Date post: | 09-May-2015 |
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Technology |
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Blending Online Promotion and Offline Gathering for Measuring Revenue
Marion Gamel, VP Marketing Europe, Eventbrite Internet World, April 25th 2013
Social Media Theatre
The transactional value of a share on Facebook , LinkedIN, and a Tweet How many social media shares does it take to generate one more sale? How has all this evolved since 2010? Two influencers of Social Media behavior and impact: Commitment and Peers Why is Eventbrite talking about this?
This is what you’ll know in 30 minutes, that you may not know now!
Silicon Valley
Eventbrite: A Quick Introduction
Technology Tends to Isolate People
The Hierarchy of Human Needs
A Horizontal Platform that Enables All Events
wine tasting concerts theater volunteering marathon
poetry live music arts & crafts class reunion fashion
fun run festival race fundraiser hiking
comedy block party hiking politics turkey trot
car rally networking summits dance parades
training expeditions dating tea party design
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Create Promote Collect Analyse
1.5 million events 100 million tickets
£1 billion in gross ticket sales 179 countries
What Makes us Ticketing Experts
Social Media + e-Commerce = Social Commerce
Events = Social
Cool event! • Just checking: Do you also think it’s a cool event?
• I rock! (here’s proof)
• Please join me there!
Cool event!
Social Media Hit Our Radar in 2008
Traffic Sources to Eventbrite in January 2008
2012
Social Media = £££
Social Media’s Impact on the Bottom Line Around the World
Social Integration Turns Attendees into Promoters
Social influencing Sees which of their friends are going to the event
Event discovery Via event directory, mobile, email, or social sites
Ticket purchase With one-click, shares the event with friends
Social discovery Friends see his post and click on the event
Purchase & share Friends buy tickets and shares the event with their friends
Sales Influencer I = Commitment
Sales Influencer II = Friends
Enables attendees to see which of their Facebook friends have already registered for your event
Drive more social sharing, ticket sales and registrations for your events
Influence the consumer pre-purchase decision-making process
Individuals can easily change share settings to control their privacy
£££: All Social Media activities are not equal
Social Media: All Types of Events are Not Equal
Evolution of ££ per share since 2010
Evolution of visits per share
How Many Shares, to Sell ONE Incremental Event Ticket?
1 ticket sale
3.5 5.3
5.4
Sharing trends around the world
One Last Thing: Mobile!
Mobile trends @ Eventbrite
Desktop page views by hour
Mobile page views by hour
Mobile trends @ Eventbrite
Desktop page views by hour
Mobile page views by hour
5pm
Thank you!
www.eventbrite.co.uk