week Session Orientation Programme - SOP 2020, organised by DME Media School.
Ms Tinam Borah, Assistant Professor, DME introduced and welcomed Ms Suri, while Ms Sukriti Arora, Assistant Professor, DME gave
a brief idea about the topic. Dr Ambrish Saxena, Professor and Dean DME Media School, shared her experience on radio while and Susmita Bala, Professor and Head, DME Media School, emphasised on the strength and intimate nature of radio.
Addressing the students, Ms Suri shared her knowledge on different formats of radio such as radio talks, commentary, announcements, and drama. Further explaining radio drama, she shed some light on its sub-categories which include political, historical, social and scientific radio dramas.
Ms Suri, an experienced broadcaster and theatre artist, stressed on the crucial role of voice modulation, music, timing and
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promotion techniques in radio dramas. She gave some tips about voice modulation. “Having a control over your breath and moderating it through exercising can yield a career in Radio”, she suggested.
Thereafter, Ms Suri answered questions put forth by participants. She talked about topics such as 'Shravan Bhav' and 'mimicry'.
Deliberation on Issues of Development with Dr Sarvesh Dutt TripathiYashika Aggarwal
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Understanding and Appreciating Cinema with Prince Shadwal
The one-week digital Session Orientation Programme - SOP 2020, organised by DME Media School, witnessed a comprehensive discourse on the world of cinema on the third day of the programme on August 6. Emerging filmmaker Mr Prince Shadwal, was the keynote speaker during this session on 'How to appreciate a film?'
Mr Shadwal began the session by explaining
Ms Manmeet Kaur, Assistant Professor, DME, introduced and welcomed Mr Shadwal. She moderated the session along with Ms Yashasvika Yadav, Assistant Professor, DME.
Mr Shadwal concluded his presentation by listing out common mistakes made while reviewing a film, like giving marks and being influenced by personal preferences.
Mr Shadwal shared a few movie clips highlighting different aspects of film appreciation. He used scenes from Indian films like Devdas and Talvar, and international films like Tokyo Story and Breathless, to exemplify elements like interpretation and symbolism.
what cinema is. “Cinema is more than just entertainment. It is an art form”, he said. With a detailed presentation, he explained the relevance of film appreciation and various ways to analyse cinema.
The presentation was followed by a Q&A round. Mr Shadwal shared his perspective on
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Prof. (Dr) Ambrish Saxena, Dean, DME Media School, expressed his delight over the session. “This session helped broaden the horizon of film appreciation for students.” he commented.
issues like films being an impressionable medium. “One should make films that benefit the society. But filmmakers should not be restricted from making the film they want.” he suggested.
Mr Pankaj Saxena, filmmaker, broadcasting media consultant, cinema academic and writer, took a session on the topic of 'Documentary Film' during the SOP 2020 of DME Media School on August 7.
Mr Saxena, an FTII Pune alumnus, advised the students to make a habit of taking notes. He explained the concept of documentaries and mentioned that it is crucial for journalism students to understand it.
Mr Saxena shared a documentary – 'I am 20' which was followed by a discussion on the history as also contemporary value of documentaries. He also talked about the
Mr Saxena, a seasoned trainer, made the session interactive by asking students to mention their recently watched films. He used the activity to elaborate how documentaries are watched by fewer people in comparison to feature films.
The orientation session provided the newly promoted third semester students of DME media school some insight into the subject of video camera, lights and sound. Mr Mohit Kishore Vatsa, Assistant Professor, DME, was the moderator for the session.
Prof. (Dr) Ambrish Saxena, Dean, DME Media School and Prof. (Dr) Susmita Bala, Head, DME Media School, expressed contentment on the conduct of a fruitful session and hoped that the students would have benefitted immensely.
Following the presentation, a Q&A session took place. Mr Saxena shared a watchlist of documentaries and suggested the students to explore them.
difference between various genres of films such as documentary, fantasy, mythological among others.
RJ Divya shares insight of Radio Jockeying
The fourth day of SOP 2020, organised by DME Media School witnessed an interesting discussion on the topic - 'Radio & Your Forever Friend' on August 7. The session was conducted by Ms Divya Vasudev, RJ Radio City, and TedX Speaker, New Delhi.The session allowed the third semester students to get a first-hand learning experience on the subject of radio jockeying and news reading from a media expert. Ms Tinam Borah and Ms Sukriti Arora, Assistant
Ms Vasudev in her lecture addressed the misconceptions people have about radio such as – Radio Jockeying being an easy job and radio having low listenership. She also shared about the skills a good RJ requires such as observation, creativity, spontaneity and storytelling. Ms Vasudev emphasised on the art of storytelling. “Storytelling is the soul of radio”, she commented. Further she shared some real-life experiences from her visit to Longewala border for a show on Republic Day.
Professors of DME Media School, moderated the session.
Preyensha Srivastava
The interesting session came to end with a Q&A session, wherein she answered the questions from curious students. Prof. (Dr) Susmita Bala, Head, DME Media School made concluding remarks. Prof. (Dr) Ambrish Saxena, Dean, DME Media School, conveyed his delight over the enlightening session.
Pankaj Saxena takes students on journey through world of documentariesPreyensha Srivastava
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Shibaram Mishrasimplifies Digital Media Marketing for final year students
The last day of SOP 2020 highlighted the concepts of digital marketing and the
strategies for pushing content during a session addressed by Mr Shibaram Mishra, Technipreneur and Smarketer & Founder of www.buzet.in, Bangaluru on August 8.
During the Q&A round, Mr Mishra shared his knowledge on blogging and its marketing
Moderator of the session, Mr Mohit Kishore Vatsa, Assistant Professor, DME, introduced and welcomed the expert speaker. With the presentation, Mr Mishra gave the participants some insight into the know-how of content marketing in the digital era. He talked about the importance of attractive thumbnails and relevant titles. Mr Mishra also spoke about influencer marketing and digital branding. He listed some helpful SEO search engine websites and some key tips on creating a positive impression on the audience.Palak Jaiswal and Swati Singh
scope. “Choose your topic, and arrange it in its sub-parts; it will enhance your content quality and impression on the audience,” he advised.The session ended with Prof. (Dr) Ambrish Saxena, Dean, DME Media School and Prof. (Dr) Susmita Bala, Head, DME Media School, giving their concluding remarks on the session. Dr Saxena said, “This session has helped everyone, including students and teachers, in understanding digital marketing.”
Event Management is not just about Celebrities and Parties, the field is much dynamic than it looks: Rama Raheja
Ms Sanchita Chakraborty, Assistant Professor, DME, introduced and welcomed Mr Raman Raheja. She moderated the session along
The week-long SOP 2020 organised by DME Media School concluded with a detailed session on Event Management. Mr Raman Raheja, Founder, Sports Flashes was the expert speaker for the session on August 8.
with Ms Krishna Pandey, Assistant Professor, DME.
Mr Raheja asserted that event management is not just about celebrities, parties and galas or glamorous nights; it's more diverse and dynamic than it looks. He concluded his presentation by listing some career options in event management. While taking queries during Q&A session, Mr Raheja also inquired about the students' interest in event management and eagerness in taking up challenges. “We are in the
With a detailed presentation, Mr Raheja explained event management and its workings. He talked about the revolution of event management –how it started and evolved.
Swati Singh
business of selling dreams”, he said in the concluding remark.Prof. (Dr) Ambrish Saxena, Dean, DME Media School, expressed his satisfaction over the session and said that this session would benefit the students. Prof. (Dr), HoD, DME Media School, also expressed her views on this occasion.
Unnikrishnan Shares his Expertise on Video Editing with Students
The newly promoted third semester students of DME Media School were acquainted with the nuances of video editing through an orientation session on the last day of SOP 2020 on August 8. Eminent filmmaker Mr. Unnikrishnan PP was the keynote speaker for the session.Mr Mohit Kishore Vatsa, Assistant Professor, DME, introduced and welcomed the expert. Mr Unnikrishnan stressed upon the importance of video editors in the film industry. “the biggest
With a detailed presentation, Mr Unnikrishnan explained the importance of editing, and provided various tips for the upcoming generation. He further talked about editing as not only a tool to cut scenes but also to match the rhythm of scenes. "Cut for proper values rather than for proper matches. The purpose of each cut should be communication." he explained.
directors in industry are the editors” he said.
The presentation was followed by a Q&A round. Mr Unnikrishnan shared his perspective about editing. “Cut for the film to work, not the editing to work.” he advised. Subsequently, Mr Unnikrishnan also shared a few movie clips which identified different aspects of video editing.
Swati Singh
Prof. (Dr) Susmita Bala, Head, DME Media School, gave her thoughts on the session. She said, “The knowledge shared by Mr Unnikrishnan will surely benefit the students of DME Media School in longer run.” Prof. (Dr) Ambrish Saxena, Dean, DME Media School, also expressed his views on the occasion.
The third semester students were introduced to 'Development Communication' by Ms Sanchita Chakraborty on August 4 via Google meet.Ms Chakraborty gave the students a brief introduction to the subject while explaining the context of the term - development. She emphasized on the importance of the
subject and said, “Development communication is a vast and progressive field which will always remain an important subject”. She said, “It will always be in priority because there are lots of developmental issues which are crucial in understanding the basics of development”. She explained the syllabus to the students and tried to gather their interest in the subject. She signed off with a remark on developmental issues. “One issue is never entirely developed. Our task is to know where to find the issues and put it in front of others”, she said.
Shiv Dhawan
Basic of New Media Introduced with Relevant Case Studiesby Kritika Sati
The first-lecture of the Internal Orientation sessions for fifth semester was held on the topic 'Basics of New Media' on August 04, 2020. Ms Kritika Sati, Assistant Professor, DME, enlightened the students on the effects of new media on daily life and the various channels of communications.
Ms Sati started the session by apprising the students about the change brought by the global use of the internet and the way it has empowered individuals and enabled them to educate themselves. Ms Sati also shared the success stories of a few companies and how they used new media as a tool to rise to power.Before concluding the session, Ms Sati cleared all the doubts of the students regarding the new teaching methodology and assured them a great learning experience through online teaching.
Aamaan Alam Khan
Internal SessionOrientationProgramme
Along with the external experts that were called for the Session Orientation Programme – SOP 2020 of DME Media School, faculty members interacted with the students during the entire week to provide them the basic understanding of the subject and prepare them for the upcoming semester.
Internal Orientation Session on Radio Jockeying and News Reading
The internal subject orientation session for - 'Radio Jockeying and News Reading', took place on August 5. It was conducted by Mr Ritwik Ghosh and Ms Tinam Borah, Assistant Professors of DME.The session focused on how radio has regained its popularity in 21st century and has emerged as an attractive medium
Mr Ghosh and Ms Borah also explained that language for radio is different from other medium. They talked about the importance of creativity as interesting content leaves an impact on the listeners.
amongst a large population, especial. Students were made aware of the topics that are part of the syllabus.
After briefing on the subject, the session ended with a Q&A round where students cleared their doubts by asking relevant questions.
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Basics of Radio Programming and Production Explained to Students
The subject - 'Basics of Radio programming and Production' was simplified for the third semester students on August 5. Ms Sukriti Arora and Ms Tinam Borah, Assistant Professors, DME, conducted a lecture to explain the subject.
The session began with the introduction of radio, its working and its role in spreading information. Ms Arora and Ms Borah also shed light on how radio has withstood in competition with other media. They asserted that radio is the most loved medium and digital media has further added to its inexpensive nature and ease of accessibility.The important role of radio in the pre and post-independence era was discussed. The two faculty members concluded the session discussing the technical, production, programming and other aspects of radio.
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Students acquaintedwith Digital Media Marketing
The fifth semester students of DME Media School were given an introduction to the various new subjects for the semester during online Internal Orientation Session – SOP 2020. Mr Pramod Kumar Pandet, Assistant Professor, DME, gave the students a brief idea about Digital Media Marketing on August 6. Mr Pandey started the session by asking students
He encouraged the students to take interest in the subject as it would be beneficial in their career. “Being in-sync with new technology will help you be more marketable.”, he mentioned.
about their expectations from the subject. He went on to explain the basics of digital media marketing and give some idea about topics like search engine optimization and social media marketing. He also provided a little information about the 4 Ps of marketing. Mr Pandey afterwards took questions from students and cleared queries. He discussed privacy concerns in regard to digital marketing and the use of digital media marketing in sync with public relations and advertising.
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Rundown of Film Appreciation by Manmeet Kaur
For the elective subject – film appreciation, Ms Manmeet Kaur, Assistant Professor, DME, briefly explained the scope and importance of this paper on August 6.Ms Kaur summarised the syllabus and explained key areas like evolution of cinema, components of film making and film review. She stressed on the
Ms Kaur mentioned that film appreciation will teach students film analysis which is sure to benefit those interested in filmmaking. She also explained the role of film reviewers and how they are linked to film appreciation.
theoretical aspects of the subject. “Practice helps you learn, while theory helps you understand and enhance your learning.” she asserted.
Following the introduction, Ms Kaur answered the questions of students. She provided information regarding the time-table and integration of CollPoll.
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Mohit Kishore Vatsa explains basics of Video Camera, Lights and Sound
The internal orientation session for the subject -'Basics of Video Camera, Lights and Sound' was conducted by Mr Mohit Kishore Vatsa, Assistant Professor, DME on August 5, 2020. The session began with the basic briefing of the
Mr Vatsa also explained how a video camera is different from a DSLR camera. Students were informed that the lectures of the subject would be uploaded on ERP Platform - CollPoll. The session came to an end following a Q&A round where all the questions put-up by students were answered.
subject. Different sections of the syllabus were discussed. Mr Vatsa provided the students with a brief layout of the subject and mentioned how it will be taught.
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Pramod Kumar Pandey familiarises students with Media Research
Mr Pandey started the session by asking
In an interactive internal orientation session for the fifth semester students of DME Media School, Mr Pramod Kumar Pandey, Assistant Professor, DME, provided students with an understanding of the subject- Media Research. The session took place online via Google meets on August 05, 2020.
students about their expectations from the subject. He went on to explain the basics of research in media and its future outcomes if done precisely. He gave the students some clarity about the syllabus and what topics will be covered in the subject. He encouraged the students to take an interest in the subject as it would be beneficial for their future. Mr Pandey proceeded to take questions from students and cleared any present queries. He discussed the importance of research in the portfolio building, especially when one plans to go for a PhD in future.
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Yashasvika Yadav Emphasises on The Need of Skilled Event Managers
In the internal orientation session for the fifth semester students of DME Media School, Ms Yashasvika Yadav, Assistant Professor, DME, provided students with an understanding of the subject Event Management on August 6. With the help of a presentation, Ms Yadav explained the importance of event management as a subject. “Many students are interested in event management as there is instant gratification. You
Following the presentation, Ms Yadav cleared the doubts of students and answered questions about the subject. She informed the students about the lab work expected to be done. She also encouraged the students to take part in activities and seek help of teachers whenever required.
get the result instantly.” she commented. Elaborating the need of skilled event managers, she also mentioned the heavy impact of COVID-19 on the industry.Citing case studies like Tomorrow and concert and Fyre festival, Ms Yadav explained how event management can have positive or negative impact on an event. She also went over the role of event managers during crisis situations and the impact of event cancellations.
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Sumantra Das Explains Video Editing to Second-Year Students
For the third semester students, the third day of SOP 2020 included a session aimed at providing some insight into Video Editing. The session was delivered by Mr Sumantra Sarathi Das, Assistant Professor, DME on August 6.Mr Das introduced students to the basics of video editing. He emphasised on the need of skillful
Mr Das, further on, defined content creation and mentioned its significance in three-folded segments - the camera, editing and direction. Concluding the session, Mr Das discussed various types of equipment required for content creation including cameras and laptops. He motivated the beginners to start editing at their own pace and discuss their innovative ideas to have an enhanced and guided outcome.
video editors in a constantly growing media industry. Commenting on the job, he added, “If you want to be an editor, be ready for long computer-hours and hard work.”
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FacultyAchievements
Dr Saxena made valuable suggestions for augmenting the technical and academic infrastructure of IIMC.
Dr Ambrish Saxena served as subject expert in the selection committee of Adamas University, Kolkata, on August 11. The online meeting of the committee was convened for selecting the media faculty.
Dr Ambrish Saxena evaluated the online research presentations of the participants of this course on July 31.
Dr Ambrish Saxena participated as an invited expert in a session on Entertainment – Film and TV, organised by the Department of Film and TV, Bhartiya Vidya Bhavan, New Delhi on August 5. He provided vital information to students on various dimensions of the entertainment industry.
Dr Ambrish Saxena participated as Expert Member in the Committee for Modernization of Infrastructure in the Indian Institute of Mass Communication on August 8.
Dr Ambrish Saxena contributed significantly to academics and research in the month of July and August. He participated as expert in online meetings and sessions organised by Delhi University, Adamas University, Bhartiya Vidya Bhavan and Indian Institute of Mass Communication.
Dr Ambrish Saxena contributes to media academics and research
Centre for Professional Development in Higher Education (CPDHE), UGC-Human Resource Development Centre, University of Delhi conducted online Refresher Course on the theme Role of Journalism, Media and Cinema in Nation and Generation Building from July 20 to August 1, 2020. It had participation from all over the country.
Discourse on the Digital Divide with Dr Anna Gladkova from Russia
With the help of a detailed presentation, Dr Gladkova explained the basic concepts of the digital divide and how it is no more an issue restricted to just problems of access but also others including socio-economic and regional elements. She covered topics
A five-day webinar series on Media and Communication Research organised by IAMCR in association with School of Media, Communication & Fashion, Adamas University kickstarted on August 3, 2020, with a comprehensive dialogue on 'Theoretical and Empirical Approaches to Digital Divide'.Prof. Ambrish Saxena, Dean, Dr Susmita Bala, Head, faculty members and students of DME Media School having keen interest in research also attended this session of the webinar series. The international webinar was organized in association with the Media Partners- ABP Education, India Real and The Policy Times.The keynote speaker - Dr Anna Gladkova, Director, Internal Affairs Office, Faculty of Journalism, Lomonosov Moscow State University & IAMCR Ambassador in Russia, spoke at length about digital inequalities and the present scenario of the digital divide as experienced around the globe.
like the need for digital inclusion and benefits of using digital means in day to day life.Using statistical data gathered from research, Dr Gladkova embellished how various regions of a culturally diverse Russia show different levels of the digital divide. She also explained the use of the Digital Literacy Index and Digital Capital Index in Russia.Dr Usha Raman, Professor, Dept. of Communication, University of Hyderabad, IAMCR Vice-President, moderated the following Q&A session. Answering a host of questions, Dr Gladkova covered various points, such as – the role of digital curators, digital censorship and state-funded programs in Russia to promote digital literacy. “Digital divide is an important issue in Russia at the moment”, she mentioned.Prof. Ujjwal K Chowdhury, Pro-Vice-Chancellor, Adamas University, expressed his delight over the discourse on a pertinent topic. “The purpose of this series of webinars was to be motivated and oriented towards such research”, he said. Prof. Chowdhury also called for more significant research on digital literacy and digital capital index in the Indian context.Winding up the session, Dr Uma Shankar Pandey, IAMCR Ambassador, India, summarised the key points of the session. “It has been a masterclass on the digital divide”, he remarked.
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Dr Usha Raman, IAMCR Vice-President
Conveners:
on August 3 – 7, 2020
Prof. Ujjwal K Chowdhury and Dr Uma Shankar Pandey
Adamas University, Kolkata
Session Chair:
Organised by
Director,Dr Anna Gladkova,
Internal Affairs Office, Faculty of Journalism,Lomonosov Moscow State University & IAMCR Ambassador in Russia
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IAMCR India WebinarSeries on Media andCommunication Research
Prof. Janet Wasko from the US teaches Art of Investigating Media Giants
The session chaired by Prof. Ruchi Kher Jaggi, Director, Symbiosis Institute of Media
Day 2 of IAMCR (International Association of Media and Communication Research) India webinar series on Media and Communication Research, organized by Adamas University, School of Media, Communication and Fashion witnessed a scholastic discussion on the topic- Investigating Global Media Giant. The keynote speaker for the session was Prof. Janet Wasko, Professor of Media Studies, University of Oregon, US, former President, IAMCR and author, editor and co-author of 22 books including Understanding Disney: The manufacturer of fantasy.Prof. Ambrish Saxena, Dean, Dr Susmita Bala, Head, faculty members and students of DME Media School having keen interest in research also attended this session of the webinar series. The international webinar was organized in association with the Media Partners- ABP Education, India Real and The Policy Times.
and communication, witnessed Prof Wasko explaining in detail the art of media research especially when it comes to investigation of media giants and big corporations. Citing examples from her book “Global Media Giants” Prof Wasko painted a clear picture of the inside working of the political economic world and the various facets and perceptions of the media.Taking Walt Disney as her case study, Prof Wasko broke down the internal dynamics of the world dominating Media Giant. Describing the company's journey from a small office in 1923 to now, she talked about the various CEOs of the company and their different style of working and managing, contributing into the major success of the corporation. She further discussed the various controversies that made the company fall flat on their faces at some points in their journey and their astute crisis management that helped them recover every time. The session was followed by a string of questions from the fellow participants, which were diligently answered by Prof Wasko. The session ended with the concluding remarks by Dr Pradeep Mallik, HOD, School of Liberal Studies, PDPU, Gujarat.
Priyanka Naithani
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Dr Pradeep Mallik,
Organised by
Concluding remarks:
Prof. Ruchi Kher Jaggi, Director, Symbiosis Institute of Media and communication
on August 3 – 7, 2020Adamas University, Kolkata
HOD, School of Liberal Studies, PDPU, Gujarat
Session Chair:
Prof. Ujjwal K Chowdhury and Dr Uma Shankar Pandey
Conveners:
Professor of Media Studies,Prof. Janet Wasko
University of Oregon, US and former President of IAMCR
IAMCR India WebinarSeries on Media andCommunication Research
Prof. Graham Murdock from the UK Discusses Challenges of Virtual Ethnography
On the third day IAMCR Webinar Series, Keynote Speaker Prof. Graham Murdock, (Emeritus Professor of Culture and Economy, Department of Social Sciences at Loughborough University, UK) discussed Virtual Ethnography: Promises and Problems. Accompanying him in the session were Session Chair Prof. Biswajit Das, (Professor and Founding Director of CCMG, Jamia Milia Islamia, India) and joint convenors Prof. Ujjwal K Chowdhury (Pro Vice- Chancellor Adamas University) and Dr Uma Shankar Pandey (IAMCR Ambassador, India). Prof. Ambrish Saxena, Dean, Dr Susmita Bala, Head, faculty members and students of DME Media School having keen interest in research also attended this session of the webinar series. The international webinar was organized in association with the Media Partners- ABP Education, India Real and The Policy Times.
Prof. Biswajit said “we are living in a pivotal digital period and we cannot deconstruct our institutes but create a lot more institutes to move forward”.
Prof. Ujjwal through a presentation explained the various dimensions of ethnography which was professionally elaborated by Prof. Murdock. “Ethnography of news production is a zone of conflict” said Prof. Murdock while explaining the key moments. Another important aspect is collecting material. “It is important to record conversations and have group discussions to paint a particular picture”, added Prof. Murdock. “Virtual Ethnography is useful but it raises many ethical limitations and people are not a resource to exploit” said Prof Murdock as it is not concrete information.
After a deliberate and pin point discussion on Classical and Digital Ethnography, the session ended with Prof. Ujjwal and Dr Uma Shankar taking questions from the audience while Prof. Murdock answering the questions to the comprehension of inquisitive participants.
Anish Narda
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Prof. Graham MurdockEmeritus Professor of Culture and Economy, Department of Social Sciences at Loughborough University, UK
Adamas University, Kolkata
Conveners:
Prof. Biswajit Das, Professor and Director of CCMG, Jamia Milia Islamia
Prof. Ujjwal K Chowdhury and Dr Uma Shankar Pandey
on August 3 – 7, 2020
Organised by
Session Chair:
IAMCR India WebinarSeries on Media andCommunication Research
Prof. Tufte from UK Discusses the Importance of Mobile Phones in everyday life
Prof. Ambrish Saxena, Dean, Dr Susmita Bala, Head, faculty members and students of DME Media School having keen interest in research also attended this session of the webinar series. The international webinar was organized in association with the Media Partners- ABP Education, India Real and The Policy Times.Prof. Thomas initiated by giving a gist on the topic through a power point presentation and explaining the case of young men in Rift valley of Kenya. While describing Kenya as pioneer in mobile banking he talked about the everyday media cultures in Africa and shared the story of a young driver from Kenya who uses mobile phone as a tool to connect with his customers.
The fourth day of the India Webinar Series on Media and Communication Research (IAMCR) was graced by the presence of Prof. Thomas Tufte, Loughborough University, London who shared his illuminating insights on the topic 'Mobile Phones in Everyday Life'. The session was chaired by Professor Sunil Kanta Behera, Professor, Department of Mass Communication and Journalism, Tezpur University who embellished the session with his knowledge.
He further unfolded the changes in media landscapes and the embedment of mobile use in the practices of everyday life while mentioning various African audience studies on decolonizing, de-essentializing, provincializing and also shared some of his own studies on Ethnography, Empowerment and Civic Engagement.Prof. Thomas emphasized on the need of practice approach in media studies and also claimed that people are really entangled in terms of practice approach.“We are more social centric rather than media centric, our interest is more in the people and what they do with the media” said professor Thomas while elucidating on Ethnographic Action Research. Professor Thomas then talked about the critical perspectives upon new media and social change in the global South before discussing the findings of his research.Prof. Sunil Behera talked about the surge in the use of mobile phones and internet in India due to the cheap data rates offered by few service providers, he also discussed the nuances of media usage and media consumption.The session was followed by a question and answer round where professors and research scholars from various national and international universities raised queries which were answered by Prof. Tufte.
Aaman Alam Khan
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Organised by
on August 3 – 7, 2020
Conveners:
Session Chair:Prof. Sunil Kanta Behera, Professor, Department of Mass Communication and Journalism, Tezpur University
Adamas University, Kolkata
Prof. Ujjwal K Chowdhury and Dr Uma Shankar Pandey
Loughborough University, London
Prof. Thomas Tufte
IAMCR India WebinarSeries on Media andCommunication Research
Dr Benedetta Brevini from Australia Deliberates on Facets of Communication Policy Research
Dr Brevini broadened the understandings of communication policy research with a
Dr Susmita Bala, Head, faculty members and students of DME Media School having keen interest in research also attended this session of the webinar series. The international webinar was organized in association with the Media Partners- ABP Education, India Real and The Policy Times.
Dr Ambrish Saxena, Dean, DME Media School, Delhi Metropolitan Education, Noida, chaired the session. He talked about his constant participation and support for IAMCR. “IAMCR has played a pivotal role in bringing together media researchers all around the globe”, he added.
The final session of India Webinar Series on Media and Communication Research on August 7 was attended by stalwarts from various facets of media industry across the globe. Keynote speaker, Dr Benedetta Brevini, Associate Professor, Communication and Media, University of Sydney, shared her expert knowledge on 'Communication Policy Research: Use of Qualitative Interviews'. The session began with homage to Dr Sunil Mishra, who passed away recently in Nagpur due to Covid- 19. A minute of silence was observed by all present in the memory of the departed soul.
detailed presentation. She covered issues such as acceleration of datafication and climate change. She mentioned that tech industry also has a significant carbon footprint.
Prof. Ujjwal K Chowdhury, Pro Vice-Chancellor, Adamas University, summarized the key points of the session and added his remarks. He urged leaders of media institutions to come together for a new information order and media literacy movement. Dr Uma Shankar Pandey, IAMCR Ambassador, India, concluded the session with a vote of thanks.
Answering questions from the participants, Dr Brevini went over issues of AI algorithms countering fake news and privacy concerns associated with technology. Prof. Ambrish Saxena summarized the key points raised by Dr Brevini and thanked her for providing an in-depth understanding of communication policy research and the qualitative aspect of this vital area of research.
Dr Brevini elaborated various methods of policy analysis involving document analysis and qualitative interviews. She also explained the different types of interviews and their strengths and weaknesses.
Following the extensive discourse, Prof. K G Suresh, Founder Dean, School of Modern Media, UPES and ex-DG, IIMC, gave the valedictory speech. He expressed his pleasure over such interactions which bring the global media fraternity closer. He called for work regarding a National communication policy and integration of communication in education.
Kausik Das
IAMCR India WebinarSeries on Media andCommunication Research
Adamas University, KolkataOrganised by
on August 3 – 7, 2020
Conveners:
Prof. K G Suresh, Founder Dean, School of Modern Media, UPES, Dehradun
Valedictory Speaker:
Prof. Ujjwal K Chowdhury and Dr Uma Shankar Pandey
Associate Professor, Communication and Media, University of Sydney
Dr Benedetta Brevini
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Yukta Prakash
face2face, Episode: 1
/dmenoida/dmenoidadme.ac.in /dmenoida
Trust Series
face2faceith t w hw eo Dsht eaa nhC
A web series with real characters
DME Media Schoolpresents
Dr Ambrish SaxenaProfessor and DeanDME Media School
This digital initiative allows students to talk freely about their vision, passion and personal experiences. Three students, one from each batch, take part in each episode of the show. The first episode of the series featured Jennita Sabu (outgoing batch), Ayush Goyal (third year) and Hardik Dogra (second year).
Media School of Delhi Metropolitan Education, Noida launched an exclusive and innovative digital series - 'Face2Face' to interact with the students on August 4, 2020. The program has been designed to generate an informal interaction between students of DME Media School and Prof. (Dr) Ambrish Saxena, Dean, DME Media School.
Jennita talked about her keen interest in the field of research. She has presented various research papers and also won the 'Best Paper Presenter' award in ICAN-2. Regarding her time spent in DME, she said, “The three years of college has helped me in grooming my confidence.Ayush, who is very passionate about film making and playing cricket, has worked as an assistant director for a production house and also participated in many short films. He expressed his desire to build a good portfolio and get admission into a renowned film making institution.Hardik is an ardent reader having a keen interest in research. He has presented a research paper in ICAN3 and bagged the
All the students were glad to informally interact with the Dean and get an insight into each other's dreams and passion.
'Best Paper Presenter' award for it. He conveyed his interest in politics and activism during the show.
Trust Series
face2facewith th eow Dt sh eanCha
A web series with real characters
Jenitta SabuYear 3, BA (JMC)
Ayush GoyalYear 2, BA (JMC)
Hardik DograYear 1, BA (JMC)
Dr Ambrish SaxenaProfessor and DeanDME Media School
DME Media Schoolpresents
Season 1 Episode 1
Aug 4 6.30 pm
Palak Jaiswal
face2face, Episode: 2
Chaitra stated her love for photography. She also talked about her interest in badminton and dance. She spoke about her family and said that they supported her always.
The show began with Dr Saxena introducing the participating students and mentioning his observations about them.
The second episode of 'Face2Face' once again witnessed a lively interaction between the students of DME Media School and the Dean, Prof. (Dr) Ambrish Saxena. The participants for the session on August 05, 2020 were Chaitra Nambiar (outgoing batch), Nidhi Sahai (third year) and Ansh Pandey (second year). Ansh mentioned that his interest in political
and social debates was one of the reasons to pursue media studies. He said that he has participated and won many inter-school debates. He also spoke about his liking towards video editing and a possible career in the field.
Nidhi professed her love for music and her passion for playing guitar. She also expressed her interest in research work, anchoring and video editing. She talked about her teachers, friends and family and pointed out that the faculty of DME has been extremely supportive of her.
The informal yet fruitful discussion concluded with students giving their remarks on the program and thanking the faculty members behind such an innovative idea.
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Anish Narda
face2face, Episode: 3
15
The third episode of the new chat show with the Dean – 'Face2Face', featured Nandini Malhotra (second year), Yukta Prakash (third year) and Siddhant Sharma (outgoing batch) on August 06, 2020. The chat began with students speaking on what they admire the most about DME. During the interactive chat, students opened their heart and spoke on how DME Media School has influenced their lives and helped them grow as individuals. They also talked about their passion, friends and teachers during the session.
Episode three came to a close as Dr Saxena asked the students to share a few words of
On a separate topic about the family, each student had similar experiences to share that their family members are being very supportive of them especially when they choose journalism as a career.
For Siddhant, class discussions are an important aspect while Yukta has a special bond with her friends. As for Nandini, being the youngest, she mentioned that she is excited to be in DME and that she is looking forward to the journey ahead.
wisdom for the juniors. The students suggested 'make the most of it' and not to think that college is a Karan Johar film.
Aamaan Alam Khan
face2face, Episode: 4
Dr Saxena initiated the session by sharing his thoughts on the changes which the pandemic has brought to the teaching patterns at DME.
The participants for the fourth episode of the new chat show –'Face2Face'on August 07, 2020 were Mr Daksh Mudgil (outgoing batch), Ms Swikriti Jaiswal (third year) and Ms Prachi Sharma (second year).
Daksh who is an aspiring designer, shared some memorable instances from his time at DME. He shed light on some of his principles of acquiring new skills and Dr Saxena finally advised the students to
polishing them with the help of mentors. He also apprised the viewers on the ways they can utilize this lockdown to its fullest.Subsequently, Swikriti talked about her journey from being an under-confident girl to an aspiring radio jockey and the way DME has been helping her to achieve her goals.Prachi shared her ambition of being a news anchor and the way she has been striving to achieve it with the help of the immensely supportive faculty of the Media School.
stay persistent and adamant in their life, before concluding the session.
Aditi Srivastava
face2face, Episode: 5
The Face2Face Trust Series organised by DME Media School, presented its fifth episode on August 10, 2020. The episode included participation of Garvita Sharma (outgoing batch), Siddharth Kukreja (third year) and Muskan Baweja (second year).
Garvita, who is currently working with News Nation, mentioned that her career inclination is towards digital marketing. Siddharth, who is very passionate about
The students shared their passion and talked about how DME is helping them in achieving their goals.
While sharing their experiences at DME, they offered gratitude towards the faculty members and praised the motivating environment at DME. They also thanked
film making, is keen towards building a career in Direction. Muskan, who has just started her journey, is a dedicated social worker and would like to pursue PG in Event Management.Each of the participants believe in a common principle – 'One should never miss opportunities and should keep on exploring'.
their family members for being supportive.The lively chat show ended with the best wishes by the Dean.
Anish Narda
face2face, Episode: 6
For episode-6 of 'Face2Face', Dr Ambrish Saxena, Dean, DME Media School interacted with – Kushagrata Thakur (outgoing batch), Priyanka Naithani (third year) and Rohit Gupta (second year) on August 12, 2020.Dr Saxena talked to the students about their passions, career ambitions and college-life experiences. Kushagrata and Priyanka, both being an integral part of the DME Media School Newsletter committee, discussed the recent changes in the newsletter and the working of the team. They appreciated the implementation of fortnightly issues and the opportunity to write more.
Rohit, who is more inclined towards social work, revealed his practice of filing RTIs to gather information for the welfare of the masses. He also spoke about the support he receives from his family and friends.With parents being a lightning-rod to these students, the teachers were not far away from earning that title, as all the students had heart-warming things to say about them.
They both talked about having a single best-friend, who pushes them to do more and grow as a person. Kushagrata expressed her desire to pursue advertising, while Priyanka mentioned her interest in storytelling.
The episode concluded with a vote of thanks delivered by Dr Saxena to all the participants and faculty involved in making the show work.
Swati Singhface2face, Episode: 7
The session started with Dr Ambrish Saxena, Dean, DME Media School, welcoming the audience and sharing his thoughts on the ongoing pandemic and its challenges. He further introduced the students and asked them to share their opinions, passion and experiences at DME Media School.
The seventh episode of 'Face2Face', featured- Sakshi Tiwari (outgoing batch), Kritika Banerjee (third year) and Mayank Vaish (second year) on August 13, 2020
Sakshi shared her interest in anchoring and how DME gave her more opportunities to
The students were keenly interested in exploring different fields of media. They shared their college experiences and thanked their teachers for being as supportive as a family. They also talked about their family backgrounds and the way their family supports them despite facing many challenges.
groom herself. Kritika, who is aspiring to be a writer, shared her interests in poetry, blogging and digital media. Mayank, who is willing to pursue marketing and public relations, mentioned how his interest in media has multiplied since joining DME.
Wrapping up the session, Dr Saxena advised the students to be positive and persistent towards their goals in life.
Khushi Nagpal
face2face, Episode: 8The session concluded with a note on the plans of the students. They thanked Dr Saxena for allowing them to be a part of the show.
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Patron-in-Chief: Mr Vipin Sahni, Patron: Mr Aman Sahni, Justice Bhanwar Singh, Dr Ravikant Swami, Consulting Editor: Dr Ambrish Saxena, Editor: Dr Susmita Bala, Assistant Editor: Mohd. Kamil, Deepika Dhawan, Design & Layout: Anmol Mehta Production E-newsletter: Ritwik Ghosh Student Editorial Team: Kushagrata Thakur, Kausik Das, Priyanka Naithani, Palak Jaiswal, Yukta Prakash, Aaman Alam Khan, Anish Narda, Shiv Dhawan, Khushi Nagpal, Yashika Agarwal, Swati Singh Photography & Visual Effects: DME Frames, DME TV, Respective contributors
Printed & Published by Delhi Metropolitan Education
The eighth episode of 'Face2Face' witnessed presence of Valentina Rawat (outgoing batch), Somya Bhaskar (third year) and Aakriti Singh (second year) having an informal chit-chat with Dr Ambrish Saxena, Dean, DME Media School on August 14, 2020.The episode began with the introduction of the students and their interests, ambitions and campus life experiences. The students shared their desire to pursue different fields of Media and their gratitude for DME in helping them learn more and explore their interests. They also talked about their hobbies. While Valentina sang a song to showcase her
singing skills, Somya displayed her talents by presenting a few paintings. The students further shared their experience of the lockdown period and mentioned the new skills they learnt. Aakriti talked about her passion for dance and willingness to be a choreographer. She also mentioned about her keen interest in anchoring.The three students also shared stories about the support of their family and friend. They stated the importance of maintaining good relations with people and valuing different opinions.
