WHYBRAND?

why

bra

nd?

To leverage a clear and cohesive identity around your customer-centric system for a matchless, strategic advantage. To excavate your Big !dea and your authentic story.

To develop a clear and meaningful strategic course.

To close the gap between your identity and the image your customers have of you.

To differentiate by more than price and function (the easiest differentiators to copy).

To make your message worth talking about, worth listening to, and worth supporting.

To develop the company culture and attract like-minded, zealous, inspired talent that shares your values and purpose.

To increase the value and effectiveness of your marketing strategies.

To build trust with your customers.

Because a brand shaped on the Big !dea returns your investment.

Still NotConvinced?

A new competitor with a value-loaded proposition is storming your market; reducing your once “owned” differentiation to a cost-of-entry benefit, usurping your brand position and diluting your relevance.

Your organization is readying to enter new markets with a disruptive and powerful proprietary advantage that changes the strategic game.

For a long time customers have accused your brand of being “outdated”. You were hoping to ride out your retro look long enough to earn a classic distinction that would endear you to the nostalgic market.

Your products perform better in independent testing against your two biggest competitors. Yet, they smoke you in sales. How can you have lagging sells with a winning product?

You have acquired two companies. One of them was larger than yours. But you kept your name. The lack of unity and identity is getting to everyone.

You are hoping to secure venture capital for your start up. But the feedback indicated that you had a confusing message and a vague image.

Brands weren’t necessary in your industry. Your reputation was your strategic advantage for years. Things have changed. A new player is pushing a sharp brand.

Your brand has been gauging your carbon footprint up and down the value chain: adopting minimal packaging standards, innovating efficient delivery and advertising models. You are now recognized as a forerunner in the sustainability economy. This opens whole new worlds to you...if you let people know.

Your brand is recognized as a great employer; your superior work culture has been honored with national awards. You want to build your employee engagement, programs and success into your brand story in the hopes of attracting top talent and recognizing your people.

The world has changed, the people involved have evolved, and the business has morphed. You need a cohesive brand to align the new direction, the evolution, reflect the relevance and introduce your Big !dea.

You do not merely want to be considered just the best of the best.

You want to be considered the only ones

who do what you do.

Brand@BlackDogStrategy.com

BlackDogStrategy.com

716.898.0874©2012 BlackDog Strategy & Brand

BlackDog Strategy & Brand™BIG !DEA™HARD WORK™

BostonAlbanyBuffalo

Jerry Garcia