Blaine Millet Clay Loges

Social Media…

The “REVOLUTION”

Impacting EVERY BUSINESS …whether you like it or not

Blaine Millet

Clay Loges

NEW e-Bookjust released

Special Offerto “Nancy’s teams”

FREE(limited time)

Get yours today!Go to:

www.WOM10.com

• Increase SALES

• Increase MARKET SHARE

• Improve Customer and Employee LOYALTY

Social Media is “sweeping” over the Landscape - rapidly

• Interesting• Compelling• Passionate• Authentic

• Real information• Real-time• Lively• Viral

• Not listening

• Self-promoting

• Not adding value

• Not being honest

• Hard selling

• Corporate speak

• Collect Followers

7 Deadly Sins of Social Media

Social Media and Word-of-Mouth

Social Media

Word-of-Mouth

Group of “tools” for…• Interacting with others via the Web• Creating conversations/dialogs• Building Relationships• Sharing stories and perceptions

Giving people a reason to talk• WOM is simply “act of people talking”• Leveraging experiences and

testimonials• Proactive and passionate

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.”

“The internet (social media) lets you take really good care of 100 people instead of harassing 2000.”

-- Seth Godin, Author and Marketing Guru

Only 14% of people “trust” advertisements

78% of people “trust” other’s recommendations about products and services

Corporate Messaging

Viewpoints and conversations by employees to one another

The “Collision”

Internally controlled

• Website• Committee produced• Presentation• Screened content• PR releases• E-mail broadcasts

Employee wants

• CEO Blog• Author Authenticity• Passionate stories• Sincere• Transparency• Engagement with others

The “NEW” World of “PULL” Communications

If they don’t find you interesting, helpful or compelling……..then they won’t tell anyone – no WOM

If their friends and peers aren’t suggesting it ……..then you lose

If they find it, and it’s not fresh, personally relevant, and offering value……..then you lose their attention

Traditional Relationship Equity

Satisfied

Prospect

New Customer

EstablishedCustomer

IncreaseMarket ShareCampaigns,Prospecting,

Subscriptions,Lists, etc.

BuildRelationships6 – 12 monthsDirect Mail, Newsletters,Promotions,Ad’s, Others

Cost per touchVery high

Social Media Relationship Equity

Active Advocate Fwd/share

Read Once Audience

Read Regularly

Advocates

IncreaseAudiencesFollowers,

Viral networks,Referrals,

Comments,Dialog, etc.

IncreasedNumber of

Touch Points1 – 3 months

blogs,Rich Media,

S-Networking,Twitter, etc.

Cost per touchVery low

Followers RSS or Subscribe

Adapt to Survive…

• Old school doesn’t welcome new school• It’s on you -- Can’t turn to IT (control)• It’s on you -- Can’t turn to marketing (traditional

media bound)• It’s on you - a committee delays and neutralizes• Learn so you can Strategically Lead• You must be the OWNER – it is not a foot

soldier battle

Faster, Cheaper, and Deeper• Traditional media isn’t getting it done

• Strategy Rules above the noise

• Faster, Cheaper, Deeper – new mantra

• It’s about the message – not the tool

• First mover advantage – right now

• No plan – no Brand

• “Social media speak” – the new language

CONSULTING SPEAKING

“TASTE and TWEET” WORKSHOPS

Blaine@WOM10.com Clay@WOM10.com

“LEADING the LEADERS”

• Before using Social Media, know…

• WHY you are doing it

• WHAT you are doing – GET A PLAN!!

NEW e-Bookjust released

Special Offerto “Nancy’s teams”

FREE(limited time)

Get yours today!Go to:

www.WOM10.com