44
Page 1
Page 1
Page 2
Syed Hassan Ali Shah157
MEMBERS
GROUP “A”
Page 3
PRESENTATION OUTLINE
Profile
History
Company info
Key people
Board of Directors
Executive team
Leadership
Environments
Innovation
AJFAA
Page 4
Continue…….
Products
Services
Competitors
Competitive advantage
Achievement
SWOT Analysis
Shares
Sponsors
Opportunities
AJFAA
Page 5AJFAA
COMPANY PROFILE Founded: 1984
Founders:-Mike Lazaridis-Jim Balsillie
Headquarters:-Waterloo, Ontario, Canada
Area served:-Worldwide
Employees:-17,500 (July 2011).
Page 6
850, First BlackBerry device introduced in 1999 in Munich, Germany.
Common BlackBerry released in 2003.
First made headway in marketplace by email.
The original BlackBerry device had a monochrome display, but all current models have color displays.
AJFAA
HISTORY
Page 7
Organization Name: Research In Motion Ltd. /Blackberry
Company.
Slogan/Motto: “Love what you do”
Description:Research In Motion company also known
as (RIM) is the primarily maker and provider of BlackBerry wireless devices and e-mail services
AJFAA
COMPANY INFO:
Page 8
Strategic plan:-RIM Blackberry's mission is to
make BlackBerry became the first most popular smartphone by expanding their product to more countries around the world. Nowadays BlackBerry commands a 20.8% share of worldwide smartphone sale.
AJFAA
Continue…….
Page 9
“The company’s goal and vision is clear: “to provide solutions for the worldwide mobile communications market, including the software that allows the BlackBerry Smartphone to provide mobile access to email, applications, media and the Internet. Since the creation of Blackberry, it commands over 20% of the world’s Smartphone sales, available in over 91 countries on over 500 mobile service operators. Blackberry has sold over 100 million devices and still trumps the IPhone is sales since its development. With the development of the New Blackberry Torch we see the progress that Blackberry has made. Not only does Blackberry dedicate so much time and funds to research and development, but they have successfully built the brand strong and have reached different demographics in the past 5 years than any other company. There is no doubt that Blackberry has been, and will continue to be, the leader in research and development in wireless realm”.
MISSION STATEMENT
Page 10
Thorsten Heins (President & CEO)
AJFAA
KEY PEOPLE
Page 11AJFAA
KEY PEOPLE
Barbara Stymiest (Chairwoman)
Page 12
Mike Lazaridis (Vice Chairman)
AJFAA
KEY PEOPLE
Product Strategy.Development.Research.Manufacturing manager.
Page 13
Thorsten Heins (President and CEO, Research In Motion)
Robin Bienfait (Chief Information Officer)
Jim Rowan (Chief Operating Officer, Global Manufacturing & Supply Chain Research In Motion)
AJFAA
RIM BLACKBERRY EXÉCUTIVE TEAM
Page 14
Jim Balsillie(Co-Chief Executive Officer)
AJFAA
BOARD OF DIRECTORS
Driving corporate strategy.Business development,Marketing.Sales.Finance.
Page 15
Robin Bienfait(Chief Information Officer)
AJFAA
BOARD OF DIRECTORS
Leadership.Manages operations.Corporate IT.Global network service operator.
Page 16
Jim Rowan(Chief Operating Officer, Global Manufacturing & Supply Chain Research In Motion)
AJFAA
BOARD OF DIRECTORS
Product manufacturing.Logistics.Wireless operations manager.
Page 17
Don Morrison(Chief Operating Officer)
AJFAA
BOARD OF DIRECTORS
Leadership.Manages operations.Corporate IT.Global network service operator.
Page 18
Larry Conlee(Chief Operating Officer, Product Development and Manufacturing)
AJFAA
BOARD OF DIRECTORS
Product developer.Spokesperson.Manufacturer.Group leader.Associate negotiator.
Page 19
Brian Bidulka(Chief Accounting Officer)
AJFAA
BOARD OF DIRECTORS
Senior finance officer.Financial reporting.Accounts affiliations.Compliance activities.
Page 20
David Yach(Chief Technology Officer, Software)
AJFAA
BOARD OF DIRECTORS
Software operator.Software developer.Mobile communications.Applications operator.Radio firmware operator.
Page 21
Thorsten Heins, being leader, a manager, a company insider; take over as chief executive officer, succeeding Mike Lazaridis and Jim Balsillie.
Outlined his vision for the company’s future evolving its tactics but that a “drastic change” to the business is unnecessary.
Analysts like Faucette don’t agree. While there’s no “silver bullet” to fix Research in Motion’s problems, dramatic changes are needed.
“They need to come out with better products, faster and on time,”.
Speeded up the development process is on his to-do list,
“The phones are dated and don’t have a lot of the features and benefits”
Company’s plan is to create its own operating system was a time-consuming, expensive endeavor that hasn’t borne fruit and, in Faucette’s view, never will.
“Continuing to kick that horse is going to lead nowhere,”.
LEADERSHIP
Page 22AJFAAAJFAA
ENVIRONMENTSInternalExternal
Page 23
Strategic issues
Portfolio
R&D / Human resource
International expansion
AJFAA
INTERNAL ENVIRONMENT
Page 24AJFAA
STRATEGIC RECOMENDATIONS
International expansion.
Considering the lack of market saturation. (in respect to the smartphone niche.
International market differences.
Chinese market flood with clones manufactured.Cect (QXMC, Ltd.) such as the “HiPhone” and the “BlockBerry.”
Competitors will have to deal with the state owned manufacturing companies.
In India and Europe the dynamics are completely different but still not similar to the North American market.
This strategy will have major impact on the company as they will have to establish relations with new distributors for South America, research the proper international strategy for the firm as well as each demographic, and negotiate new contracts with diverse types of network carriers. Given the diverse range of market dynamics, RIM must expands on their current market development and product development strategies aggressively.
Complimentary but less major strategies include marketing bandwidth savings to new international customers and developing special forecasting unit(s) to assist with growth.
Page 25
Legal political
Economic
Social
EXTERNAL ENVIRONMENT
Page 26
Research In Motion (RIM) is the company behind the innovative and award-winning BlackBerry® product line. The BlackBerry family includes best-in-class smartphones and software offerings, as well as the BlackBerry Play Book, the world’s first professional-grade tablet.Setting the bar for mobile access to email, applications and more, the BlackBerry family of products also allows virtual real-time communication, so you can stay in touch with the people and information that matter most.
AJFAA
LEADING INNOVATION
Page 27AJFAAAJFAA
PRODUCTS&
SERVICES
Page 28
Smarts: 5790, 5810, 5820, 6210, 6220, 6230, 6280, 6510, 6710, 6720, 6750.Pearl: 8100, 8110, 8130, 9100.Pearl Flip: 8220, 8230.Curve: 8300, 8310, 8320, 8330, 8350i,Bold: 9500, 9530, 9650, 9700, 9780,Storm: 9500, 9530, 9520, 9550.Torch: 9810, 9850.Bold Touch: 9900.
AJFAA
PRODUCTS
Page 29
Cell-crypt Chalk Media
Google Gwabbit (Technicopia)
i-Lane
Log-MeIn
Otter-Box
Viigo
Xobni
SERVICES
Page 30AJFAAAJFAA
COMPETITORS
Page 31AJFAA
COMPETITORS
Page 32
1) Their first mover strategy 2) Their ability to take advantage of developing nations’ broadband limitations
AJFAA
COMPETITIVE ADVANTAGES
Page 33
Wireless achievement management award 2011.Best managerial settlement award 2008, 2010.Product growth and ease award 2009.Best goal planner award 2007.Super strategy making and implementation wining award 2008, 2011.
ACHEIVEMENTS
Page 34AJFAAAJFAA
SWOTANALYSIS
Page 35
RIM grown to a $5.2billion company.RIM core technology centers on radio technology and mobile communication.Research and development is a key success to RIM.RIM’s product gives up $85 million in revenues and $10.5 million in net income in 2000.RIM 850, 950, and 957 products have a software package that allows the user to access email “anytime anywhere.” RIM and Intel “Most Successful Alliance in North America.” By awarding them in 1999 Canadian American Business Achievement Award.RIM had relationship with community software, technical support, and discussion forums with its “Developer Zone.”Blackberry BrandBusiness market penetrationInternationally establishedRIM softwareSure-Type® technologyBlackBerry Messenger
STRENGTHS
Page 36AJFAA
They were providing the advance technology product.Blackberry prices were high.They have to come up with some solution to better their new product than Motorola.The internet service should be faster to login to email system.RIM is not application development.They hired third parties to develop the application for Blackberry devices.Product appeal/ advertising.Lack of consumers outside existing business market Head to head positioning.
WEAKNESSESS
Page 37
Great product with advance technology.Lots of features in Blackberry.Fulfill the customer needs and wants.RIM was doing well in the marketBrand loyaltyThey know what their customer wants.Leading-edge radio technology.Some famous communication product was already in the market for example pagers.They were first in the market for their famous product Blackberry.Product developmentUntouched marketsPlay-Book New Blackberry TorchBlackberry 6 operating system
AJFAA
OPPORTUNITIES
Page 38
Competition between Motorola.Motorola had some good product to compete with RIM blackberry.Nokia, Ericsson, and Motorola are the major components of email capable mobile phones.Nokia largest cell phone provider.Motorola has strong brand appreciation with the consumer market. Motorola know how to promote their product in to the market.Motorola have good relationship with National Football League (NFL).Apple .Google Android.Increasing competitive pressures.Keeping up with consumer behavior and Demand.
THREATS
Page 39
BlackBerry-maker Research In Motion took a beating in the markets Friday, losing 20 per cent of its stock value, as the company struggles to stay relevant in the wake of Apple's iPhone and Google's Android system. Investors wiped out $3 billion in RIM's stock value, sending the share price plummeting by $5.90 to $23.60 from the previous day. RIM has announced second-quarter profits were down 58 per cent to US$329 million, well below expectations from analysts. RIM also said it's paying out $118 million to cover the cost of slashing 2,000 jobs, or about 11 per cent, of its workforce, based on disappointing sales of BlackBerry smart phones as well as the Play-Book tablet. Mike Lazaridis, co-CEO with Jim Balsillie, said the numbers didn't truly reflect the company's sales, as updated versions of the Bold, Torch and Curve smart phones were on the market for only a couple of weeks of the second quarter, which ended in August 2011.
SHARES
Page 40AJFAA
SPONSORS
Page 41
Reach a knowledgeable, enthusiastic and motivated audience in the Solutions Showcase. BlackBerry World™ attracts the entire BlackBerry® ecosystem, from wireless enthusiasts to industry leaders. If you have services or products to showcase, you can target this highly influential audience by becoming a BlackBerry World sponsor.
Find out about the sponsorship opportunities available by reading through the Sponsorship Prospectus.
The application deadline for becoming a BlackBerry World 2012 Sponsor is April 2, 2012.
Have any questions? Please get in touch with our sponsor management team at [email protected]. Interested in knowing who has sponsored in the past? View the complete list of 2011 Sponsors.
SPONSORSHIP OPPORTUNITIES
Page 42AJFAA
REFERENCESGoogle.Wikipedia.Blackberry official site.RIM managerial site.Miss Nichol Carmel.(Chief Regional executive manager, Paksitan)
Page 43AJFAA
THANK YOU
Page 44AJFAA
QUESTIONS&
ANSWERS
