Blockchain and business opportunities

Slovenska Marketinška Konferenca

Portorož, 29.05.2018

Dr. Mitja Pirc

Blockchain – The topic of the past year

1. BTC and altcoins prices and growth

2. Startups raising +10+ mio USD

3. Switching corporate jobs for blockchain

4. Different opinions on blockchain

5. Legal uncertainties

However, where are blockchain opportunities and threats and are they here yet?

One year ago... and now

WWW vs Blockchain

Source: Deloitte

Applications in diverse areas and industries

Why is blockchain so hard to explain?

Blockchain as has multiple dimensions:

• technology

• philosophy and movement

• alternative startup financing

• new asset class

• set of legal rules

The crypto impacts the real economy

New customers and changed consumers

Today: (example of Slovenia)

• 40+ blockchain startups with over 2000+ employees.

• 40+ additional expected in 2018.

• What they need :

• Legal and accounting services

• Human resources

• Equipment, office space

• Customers who own crypto: 100.000 individuals in Slovenia = changed consumers

Emergence of new markets

New and different competition

• Agile and well funded challengers are entering existing markets

• Many have funds measured in dozens of mio USD

Insurance Digital advertising

Global cases...

... some more global cases...

... also in Slovenia

Telekom Slovenije:

- IBM Hyperledger blockchain

- Collaboration with a startup building enterprise blockchain solution (since may 2017)

Petrol:

- Electricity blockchain transaction (march 2018)

FMCG firms:

- OriginTrail

- Mlekarne Celeia, Perutnina Ptuj, Natureta

BTC:

-Eligma

- OriginTrail

So what can corporations / firms do?

1. Nothing

2. Act on opportunities / threats which already exist TODAY

3. Partner with blockchain startups

4. Partner with (blockchain) IT firms

5. Develop own solutions / patent

What will you do?

1. Nothing

2. Act on opportunities / threats which already exist TODAY

3. Partner with blockchain startups

4. Partner with (blockchain) IT firms

5. Develop own solutions / patent

Thank you