Blackblot Product Management Training Program

8/14/2019 Blackblot Product Management Training Program

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BlackblotBlackblotProductProduct

ManagementManagementTrainingTraining1.101.10



Agenda

s Blackblot Concept of Product Managements Blackblot Training Program Overviews Blackblot Training Program Coursess

Blackblot Training Program Seminarss Blackblot Training Program Needs Evaluator s Blackblot Training Pedagogys Blackblot Training Program Benefitss Blackblot – Product Management Expertise™

Copyright © 2010 Blackblot. All rights reserved. 2



BlackblotBlackblot

Concept of Concept of ProductProductManagementManagement



ProductPlanningCustomer Advocacy

ProductProductManagementManagement

Product Management Domain

ProductMarketingBusiness Value




s PMTK is a comprehensive set of tools andaccompanying methodology that illustrates notable bestpractices and processes, which help create successfulmarket-driven products.

Blackblot Product Manager's Toolkit™




PMTK Foundation Rules

s PMTK Foundation Rule #1PMTK Foundation Rule #1Product management is comprised of productplanning and product marketing.

s PMTK Foundation Rule #2PMTK Foundation Rule #2Product management resides solely in the

problem space.




PMTK Action ModelRESEARCH

▼Product Planning▼ LEARNIN

G

Planning► Definition► Development► Maintenance►

Describe market problemsand needs

Define solutions tomarket problems

Build solutions that solvemarket problems

Sales channels support and product revisions

Market Requirements¤ Features Matrix Pricing Model¤ Win/Loss Analysis

Use Cases Product Roadmap Product Evangelism¤ Customer Visit

▼Product Marketing▼

Evaluation► Strategy► Readiness► Execution►

Examine opportunities toserve the market

Formulate the market approach

Prepare market tactics and MarCom activities

Deliver value and build competitive advantage

Business Case¤ Corporate Mission Company Profile Company Presentation

Competitor Analysis Product Positioning Product Backgrounder Product Presentation

Product Comparison Value Documents Collateral Matrix Lead Generation

Market Plan¤ Launch Plan◊ Marketing Review◊

Leg end:◊ Supported via consulting.¤ Specialized training available.

• Sales AxiomsSales Axioms

• PSFB (Problem/Solution/Feature/Benefit)PSFB (Problem/Solution/Feature/Benefit)

• USP (Unique Selling Proposition)USP (Unique Selling Proposition)




PMTK Action-Team ModelRESEARCH

▼Product Planning▼ LEARNIN

G

Planning► Definition► Development► Maintenance►

Describe market problemsand needs

Define solutions tomarket problems

Build solutions that solvemarket problems

Sales channels support and product revisions

Market Requirements¤ Features Matrix Pricing Model¤ Win/Loss Analysis

Use Cases Product Roadmap Product Evangelism¤ Customer Visit

▼Product Marketing▼

Evaluation► Strategy► Readiness► Execution►

Examine opportunities toserve the market

Formulate the market approach

Prepare market tactics and MarCom activities

Deliver value and build competitive advantage

Business Case¤ Corporate Mission Company Profile Company Presentation

Competitor Analysis Product Positioning Product Backgrounder Product Presentation

Product Comparison Value Documents Collateral Matrix Lead Generation

Market Plan¤ Launch Plan◊ Marketing Review◊Product Planner

Sales Engineer

Product Marketer

MarCom Manager




BlackblotBlackblotTraining ProgramTraining Program

OverviewOverview



Blackblot Training Program Overview

Challenges in Product Managements Role definition.s No definitive methodology.s

Lack of uniform work tools.s Managing tasks and processes.s Choice of product delivery strategies.s Relationships with other departments.





Blackblot Training Program Purposes Create a common level of knowledge about product

management concepts.s Build the skills required to practically perform product

management tasks and implement product managementprocesses.

s Teach the multitude of tools available to support productmanagement operations.







Blackblot Training Program Objectivess Enable “ Improved Job Performance ” of high-tech product

management professionals.s Enable high-tech companies to achieve better

consistency in the internal application of the productmanagement discipline.





Blackblot Training Program Characteristicss Designed to provide students with all three job

necessities: knowledge, skills and tools.s Delivered in a highly interactive mode, allowing

attendees to participate and provide personal input asmuch as possible.

s Extremely practical and interlaced with various historicalhigh-tech case studies to promote a deep understandingof topics.




Blackblot Skills Radial




Blackblot PMTK Book





CoursesCourses



Blackblot Product Management Courses

Strategic Product Management for Planners™Strateg ic Product Management for Planners™ †

s This course is comprised of the “ Strategic Product Management ™” (two-day) and “ Procedural Requirements Management ™” (one-day) seminar modules.

Strategic Product Management for Marketers™Strateg ic Product Management for Marketers™ †

s This course is comprised of the “ Strategic Product Management ™” (two-day) and “ Business and Market Planning ™” (one-day) seminar modules.

† Available “ Blackblot Product Management Professional ™” (BPMP) certification test.




Blackblot Product Management Courses

Market-Value Pricing™Market-Value Pricing ™s This course is comprised of the “ Market-Value Pricing ™”

(one-day) seminar module.

Interactivity and Communication™Interactivity and Communication™s This course is comprised of the “ Interactivity and

Communication ™” (one-day) seminar module.




Blackblot Product Management Certification

Blackblot Product Management Professional™ (BPMP)Certification Programs BPMP program’s curriculum is based on Blackblot’s

product management seminars and industry expertise.s “BPMP in Product Management ” core test.s “BPMP in Product Planning ” advanced test.s “BPMP in Product Marketing ” advanced test.





SeminarsSeminars



Blackblot Training Program Seminars

Strategic Product Management™ (SPM)Strateg ic Product Management™ (SPM)s Product management is a domain that holds two

disciplines: product planning and product marketing.s This two-day seminar provides attendees with the

knowledge, skills and tools to effectively plan and markettechnology products and services based on “ Blackblot Product Manager’s Toolkit ”™ (PMTK) and “ PMTK ActionModel ”.

s Deliverable: PMTK templates and processes.





Procedural Requirements Management™ (PRM)Procedural Req uirements Management™ (PRM)s Ambiguous market requirements lead to flawed products

and dissatisfied customers, but well-defined marketrequirements are the basis for a smooth developmentprocess and marketplace success.

s This one-day seminar provides attendees with theknowledge, skills and tools to effectively identify andarticulate market requirements.

s Deliverable: market requirements document (MRD).





Business and Market Planning™ (BMP)Business and Market Planning ™ (BMP)s Companies operate in dynamic and complex

environments that impact their ability to be profitable.s This one-day seminar provides attendees with the

knowledge, skills and tools to effectively contribute tobusiness and market planning activities.

s Deliverables: business case and market plan.





Market-Value Pricing™ (MVP)Market-Value Pricing ™ (MVP)s Pricing is immensely complex, multi-varied, and driven

by numerous conjoint considerations with far reachingconsequences.

s This one-day seminar provides attendees with theknowledge, skills and tools to effectively contribute toproduct pricing activities.

s Deliverable: pricing model.





Interactivity and Communication™ (IC)Interactivity and Communication™ (IC)s Soft skills are non-technical business skills that often

impact the success of development projects more thantechnological skills.

s This one-day seminar provides attendees with theknowledge, skills and tools to effectively communicatewith diverse audiences and individuals encountered inthe course of a product manager’s job.

s Deliverable: professional development plan.





Needs EvaluatorNeeds Evaluator



Blackblot Training Program Needs Evaluator

Strategic Product Management for Planners™ CourseStrateg ic Product Management for Planners™ Course“I am responsible for identifying and articulating market requirements that later help define a product’s feature set.” “I am responsible with being a market expert and building

knowledge relative to technology, products, customers, and competitors.” “My key deliverables are mostly product planning related and include creating ‘Market Requirements Documents’ (MRD).

“I mostly communicate with people in the sales and engineering departments.”

Note: This course is applicable to a training candidate’s needs if Note: This course is applicable to a training candidate’s needs if over 50% of the above statements are deemed relevant.over 50% of the above statements are deemed relevant.





Strategic Product Management for Marketers™ CourseStrateg ic Product Management for Marketers™ Course“I am responsible for planning and executing outbound activities aimed at generating product awareness,differentiation, and demand.”

“I am responsible with being a marketing expert and implementing marketing processes and executing marketing tasks using marketing tools.” “My key deliverables are mostly product marketing related and include business cases and market plans.” “I mostly communicate with people in the sales and marketing communications departments.”






Market-Value Pricing™ CourseMarket-Value Pricing ™ Course“I manage a product pricing process in my company.” “I often contribute to product pricing activities in my organization.”

“My role demands the use of tools and processes that aid themaking of actual pricing decisions.”






Interactivity and Communication™ CourseInteractivity and Communication™ Course“I am responsible for communicating with diverse external audiences, ranging from customers and journalists toanalysts.”

“I often perform crucial outbound activities such as delivering a product demo or preparing a product review guide.” “My role demands I develop a range of soft skills such asnegotiation, team management, public addressing, authoring,and business etiquette.”





BlackblotBlackblotTrainingTraining

PedagogyPedagogy



Blackblot Training Pedagogy

Training Pedagogy Characteristics (1)s Own proprietary instructional methodology.s Designed to be more collaborative, contextual and

active, for a better learning experience.s Accommodates different learning styles, via a full range

of interactive methodologies coupled with supportivedata and classroom activities.





1. Introduction 8. Evaluation

2. Definitions 9. Past Experiences

3. Model 10. Statistical Data

4. Content 11. Action Item5. Example 12. Support Chapter

6. Retention Drill 13. Retention Tool

7. Exercise 14. Certification

Training Pedagogy Characteristics (2)s Utilizes a predetermined sequence of diverse

instructional activities which help students more easilygrasp the content being taught.

34




Training Delivery Modes Used throughout Blackblot’s training program, the

classroom delivery format is employed as the best formatfor delivering complex and diverse content.

s The classroom delivery format is based on intensive andhighly interactive sessions which are forty five minutes toone hour in duration.





BenefitsBenefits



Blackblot Training Program Benefits

Key And Fundamental Benefits (1)s Structured approach to product management, resulting in

less time to arrive at product management decisions.s Clearer understanding of the product management

process and its principals, resulting in a higher potentialto deliver successful products.

s Comprehensive set of tools, concepts, models, andprocedures, resulting in a more effective execution of

product management processes.





Key And Fundamental Benefits (2)s Conventions on “what-to-do” and not “how-to-do”,

resulting in more effort spent on performing theappropriate product management activities.

s Comprehensive approach to product management thatconsiders the most relevant contributing factors, resultingin more complete and realistic product managementdecisions.





Blackblot Networking GroupsBlackblot Networking Groupss “Blackblot Alumni ” on LinkedIns “Blackblot BPMP ” on LinkedIn





Blackblot Websites The Blackblot website acts as a content repository and

serves as a post-training support and distribution pointfor product management content.

www.blackblot.comwww.blackblot.com




Blackblot –Blackblot –ProductProduct

ManagementManagementExpertise™Expertise™



Blackblot – Product Management Expertise™

Blackblot Backgrounds Founded in 2000, Blackblot is a provider of product

management focused tools, training, and consultingservices. Blackblot enables high-tech companies reach

commercial success through effective productmanagement practices.




Blackblot – Product Management Expertise™

BlackblotBlackblotP.O.Box 5173P.O.Box 5173

Caesarea 38900Caesarea 38900ISRAELISRAEL

Phone: +972-54-6860473Phone: +972-54-6860473Email: [email protected]: [email protected]: www.blackblot.comWeb: www.blackblot.com

Skype: BlackblotSkype: Blackblot




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Blackblot – Product Management Expertise™ www.blackblot.com

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This document is provided "as-is" with no explicit or implicit guarantee or warranty as to theaccuracy of the information contained here. The author claims no responsibility, implied or

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