Who are we? What ist

“Blackhat” / “Craphat”?

Blackhat in Social Media

Blackhat on your Website

Blackhat & fraud in Google SERPs

Q&A Session

Andre Alpar Double master degree in business &

computer science, business angel, online-marketeer since 1999

Dominik Wojcik aka. Böserseo Developer since 2000. ~5 years in the

hacking scene. Online marketing since 2004.

Rocket Internet Incubator

Blackhat Try to cheat without breaking laws Ignore the search engine guidelines

Craphat Break the laws Criminal intensions Hacking & Cracking

What is the problem? Misuse of social media

Why is it a problem? Advertising it can harm the image Legal rights

How can we solve it State clearly in your conditions Tell affiliates to communicate! Do not compensate these affiliates Monitor traffic peaks

•Some websites my become unusable•Service owners must prevent XSS

What is the problem? Craphats take over your website Inject malware

Why is it a problem? Costs of traffic and money Image will suffer

How can we solve it? Software “up to date” Security checks against SQL injection

and XSS!

What is the problem? Fake stores try to rank in Google

Why is it a problem? Rip off buyers

How can we solve it? Report all fraud websites to Google! Use Google spam reports Expose (e.g. on well read blogs)

Use security tools to check if your website has any security issues

SQL Inject meXSS meAccess meSprajax ( Ajax Security Checker )SWF IntruberSQLMap

Completely free Firefox-Addon for SEO professionals

Seerobots checks your Meta- Robots & X-Robots and displays it directly on the status bar

Customizable (of course) Download, use & spread the

word!

Webhttp://andre.fmhttp://boeserseo.com

Twitter@andrealpar@boeserseo