From Blah to BrandedMake Your

Resume Stand Out

What’s the difference between anAVERAGE resume… …and GREAT resume?

Your personal brand shines through.

What’s your personal brand?

Not sure you’re a brand?

Consider this…Your personal brand

is simply...

...your professional reputation.

Your brand creates an emotional appeal through your resume.

By making your experience feel familiar. For example, instead of saying “large

project,” provide the name of the project.

Use precise and powerful language. Make every word count.

Skip the generic language like “team player” and “results-oriented.”

Instead of describing the work you’ve done...

...focus on describing your contributions and accomplishments.

ALWAYS in alignment with the target job description.

Know your audience.

Get inside the hiring manager’s head and imagine his/her problems, and challenges.

Match your content to their needs.

Rare + Valuable Skills = Career Capital*

* So Good They Can’t Ignore You by Cal Newport

Your Career Capital provides an essential theme to your resume.

30 second resume test: Can I describe your career capital after only 30 seconds?

Don’t make the reader work too hard to figure out it out.

Avoid casting a wide net. Specificity sells.

Leave out irrelevant details and material. Tighten the content.

…Every single detail should support why you’re the IDEAL candidate.

Blend you personal brand with your resume’s visual style

Expectations are set by experience level and industry/profession.

The more creative/informal the industry, the more permission to be creative.

Want more resume tips?From Blah to Branded: Resume Makeovers

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