FOR BJP 2009=1991

The party goes back 18 years …

2009

Seats- 116Vote Share- 18.8%

1991

Seats- 119Vote Share- 21%

The BIGGEST difference

between 1991 and 2009

BJP IS ALL THAT IT WAS NOT MEANT TO BE.

PROBLEM IS TWO-FOLD

IDENTITY APPROACH

IDENTITY CRISIS• ARE WE EXTREMISTS?

• ARE WE MODERATES?

• ARE WE OPPORTUNISTS?

• DO WE WALK THE TALK WHEN IN POWER?

• DO WE KNOW WHAT ARE WE?

ATTITUDE PROBLEM:• LAIDBACK / • INFIGHTING / • NON-INCLUSIVE

SOLUTION:*ACCEPTANCE OF THE PROBLEM *A RADICAL ATTITUDINAL CHANGE

ONE

Youth In 2014, You need 150+ > 45 year old men/women to fight the Congress Youth Brigade

These Men/ Women need to behave the ability to create visibility and space for themselves in a clutter

TWO• Focus it-self on occupying the legitimate

Moderate Right of Centre

space which is vacant

What Does ModerateRIGHT of CENTER

Mean?

No Abrupt Re-visiting Of RAM TEMPLE

issue

A More JudiciousApproach on issues

Like the Nuclear Deal

THREETHE IMPORTANCE OF REGAINING

“MORAL HIGH GROUND”

What is MORALHIGH GROUND?

1996 –Principled Clarity!

Advaniji refused to contest the LS elections till

namewas cleared in the Hawala

Scandal

2008-9 Unprincipled Ambiguity!

A) Party loses its plot onTerrorism by virtually supporting the

Sadhvi

B) Party’s response to Varun is belowExpectations.

FOURHAVE A VISIONARY APPROACH:

2009 Congress is clear winner.

2014 will see re-emergence of anti- Congress-ism as an election sentiment. It will lead to re-alignment of forces.

BATTLE 2014

CONGRESS+ALLIES

VS

BROAD ANTI- CONGRESS ALLIANCE

(sans the Left which the BJP will have to isolate)

THE BIG QUESTION FOR

BJP* Can the Party position itself to

Lead a broadAnti- Congress alliance (sans Left)?

* More importantly can it do that without drifting from its ideology?

FIVE•BJP has to build its own base in A.P., Kerala, Tamil Nadu and West Bengal

SIX

* Have a succession plan in place

* The grass-root level supporters/ sympathizers/ swing supporters need to know who will lead them on.

SEVENTake Constructive, Responsible Opposition

to a New Level in the country by forming a