BLISS & BLOSSOM : THE BUSINESS

INTRODUCTION

Business to Consumer

Pure – play e-commerce company

Sale of flowers and gifts

Merchant business model

Follow dropshipping point

Operate in Germany

PRODUCTS

Flowers

Cakes

Chocolates

Cards

Soft Toys etc ....

With Custom Messages

Why?

These products are always in demand

CUSTOMERS

Our customers range acroos all age groups

Why will they use our site?

Convenience

24/7 availability

Easy mode of payment

Fast delivery

Quality

Easy return policy

PROCESS

AIM

Adhere to quality standards.

Achieve customer satisfaction

Reduced or no complaints

No return of products

Improve trust

Increate loyality

Thereby increase the revenue of the business

BLISS & BLOSSOM :

IMPACT OF E-COMMERCE

WHY E-COMMERCE IS APPROPRIATE

Saves lot amount of time for the customer to do

shopping.

Not location or geographic dependent.

Replaces traditional commerce method.

Good memorial shopping experience.

Low transaction charges and efficient billing system.

Instant and free shipping along with tracking information.

ROLE OF E-COMMERCE IN BLISS & BLOSSOM

Create successful business.

Online payment services.

Customer service.

Categorization of products and messages

TYPE OF BUSINESS ENGAGED

Dimentions of Bliss & Blossom

Process – Digital

Product – Physical

Delivery - Physical

IMPACT ON BUSINESS OPERATIONS,

MANAGEMENT, COMPETITIVE ADVATAGE

Business Operations :

Sell only online, Excellent cutomer support

Management:

Target customers, Analyze sales, Manage credits

Competitive advantage:

Surpass the competition with innovative ideas, update

to latest web technologies.

HOW INFORMATION IS PROCESSED

Data Acquisition

Explicit actuisition – Detailed information.

Implicit actuisition – Behavior of web pages

Data Analysis

Shopping experience easier.

Understand the customer needs.

Efficient customer support.

BLISS & BLOSSOM : E-COMMERCE

BUSINESS AND REVENUE MODELS

OPERATING BUSINESS MODEL

Online Direct Merchant.

Retailer of goods (flowers, wines and other gifts)

Web Store with product information and online ordering

mechanism.

Sales based of fixed pre-set price list.

Delivery of physical goods.

BENEFITS OFFERED BY OUR BUSINESS MODEL

Elimination of the need for a physical shop.

No need for warehousing.

Web store available to customers all over the world.

Makes use of the extensive marketing opportunity

of the web

Revenue Model: Sales Based

Sales of major products (flowers).

Sales of add-ons (gift items).

Benefits of sales model of our business

Items are being sold.

Charging customers for items purchased on web

instantly.

Online revenue and sales in our market segment on the

rise

BLISS & BLOSSOM :

PAYMENT AND SECURITY

PAYMENT

Cash is King - but only once upon a time.

Electronic Payments changed the role played by

banknotes and coins.

Electronic Payments : seal the deal in today’s

business world.

Payment System Categories :

Payment without safeguards

Payment with safeguards

Payment with virtual wallets

PAYMENT (CONT..)

“Precisely what form of payment might

customer use?” After all, the customer can and

will purchase only if we allow them to pay as they

wish

Will open a Merchant Account

Use Gateway provided by Authorize.net

Will support for two virtual wallets, i.e. Paypal and

Google Wallet

PAYMENT (CONT..)

SECURITY

Build and maintain a secure network

Protect Cardholder Data

Maintain a Vulnerability Management Program

Strong Access Control

TRUST BUILDING MEASURES

Every little detail affect a customer’s trust

Measures we will take to build trust are:

Add security badges and icons

Providing detailed company infomation & contact

By giving quality descriptions and content

Enabling and encouriging ratings and reviews

Promote social sharing

Probably the most important thing we can do to

build trust in our store is to provide customers with

high quality products and service. By doing so a lot

of these efforts will naturally follow.

BLISS & BLOSSOM :

SYSTEM FUNCTIONS

MEASURMENT & ANALYTICS

Total Customer Experience (TCE):-Business Integration-Investigate negative incidents-Understanding customer`s perspective-Strategy-Research

-Human-Computer-Interaction (HCI) -Customer Relationship Management (CRM)

THREE STAGES OF CUSTOMER`S INTERACTION-SERVICE ENCOUNTER-E-COMMERCE ENCOUNTER-POST-ENCOUNTER

ONLINE SHOPPING CUSTOMER SATISFACTION

CRITERIA TO SATISFY THE USER`S

PERSPECTIVE

- Easy of Navigation

-Design

-Information

- Page response

-colors

-Availability

-contact details

-five second rule

-privacy

-secure payment process

-Trust

-No errors

THANK YOU