BLACKJACK BLACKJACK PROJECTPROJECT

DESCRIPTION OF DESCRIPTION OF GENERAL DETAILS OF GENERAL DETAILS OF

THE FIRMTHE FIRM

LOCATIONLOCATION

BELGIUM BELGIUM 8 8 HUNGARY HUNGARY 6 6 BRAZIL BRAZIL 1 1 INDIA INDIA 1 1 CHINA CHINA 14 14 ITALY ITALY 46 46 FRANCE FRANCE 235 235 POLAND POLAND 1010 GERMANY GERMANY 8 8 PORTUGAL PORTUGAL 10 10 NETHERLANDSNETHERLANDS 2 2 ROMANIA ROMANIA 11 RUSSIA RUSSIA 2 2 SPAIN SPAIN 57 57 UNITED KINGDOM UNITED KINGDOM 6 6

SIZESIZE

22 COUNTRIES, 313 SHOPS, 26500 22 COUNTRIES, 313 SHOPS, 26500 EMPLOYEESEMPLOYEES

87% OUT OF FRANCE87% OUT OF FRANCE 80 MILLION CUSTOMERS PER YEAR80 MILLION CUSTOMERS PER YEAR 35000 REFERENCE PRODUCTS35000 REFERENCE PRODUCTS

HISTORYHISTORY

ESTABLISHED IN LILLE (FRANCE) IN ESTABLISHED IN LILLE (FRANCE) IN 19751975

GERMANY GERMANY 1986 1986 UNITED KINGDOM AND USA IN 1999UNITED KINGDOM AND USA IN 1999 EXIT AMERICAN MARKET EXIT AMERICAN MARKET 2006 2006 SPAIN SPAIN BARCELONA 1992 BARCELONA 1992

HISTORYHISTORY

2003 2003 BENEFITS OF 3100 MILLION BENEFITS OF 3100 MILLION EUROSEUROS

NOW: EXPANSION TO CHINA AND NOW: EXPANSION TO CHINA AND INDIA INDIA NEW MARKETS NEW MARKETS

LARGEST SPORTING GOODS LARGEST SPORTING GOODS RESELLER IN THE WORLDRESELLER IN THE WORLD

BUSINESS SECTORBUSINESS SECTOR

RETAIL INDUSTRY SECTORRETAIL INDUSTRY SECTOR SPORT EQUIPMENT WITH LOWER SPORT EQUIPMENT WITH LOWER

PRICES AND HIGH QUALITYPRICES AND HIGH QUALITY CONTRACTING SERVICESCONTRACTING SERVICES OWN PRODUCTSOWN PRODUCTS CREATING DESIRABILITY AND MAKING CREATING DESIRABILITY AND MAKING

THE PLEASURE AND BENEFITS OF THE PLEASURE AND BENEFITS OF SPORTS AVAILABLE FOR EVERYONESPORTS AVAILABLE FOR EVERYONE

COMPETITORSCOMPETITORS

BIGGEST MULTINATIONAL: NIKE, BIGGEST MULTINATIONAL: NIKE, ADIDAS…ADIDAS…

LITTLE SPORT SHOPSLITTLE SPORT SHOPS

ORGANIZATIONAL STRUCTUREORGANIZATIONAL STRUCTURE

OXYLANE: GROUPS TOGETHER A OXYLANE: GROUPS TOGETHER A WHOLE NETWORK OF COMPANIESWHOLE NETWORK OF COMPANIES

TWO DIFFERENT ACTIVITIES:TWO DIFFERENT ACTIVITIES: BRANDS THAT CREATE WORLD-LEADING BRANDS THAT CREATE WORLD-LEADING

SPORTS PRODUCTSSPORTS PRODUCTS LOCAL AND ON-LINE RETAIL FORMATSLOCAL AND ON-LINE RETAIL FORMATS

Products for high variety of sportsProducts for high variety of sports

RunningRunning CyclingCycling Roller and snow sportsRoller and snow sports SwimmingSwimming Team sportsTeam sports HuntingHunting FishingFishing GolfGolf Racket sportsRacket sports Horse ridingHorse riding ……

Its own marksIts own marks

For all sports:For all sports:- Team sports (Team sports (KipstaKipsta) )

- Racket sports (Racket sports (ArtengoArtengo))

- Mountain and adventure sports (Mountain and adventure sports (Kalenji & QuechuaKalenji & Quechua))

- Fishing (Fishing (CaperlanCaperlan))- Bikes (Bikes (B’twinB’twin))- Fitness and gym (Fitness and gym (DomyosDomyos))- Horse riding (Horse riding (FouganzaFouganza))- Golf (Golf (InesisInesis))- Hunter (Hunter (SolognacSolognac))- Water sports (Water sports (TribordTribord))- Snow sports (Snow sports (Wed’zeWed’ze))- Roller sports (Roller sports (OxeloOxelo))- Sportive drinks and foodsSportive drinks and foods

What’s the formula of the success?What’s the formula of the success?

Big shop centersBig shop centers Easy to find any product Easy to find any product (agrupated by sports)(agrupated by sports)

Very good quality and good prizesVery good quality and good prizes Huge variety of marksHuge variety of marks

for any sportfor any sport Good staff to advicing forGood staff to advicing for

all their productsall their products

and more and more services…and more and more services…

On-line shoppingOn-line shopping Complet catalogue of products Complet catalogue of products (with dimensions, weight and prize)(with dimensions, weight and prize)

Workshop for repaire and costumizeWorkshop for repaire and costumize DesignerDesigner Delivery serviceDelivery service Member clubMember club Discounts and special offersDiscounts and special offers

FITNESS CUBFITNESS CUBMulti-exercise machine in order to tone the Multi-exercise machine in order to tone the

body upbody up

- - more than 30 different more than 30 different

exercisesexercises

- - 50cm x 50cm x 50cm 50cm x 50cm x 50cm

(folding)(folding)

- only 15 kilograms - only 15 kilograms

- with all accessories - with all accessories

neededneeded

- Very compact- Very compact - Innovative design - Innovative design - Varied exercises - Varied exercises - Ready for use - Ready for use

- Quality and highly Quality and highly resistant materialsresistant materials- Tested & approved by Tested & approved by a big name international a big name international fitness fitness

- Complet table of exercises and movements Complet table of exercises and movements - Demostrative videos to show how do Demostrative videos to show how do

exerciseexercise http://fitnesscube.domyos.com/EN/design.html

And much more for…And much more for…

Applications of 3 Quality Applications of 3 Quality ToolsTools

Check SheetsCheck Sheets

Pareto Principle Pareto Principle

Ishikawa DiagramsIshikawa Diagrams

Check SheetsCheck Sheets

They are used when a shop receives products to They are used when a shop receives products to check if everything has been sent and with any check if everything has been sent and with any defects.defects.

Annotate where every product is stored in the Annotate where every product is stored in the warehouse in a check sheet. When other warehouse in a check sheet. When other employess have to take something it allows them employess have to take something it allows them to find it easier and faster.to find it easier and faster.

Pareto PrinciplePareto Principle

80% of stock comes from 20% of suppliers80% of stock comes from 20% of suppliers Although they sell lots of different brands, most of their Although they sell lots of different brands, most of their

products are from a few suppliers like Domyos, Artengo, products are from a few suppliers like Domyos, Artengo, Quechua...Quechua...

80% of the sales come from 20% of the costumers80% of the sales come from 20% of the costumers Bussineses like gyms, golf clubs… need lots of sport Bussineses like gyms, golf clubs… need lots of sport

equipment.equipment.

20% of the shops produce 80% of the sales20% of the shops produce 80% of the sales Sales of shops can be very different depending on Sales of shops can be very different depending on

several factors, for example the location (shops in big several factors, for example the location (shops in big cities will sell much more the shops in small cities).cities will sell much more the shops in small cities).

Ishikawa DiagramsIshikawa Diagrams

They can be used in many different areas.They can be used in many different areas. They are useful to reveal cause-effect relationships They are useful to reveal cause-effect relationships

among different variables:among different variables: When they have to decide the location of a new shop, When they have to decide the location of a new shop,

ID can help to decide between different factor like ID can help to decide between different factor like distance to the city, size of the shop, cost…distance to the city, size of the shop, cost…

When they have to hire employees, ID can be used to When they have to hire employees, ID can be used to establish the characteristics that they can find good or establish the characteristics that they can find good or not to select a person.not to select a person.

When they have to change the management of the When they have to change the management of the company…company…

Process StrategyProcess Strategy

Product-Focused StrategyProduct-Focused Strategy High volume, low variety productsHigh volume, low variety products Discrete unit manufacturingDiscrete unit manufacturing

Process StrategyProcess Strategy

AdvantagesAdvantages Lower variable cost per unitLower variable cost per unit Lower but more specialized labor skillsLower but more specialized labor skills Easier production planning and controlEasier production planning and control

Process StrategyProcess Strategy

DisadvantagesDisadvantages Lower product flexibilityLower product flexibility More specialized equipmentMore specialized equipment Usually higher capital investmentUsually higher capital investment

Questions for Process Analysis and DesignQuestions for Process Analysis and Design

Is the process designed to achieve competitive Is the process designed to achieve competitive advantage in terms of differentiation, response, advantage in terms of differentiation, response, or low cost?or low cost?

It is designed for all, but mostly for It is designed for all, but mostly for differentiation (it is more flexible in the types differentiation (it is more flexible in the types of exercises you can do on it and in the places of exercises you can do on it and in the places you can fit it in)you can fit it in)

Questions for Process Analysis and DesignQuestions for Process Analysis and Design

Does the process eliminate steps that do not Does the process eliminate steps that do not add value?add value?

Yes, it eliminates unnecessary wasteful Yes, it eliminates unnecessary wasteful manufacture and streamlines the sale of the manufacture and streamlines the sale of the Fitness Cube.Fitness Cube.

Questions for Process Analysis and DesignQuestions for Process Analysis and Design

Does the process maximize customer value as Does the process maximize customer value as perceived by the customer?perceived by the customer?

Yes, the product is perceived as efficient in Yes, the product is perceived as efficient in design and use, making it very appealing.design and use, making it very appealing.

Questions for Process Analysis and DesignQuestions for Process Analysis and Design

Will the process win orders?Will the process win orders? Yes, the process will win orders.Yes, the process will win orders.

TECH SIDETECH SIDE

Decathlon is very well tech soportedDecathlon is very well tech soported

TECH SIDETECH SIDE

Lot of marks make products for Lot of marks make products for DecathlonDecathlon

Big cantitiesBig cantities VarietyVariety CompetitivityCompetitivity ......

TECH SIDETECH SIDE

Increase qualityIncrease quality Prices get downPrices get down More soldingsMore soldings Consumers satisfactionConsumers satisfaction

THE POSIBILITIES OF INTERNET AS THE POSIBILITIES OF INTERNET AS A CHANNEL DISTRIBUTIONA CHANNEL DISTRIBUTION

www.decathlon.comwww.decathlon.com

New New On-line: products to the homeOn-line: products to the home

www.decathlon.comwww.decathlon.com

Star product very resaltedStar product very resalted Attractive for visitorsAttractive for visitors

www.decathlon.comwww.decathlon.com

Advantages of the on-line serviceAdvantages of the on-line service

www.decathlon.eswww.decathlon.es

Atractive advertisementsAtractive advertisements Posibilities of web pagePosibilities of web page

www.decathlon.eswww.decathlon.es

Mapa de tiendasMapa de tiendas

www.decathlon.eswww.decathlon.es

Catálogo por deportesCatálogo por deportes

www.decathlon.eswww.decathlon.es

Compra on-lineCompra on-line

www.decathlon.eswww.decathlon.es

Contacta con DecathlonContacta con Decathlon

www.decathlon.eswww.decathlon.es

Servicio de TallerServicio de Taller

www.decathlon.eswww.decathlon.es

En busca de nuevos empleados…En busca de nuevos empleados…

SITES OF DECATHLON PROVIDERSSITES OF DECATHLON PROVIDERS

Links for visiting the providers that support Links for visiting the providers that support Decathlon technically.Decathlon technically.

CONCLUSIONSCONCLUSIONS

On-line vents to the home are newOn-line vents to the home are new Is early to know their impactIs early to know their impact Decathlon is continuing its politic of get Decathlon is continuing its politic of get

down prizes, and make a easy way for down prizes, and make a easy way for consumers.consumers.

This form of thinking is the responsable of This form of thinking is the responsable of the incredible growing up of Decathlon in the incredible growing up of Decathlon in last yearslast years

On-line services continues this way…On-line services continues this way…

IMPLICATION OF IMPLICATION OF TWITTERTWITTER

What are you doing?What are you doing?

TWITTERTWITTER

Internet applicationInternet application Connect and network with othersConnect and network with others Keep everyone informedKeep everyone informed What employees are doing each moment?What employees are doing each moment?

TWITTERTWITTER

Control who visits the webpageControl who visits the webpage What has been said about our company?What has been said about our company? Protect our brands about what people sayProtect our brands about what people say Promote our productsPromote our products