Date post: | 09-Jan-2017 |
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Alec Dent
BlaBlaCar UK @BlaBlaCarUK
Building a 25m Member Community
Based on Trust
Challenges of increased mobility(stats since the year 2000)
More Congestion
+423 MILLIONvehicles worldwide
More Pollution
+10.9 BILLIONtonnes CO2 per year
£14
£8 £14 £14
£50
A Fast Growing Community
20 millionmembers in April 2015
countries
NEW IN
2015
India
Mexico
Hungary
Romania
Serbia
Croatia
Brazil
20
NEW
THIS
YEAR
Trusted Community
Travel Search
People Powered Travel
Fred explains DREAMS @LeWeb and TedX
Rated
Activity Moderated Social
EngagedDeclared
D.R.E.A.M.S
D R E A M S
The Trust Framework by
DECLARED
RATED
D R E A M S
The Trust Framework by
ENGAGED
D A M SR E
The Trust Framework by
D M SR
ACTIVITY BASED
E A
The Trust Framework by
D SR E
MODERATED
A M
The Trust Framework by
D R E A
SOCIAL
M S
The Trust Framework by
Strangers
Facebook Contacts
Colleagues
Friends & Family
Levels of Trust
1.0
2.5
3.6
4.7
Neighbors 3.1
2015 Trust Survey conducted by BIPE for BlaBlaCar // 18 289 BlaBlaCar members surveyed over 11 countries
Strangers
Facebook Contacts
Colleagues
Friends & Family
Levels of Trust
1.0
2.5
3.6
4.7
4.3D.R.E.A.M.S. Profile
Neighbors 3.1
2015 Trust Survey conducted by BIPE for BlaBlaCar // 18 289 BlaBlaCar members surveyed over 11 countries
Breakdown cover &
onward travel
Driver personal
accident cover
Legal protection
Partnership
Stayfor the
SHARING
80%“more
affordable”
54%“more
mobile”
97%“Ridesharing makes for an
enjoyable ride”
Lovefor the
FREEDOM
Joinfor the
SAVING
The Benefits
Optimising Idle Resources
1.7 people
per carin Europe
2.8 people
per carin the BlaBlaCar
community
1 million tonnes
less CO2
In the past 2 years
✓ Less emissions
✓ Less congestion
✓ Shared costs
We create mobility
28%passengers would not have
travelled or would have driven
alone if BlaBlaCar wasn’t
available.
Strong positive externalities:
✓ We create additional mobility
in Europe
✓ We progressively take drivers
off the road
We fundamentally change
travel behaviour
Year 1
10%
50%
30%
70%
Year 2 Year 3
% of drivers whom
are also passengers
60%of BlaBlaCar members who
discovered the service as a
driver end up also using it as
passengers
Global energy savings
500,000 tons oil equivalent
In 2 years, BlaBlaCar ridesharing saved
Enough energy to
light Los Angeles
for 1 year=
Increased Access to Mobility
say BlaBlaCar is a more
affordable mode of
transport than previous
alternatives
54%
£5
More Affordable
£52
“feel more mobile”
80%
Underserved Routes
Oxford
Cambridge
direct connections
BlaBlaCarDelta
Airlines
129M~160M
2014 2015 2016 2017 2014
At the current growth rate, BlaBlaCar will transport more people in 2 years than the biggest US airline
~80M
40M20M
100%Growth YoY
Tra
ve
lers
tra
ns
po
rte
d
Source: BlaBlaCar database, US Dep’t of Transportation Bureau of Transportation Statisticsvia http://skift.com/2015/03/26/nearly-850-million-passengers-boarded-u-s-flights-in-2014/
13 countries19
countries
Follow me!
@nbrussonThanks!
Follow us @BlaBlaCarUK