+ All Categories
Home > Documents > Blockchain Based Open Ecosystem of Digital...

Blockchain Based Open Ecosystem of Digital...

Date post: 04-Oct-2020
Category:
Upload: others
View: 2 times
Download: 0 times
Share this document with a friend
27
1 GON | Gaia Open Network Blockchain Based Open Ecosystem of Digital Content
Transcript
Page 1: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

1

GON | Gaia Open Network

Blockchain Based Open Ecosystem

of Digital Content

Page 2: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

2

Table

1. GON Overview

Gaia Open Network (GON) is committed to building a digital content

ecosystem based on blockchain technology, providing an open platform

for the creation, communication, and trading of digital content. GON

provides the services and related protocols needed to build such an

ecosystem, which is composed of the public chain (GaiaChain), the

trading marketplace, the digital content community, and the game

development platform. Digital content creators, enthusiasts, game

developers, consumers and collectors can rely on GON to get a better

experience and gain more value.

GON is created by the Gaia Online team and the Fractal team. Founded in

2003, Gaia Online is one of the world's best anime communities and

virtual worlds, with 29 million registered users, and a total of 2.3 billion

discussion forum posts. Gaia Online is also the pioneer in US to introduce

digital currency and virtual item transactions. To date, Gaia Online has

completed virtual item transactions worth more than $2 billion, with more

than 500 million micro-transactions. Founded in 2016, the Fractal team

Page 3: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

3

has been focusing on blockchain underlying technology. It is a technical

leader in public chain development in the world.

1.1. Vision

We are committed to build an ecosystem that is more friendly and open

to all parties in the digital content industry. With the advantages of

blockchain technology, such as transparency, intelligence, decentralization,

traceability, and non-tampering, GON makes the creation, communication,

and trading of digital content more direct and efficient. Digital content

creators can display and publish content, interact with fans, and interface

with communities on a transparent and open platform. GON is more

conducive to the value conversion of digital content, so that the value of

the work can be quickly and fully achieved. Whether it's digital content

creators, enthusiasts, game developers, consumers and collectors, you

can rely on our platform to achieve their value.

1.2. Problems Solved by GON

For most artists, if they deal with a range of issues related to marketing,

sales, networking, legal, tax, and intellectual property, they can't focus on

creation. In most cases, artists and creators who don't sign up for an

agency can't reap the best value of their work. They may even not be able

to get paid legally because of payment methods, taxes, or irregular

contracts. For their fans and collectors, if the work does not have an

Page 4: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

4

agency, they will also face a series of problem in authentication, payment,

and legal issues.

Digital content assets are a huge market, including digital art, game items,

digital film production, music, literature, and more. The global digital

content market in 2018 is $500 billion. At present, digital content

distribution and trading are highly controlled by a few major brokerage

firms and distribution companies. Only a few artists have access to

sufficient market opportunities, and most artists and creators have no

opportunity to be seen by consumers. At the same time, the asset value

of digital content is intercepted by brokerage firms and distribution

companies. New artists and creators are restricted in resources, influence,

channels, and cannot harvest the value they deserve.

Blockchain technology provides us with a way to solve this dilemma. With

blockchain technology we can build an open and transparent digital

content platform, provide a new and efficient display space for the digital

content community, open up the application channels of digital content,

and provide space for artists and digital content creators. Blockchain

technology can also provide convenient, efficient and transparent

payment methods for the entire ecosystem, protect the interests of

creators, reduce the cost of consumers, and make the entire ecosystem

grow stronger.

GON can not only promote the development of large-scale communities,

such as GaiaOnline, but also play an important supporting role in the

development of small communities (small fan groups), providing more

convenience in promotion, expansion, and payment. More importantly,

through its game platform, GON provides a wider application scenario

and monetization channel for tens of thousands of digital content items

from communities such as GaiaOnline.

We know that blockchain technology is too complicated for most artists,

Page 5: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

5

small and medium-sized game developers, and traditional Internet

companies. Therefore, the blockchain digital content platform is only part

of GON, we also provide a range of services to help organizations and

companies build digital communities that bring digital contents, game

items, and artworks to the chain.

1.3. GON Blockchain Framework

Since its inception in 2003, GaiaOnline has been committed to the

development of digital content ecosystem. After more than ten years of

exploration, we have accumulated a lot of experience, and embracing

blockchain technology is an inevitable choice for the digital content

industry. .

(1) From traditional Internet to Blockchain

GaiaOnline's digital content ecosystem was originally a centralized

Internet business with a centralized architecture. Like other asset-based

business, when the business develops to a certain scale, the centralized

architecture will have technical bottlenecks, such as asset flow traceability,

asset transaction audit, asset system security, operation and maintenance

security. Through continuous exploration and research, we find that

Page 6: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

6

blockchain is the best solution to solve these problems.

(2) From Ethereum to a dedicated Blockchain system

Initially we tried to use Ethereum's smart contracts as a solution, but the

huge volume of GaiaOnline's transactions, the diversity of future

ecosystem, and the high transaction costs in Ethereum prevented us. How

to develop a blockchain system that meets business needs, security,

stability and scalability in timely manner is a huge challenge we face.

Fortunately, the Fractal framework has emerged. Fractal is the result of

research and development by China's top technical team. All the ideas

and business needs of the GaiaOnline blockchain system, such as asset

security, scalability, and small transaction fees can be achieved using the

Fractal technology framework. Most importantly, with Fractal, all

business-independent blockchain features are encapsulated, so the

development cycle can be controlled and protected.

(3) Vertical industry protocols

The Fractal technology framework encapsulates the underlying

blockchain technology and provides a scalable Fractal-Plugin for a wide

range of business needs. Unlike the technology platforms such as

Ethereum, the Fractal technology framework does not enforce any data

model binding, which makes it easy to implement various business

models. Third-party developers can customize the blockchain system for

a vertical depth. Therefore, we can abstract GON from the business

applications and design it into the underlying component model of the

blockchain, which makes it highly versatile, great scalability and

development compatibility for the entire digital content industry.

(4) Combination of On Chain and Off Chain

Vertical industry services and protocols based on the GON blockchain

system have great commercial value and can prosper the digital content

industry ecosystem. However, we also clearly understand that the

Page 7: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

7

blockchain can't solve all the problems, and many centralized services are

also indispensable, such as professional game development platform,

convenient buildup of digital community, big data analysis service for

historical records, and intelligent matching of user data. Therefore, in the

design architecture, we have made a seamless combination of On-Chain

and Off-Chain services.

(5) Relationship with Fractal and FT public chain

GON's underlying blockchain system, GaiaChain, is developed using the

Fractal technology framework and is a stand-alone public-chain system

that uses the PoS consensus mechanism. Like the FT public chain, it is a

member of the Fractal Technology Ecology at the community level. A

large number of projects, including the FT public chain, have chosen to

use Fractal as a basic technology framework to develop blockchain

systems. Different blockchain systems have their own technical

characteristics. In order to avoid “reinventing the wheel”, we will also

use all the good techniques and implementation methods in the Fractal

ecosystem. At the same time, we will open the code of GaiaChain and let

other projects use it, which also reflects the "blockchain spirit."

2. Architecture of GON Ecosystem

Based on more than ten years of experience in the digital content trading

and community operations of GaiaOnline, and years of in-depth

cooperation with the gaming industry, we have classified, summarized

and organized all aspects of the digital content field, and designed a

dedicated public chain, GaiaChain, for digital content assets. GaiaChain

provides a one-stop shop for content creators and communities by

integrating the On-Chain and Off-Chain services. Not only can digital

content be published to the platform efficiently, but also digital content

published by other communities can be used quickly and easily. GON's

ecosystem will therefore be better developed.

Page 8: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

8

GON is an open network architecture centered on the GaiaChain. All eco-

participants, including creators, game developers, independent

communities, and GON Foundations, access GaiaChain through

blockchain protocols.

2.1. GaiaChain

Based on the Fractal architecture, GaiaChain uses the consensus

mechanism of PoS. GON participants can create their own accounts on

GaiaChain and perform various chain activities.

GaiaChain adopts one platform multi assets architecture, and has a

variety of assets in circulation, including native TOKEN and native ITEM.

GaiaChain's transaction fee is based on the gas mechanism, and all

transactions require a certain amount of transaction fee.

Page 9: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

9

2.1.1. Tokenized Digital Content

ITEM represents the tokenized digital content asset on GON and is an

indivisible, non-homogenous digital asset created on GaiaChain by a

community that publishes and distributes digital content. Only

community can create and issue ITEM. After the ITEM is released, it can

be traded on GaiaChain.

Page 10: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

10

Unlike contract assets such as ERC721, GaiaChain supports the issuance,

transfer and other operations of digital content assets (ITEM) at the

underlying platform level, without the need to write smart contracts,

making the release process more secure, convenient, and reliable. More

features can be implemented through additional protocols.

Take GaiaOnline as an example. GaiaOnline has hundreds of thousands of

virtual items and tens of thousands of transactions per day. GaiaOnline

can tokenize these items on GaiaChain, making these virtual items

tradable, traceable and convertible throughout the GON ecosystem. .

2.1.2. Digital Content Asset Trading

GCoin is the stable currency issued by GON on GaiaChain, which is

equivalent to the US dollar. Trading ITEM must use GCoin as the trading

currency. Each GCoin corresponds to a US dollar. GON Foundation will

have 100% of the reserve on all the GCoin on GaiaChain.

Only in the ability to trade and circulate can real value be realized.

GaiaChain's blockchain ledger enables digital content (ITEM) to achieve

cross-community trading and ensure data transparency and security. In

the future, we will also achieve cross-chain circulation.

2.2. GON Community

The GON Digital Content Ecosystem is made up of countless relatively

independent and diverse GON communities that are digital content

creators and the consumers, and may exist outside the chain.

GaiaOnline is the first community to join the GON ecosystem. GaiaOnline

has become a successful community and virtual item trading platform

through more than a decade of community development and operations.

GON's community-based model architecture works well with the existing

Page 11: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

11

GaiaOnline.

The community has strong cultural attributes. People are divided into

groups with common interests and backgrounds. Although GaiaOnline is

the largest anime community in the United States, it is obviously

impossible for GaiaOnline to gather all digital content creators and

enthusiasts all over the world. In addition, geographical diversity, age

group diversity, professionalism, and diversified functions all influence the

development of the community. GON Ecosystem follows this trend by

supporting users to create their own communities, which have their own

user base and creators. At the same time, the blockchain is used to link

the digital content assets published by these communities. These

community users can also be GON users and have GaiaChain accounts. In

addition to having digital content in the original community, users can

also tokenize and transfer digital content assets into their own sub-

accounts on GaiaChain, trade on GaiaChain, or re-transfer digital assets

back to their original community accounts.

2.3. Game Development Platform

In addition to providing GaiaChain smart contract to develop digital

content applications (DApp), we also offer developers an easy-to-use

GON game development platform.

Not only professional game developers can use the digital content assets

(ITEM) corresponding cartoon characters, virtual clothing, virtual items,

virtual backgrounds and other digital content to develop large games on

the game development platform, ordinary users can also use the Game

Development Platform to develop their own small games to share with

friends.

The GON game development platform is a platform that connects the

world through games, connecting game developers, virtual asset creators,

Page 12: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

12

and virtual asset owners so that everyone can imagine, create, and enjoy

the game. For example, the game developer accepts GaiaOnline's clothing

ITEM in his new game, so that users with GaiaOnline virtual clothing ITEM

on the GON platform can directly play in the new game with the ITEM

they already own.

We also offer an easy-to-use SDK, a variety of gadgets and template

libraries that allow game developers (including game development

companies) to easily develop their own games using ITEM on GON.

The Game Development Platform includes the following participants:

Game Developers:Developers can quickly develop blockchain games

with the game development modules provided by GON game

development platform and any ITEM on the platform. At the same time,

because ITEM owners can directly play the game with the ITEM they

already have, they can quickly and easily find new users.

ITEM Owners:The ITEM they own not only can be traded on GON, but

also given new value by new games and applications, and the value of the

ITEM will be enhanced.

Digital Content Creators : The game development platform also

provides a brand new market for digital content creators such as creators

of avatars and backgrounds, connecting them directly to game

developers to create and develop new games together.

2.4. Digital Content Asset Trading Platform

GON Ecosystem is made up of a variety of communities, each of which

distributes its own digital content assets on GaiaChain. In order to

enhance the transparency of digital asset transactions and allow these

Page 13: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

13

digital assets to flow between different communities, GON provides a

transparent Digital Content Asset Trading Platform.

Users in each community are also GON users, have GaiaChain accounts,

and can trade on the trading platform.

From a user perspective, GON Trading Platform is a trading marketplace,

but in essence it is a decentralized exchange based on GaiaChain. The

openness of the public chain and the rich API can integrate trading

function into each community, providing a new life for digital content

assets (ITEM). These ITEMs (eg avatars, artworks) can be traded,

transferred, traced, and displayed on the GON trading platform, also can

be obtained and used directly in applications and games in various

communities.

2.5. GaiaChain Tools

GaiaChain Wallet

In addition to trading ITEM on GON digital content trading platform,

GON users can also view and trade their own ITEM through GaiaChain

wallet. The GaiaChain wallet also supports the redemption and transfer of

GCoin.

GaiaChain Browser

The GaiaChain browser is used to display all the data of GaiaChain in real

time, including:

GaiaChain's operational data: GaiaChain node status, block data,

consensus data, etc.

Page 14: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

14

GaiaChain's account data: view the assets and transaction history of all

accounts

GaiaChain application data: view contract data for various applications on

GaiaChain

GaiaChain Development Tool

In addition to the GON digital content trading platform and the GON

game development platform, GON also encourages all parties to expand

their applications. The GaiaChain contract is compatible with Solidity

syntax and users can post their own contracts on GaiaChain. The

GaiaChain compiler can be used to compile contracts on GaiaChain.

2.6. Other Services

In addition to a stable, efficient, and scalable GON blockchain system, we

offer a range of digital content asset related services. These services are

part of the GON ecosystem and not only help solve the actual needs of

users, but also GON's ecosystem income.

(1) Setup Community Service

Help brokerage companies, game companies, and creative teams quickly

setup communities and tokenize digital contents. The digital content

assets can be freely flowed and used in different communities on the

chain. For established community sites, we offer a one-click SDK to

connect to GON ecosystem.

(2) Information Publishing Service

Providing an information publishing platform, in addition to publishing

community activities, ITEM sales and other information in the GON

ecosystem, it also opens up mainstream social media networks and

provides social media operation services.

Page 15: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

15

(3) Blockchain Digital Content Application (DApp) Publishing Service

Since the GON ecosystem has a large number of digital content assets

(ITEM), and GaiaChain provides a complete smart contract function,

developers can use ITEM to develop DApp applications including

blockchain games. We provide DApp Publishing Platform, including:

DApp overview, download, comment, score, subscription and other

functions.

(4) Advertising Platform

With the increase of digital content assets, how to reach target users

becomes extremely important. We will provide an advertising platform

for advertisers to bid for advertising space and accurately push them to

matching users through big data analysis. In addition, we provide

advertising agency services to communities in the GON ecosystem to

help communities monetize their traffic.

(5) Data Analysis Service

The GON communities generate a large amount of usage data and

transaction data of digital content assets (ITEM) every day. We will

analyze these data in real time through big data analysis systems, provide

market forecasting, intelligent matching and other services to enhance

user experience, improve digital content assets (ITEM) value, and

empower GON community development.

(6) Legal Services

The blockchain technology can technically solve the problem of copyright

and property ownership in the digital world, but when the related

disputes involve offline copyright and property rights, professional

lawyers are needed to assist us. We provide legal advisory services such

as intellectual property and copyright to GON users.

Page 16: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

16

3. Cooperation and Use Cases

GON is an open ecosystem and we look forward to working with more

third-party partners. Cooperation includes but are not limited to the

following:

3.1. Innovative Communities

GON provides community building, digital content asset SDK, digital

content publishing, fan notification, matching, digital content asset

trading, smart advertising and a range of ecosystem services to help

brokerage companies, game companies and artist teams build

communities and publish digital content asset (ITEM). The community of

digital content creators and fans is at the heart of GON, allowing each

user to participate freely and seek different business opportunities,

making GON a perfect communication tool and business platform.

With powerful analytics engine, we will perform big data analysis on user

participants, and generate detailed data charts that accurately match user

needs and forecast trends.

GON will also provide crowdfunding and commercial agency capabilities

for digital content. With a flat media platform, we will make content

presentation, trading, collection, and social easy.

3.2. Tokenizing digital content to GaiaChain

Tokenizing digital contents to GaiaChain is the foundation of the GON

ecosystem and the connection between the GON ecosystem and the

traditional Internet websites.

GaiaOnline is a concrete implementation of the GON ecosystem.

GaiaOnline joins the GON ecosystem as a GON community. By using

GON's SDK to interconnect with GaiaChain, hundreds of thousands of

Page 17: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

17

virtual clothing are tokenized to GaiaChain. These operations will not

affect the user's experience within GaiaOnline community. When user

places a virtual cloth in the "backpack", this virtual cloth will be

permanently stored on GaiaChain, and can be traded in the GON trading

platform.

3.3. Digital Content Asset Trading Platform

The GON digital content asset trading platform provides decentralized

ITEM trading services, including Auction and BuyNow.

Based on the successful cooperation with GaiaOnline, GON will provide

technical tools and a range of ecosystem related services to any

traditional digital content website, game development company, and

brokerage company, to help them tokenize the traditional digital content

to GaiaChain, and help them achieve greater value with blockchain

technology.

For example, the GaiaOnline Southeast Asia community has millions of

user bases, but due to language and culture differences, it is difficult for

these users to communicate with US users in one community. At the same

time, there is also a need for virtual item interoperability between US

users and Southeast Asian users. GON solves this problem. On GON,

communities can be independent and share virtual items through the

Page 18: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

18

digital content trading platform.

There are thousands of small game communities around the world.

Because of the language and geographical differences, it is difficult to

bring these small communities together. GON can help these small game

communities access the GaiaChain system. While the communities are

independent, the game items can be exchanged and traded on GON

trading platform, making the game items more valuable.

3.4. Game Development Platform

The GON game development platform includes a breakthrough

underlying technology and SDK modules, enabling game developers and

even regular users to develop games quickly. Below is the typical game

development flow:

1, User selects the digital content asset (ITEM) to be used in the game

development platform, such as cartoon image, virtual cloth, virtual

weapon item, and virtual scenes. These digital content assets (ITEM) can

be directly purchased or leased on the game development platform.

2, Using the game design IDE provided by the game platform to write

game logic, which can be shooting competition, driving competition,

monster fighting mode, farming mode, construction mode, and so on;

3. Select the payment methods provided by the platform.

4. Share the game to your friends in GON and/or via social media.

GON revolutionized the connection between game developers and ITEM

holders, which not only made game development simple and efficient,

but also created new life for these ITEMs and created new value for ITEM

holders.

Page 19: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

19

3.5. Digital Content Assets (ITEM) Leasing

The highlight of GON's game development platform is the large amount

of digital content assets developers can choose from. In order to reduce

the early trial and error costs of game development, GON game platform

provides digital content asset (ITEM) leasing service, so developers can

have more assets at less cost.

In addition to the self-operated GON leasing service, we will also support

communities to open their own rental areas on the game platform, as

well as individual users to open their own rental counters. Users can

sublease their collected digital content assets (ITEM) and generate

significant revenue. The rental method can be exclusive or shared based

on the rental fee.

4. GON Business Model

The GON Ecosystem has a variety of business models, including the

following:

4.1. Transaction Fees

As the core of GON, GaiaChain is also the carrier and circulation platform

of various digital assets. Transaction fee is an important income source of

GON ecosystem.

(1) Digital Content Asset (ITEM) Transaction Fee

We will charge ITEM transaction fee. Artists and digital content creators

work through service fees from the very beginning, and agencies typically

take 10% to 50% commission from the artist's net sales. This commission

system is proven and accepted by all stakeholders, so we intend to keep

Page 20: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

20

this system, but because of the advantages of using an automated

platform based on blockchain technology, we will have lower indirect

operating costs, we can charged fees on a lower price range, and part of

the transaction commission income is used as dividend and reward to

GON investors and participants.

(2) GCoin Transaction Fee

GCoin is the only medium currency in the GON ecosystem. All

transactions on GON use GCoin. We charge GCoin transaction fee to

prevent improper transfer and money laundry.

4.2. IT Services (SaaS) Revenue

We offer a range of IT services for the GON ecosystem, most of which are

delivered to customers through SaaS, enabling traditional brokerage firms,

Internet companies and gaming companies to publish their digital

content to GaiaChain at minimal cost and generate more value in the

GON ecosystem. Service fees mainly include:

(1) Traditional IT Services

In the early days of GON community development, we will use the SaaS

system to help brokerage companies and game companies build their

communities so that they can gather fans and tokenize the digital content

created by the artists. As the community grows, we will work together

with more professional IT operations providers to provide more IT

services to the communities.

(2) Operating Services

We provide services during the different operating phases for GON

community: help the community publish content, operate social media,

perform big data analytics, provide visibility, and increase user loyalty;

(3) Blockchain Services

Page 21: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

21

For the unique digital content application needs of each community, we

also provide blockchain services such as developer wallet, blockchain

browser, blockchain data service, and contract development, to help

communities explore more digital content asset usage scenarios. .

4.3. Advertising

(1) Ad Auction

We offer ad auctions to help advertisers accurately match users and

digital content. The community can purchase the appropriate exposure

on our ad auction platform.

(2) Ad Agency

With channel advantages and system advantages, we provide advertising

agency services. Whether it is a GON community or a game released on a

game platform, or other GON eco-participants, our advertising agency

platform can help monetize any traffic, and we charge a percentage as

the platform revenue.

4.4. Game Development Platform Revenue

The game development platform is an important source of income for the

GON ecosystem.

(1) Game Development Tools and Services

For beginner game developers, we offer basic development tools and

services for free. We offer fee-based packages for professional and semi-

professional developers, offering differentiated services such as more

development tools, a richer development SDK, more complex game

models, and more effective game promotion channels.

(2) Game Revenue Sharing

Page 22: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

22

We provide game developers with traditional payment methods and

digital currency payment methods, and provide reward systems. Gamers

can pay games in a variety of ways, such as direct purchase and in-app

purchase. Similar to Apple's App Store, we will charge a percentage of

revenue in the process.

(3) Digital content asset rental income sharing

GON game development platform provides digital content rental services.

Both game developers and digital content holders can benefit from rental

services, and we charge an appropriate revenue share as platform

revenue.

4.5. Off-Chain Services

We will also cooperate with relevant service providers to provide rich

offline services for participants of GON Ecosystem, such as legal

consultation and financial services.

Page 23: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

23

5. Roadmap

2019-11 Private fundraising, GToken on Exchange

2020-3 Launch GaiaChain, launch GON Wallet and Digital Content

Trading Platform, GCoin on Exchange

2020-3 Tokenize GaiaOnline’s hundreds of thousands of virtual

items on Gaiachain, and tradable on Trading Platform

2020-5 Launch Developer Wallet and API, work with third-party

partners and communities

2020-6 Open up GaiaChain to individual artists and digital content

creators, and open up personal communities

2020-9 Launch Gaia Southeast Asia community, vigorously bring

Southeast Asia games and communities to GaiaChain

2020-12 Launch Gaia China community, vigorously bring Chinese

games and communities to GaiaChain

2021-6 Launch Game Development Platform. Game developers can

use the large amount of digital content assets, such as characters and

artworks, and the platform's SDK to develop games. Game Development

Platform connects game developers and digital content asset creators,

and makes blockchain game development easy.

Page 24: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

24

6. Team

James Cao, Founder and CEO

James is founder and CEO of GaiaOnline,one of the largest anime

community and virtual item trading platform in the world. GaiaOnline

attracted investment from Benchmark, Redpoint, TimeWarner, and Sony

Pictures. Before Gaia,James is a network engineer at Zhone Technologies,

Lucent Technologies, and Ascend Communications. James has MBA from

New York Institute of Technology, and studied Telecommunication

Engineering at UC Berkeley.

The GON project is created by the GaiaOnline US team and the Fractal

China team. GaiaOnline created the largest Avatar social network in the US,

www.gaiaonline.com, with 29 million registered users and billions of forum

posts. The Fractal technical team not only built the FT public chain system

with Fractal technology, but also provided digital financial solutions and

blockchain systems for many financial institutions.

During the preparation of the GON project, artists, community operations,

engineers and blockchain experts who participated in the project found the

pain points and opportunities of the digital content industry. Now they are

providing solutions to the industry peers through GON.

Page 25: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

25

7. Offering Plan

GToken Holders' Rights

GON's rights are reflected through GToken. GToken is the sole

representative of GON's rights such as voting and dividends. They have

both the right to vote business decisions and the benefit to income

sharing. The main rights are reflected in the following two aspects:

1) Community governance voting: GON's major business decisions are

determined by the GToken holders voting on the Gaia Chain, and

more than 50% of the votes needed to be implemented.

2) Income Dividend: The GON Foundation will use 40% of the GON

platform revenue as "GToken Holder Dividend", either as dividends to

GToken holders directly or to repurchase and destroy GToken from the

market. The other 40% will be used as an ecosystem development

fund. The remaining 20% is used as GON operating expenses. The

"GON platform revenue" includes 100% income of GON ecosystem's

on-chain business and 100% net profit of GON ecosystem's off-chain

business.

GToken Holder Dividend Distribution

"GToken Holder Dividend" accounts for 40% of "GON platform revenue".

The distribution flow is shown in the figure below:

Page 26: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

26

The GON Foundation will periodically (such as monthly) evaluate the

GToken's dividend return rate. When the dividend return rate is not high

(for example, the annualized return rate is less than 10%), the repurchase

process will be initiated. The GON Foundation will purchase GToken from

the market at market price and destroy them to reduce GToken circulation.

This will indirectly increase the future dividend ratio of each GToken.

When the dividend return rate is high (for example, the annualized return

rate is higher than 10%), the dividend is distributed to GToken holders on

a monthly basis automatically.

It is worth mentioning that the GToken issuance right is not controlled by

the GON Foundation or any organization and individual, but is

determined based on the "Community Governance Voting" whether to

issue additional financing. In other words, during the development of the

GON project, if additional financing is required, the GON Foundation

cannot directly issue additional financing. Instead, it must initiate voting

Page 27: Blockchain Based Open Ecosystem of Digital Contentgraphics.gaiaonline.com/images/GON/GON_whitepaper... · ecosystem, which is composed of the public chain (GaiaChain), the trading

27

on Gaia Chain through "Community Governance Smart Contract". More

than 50% of the votes needed to approve additional financing. In

principle, additional tokens will be automatically locked on the chain and

unlocked in 12 months.

Offering Plan

Initial Offering:10,000,000 GToken

80% is used for fundraising, and the remaining 20% is for long-term lock-

in (the dividend generated is used to incentivize the team and the

ecosystem development)

Fundraising Plan:$8,000,000

8,000,000 GToken for sale,1 GToken = $1;

Among them, GaiaOnline will buy 4,000,000 GToken, the other 4,000,000

GToken will be for new investors。


Recommended