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Blog or Die: The Essential Guide to Blogging
Presented by Britt Bravo
LA New Media Boot Camp
September 17, 2010
Agenda
• Anatomy of a blog + blog examples• Why blog?• Goals, audience & content• Listening• Features & functions• Staff, time & money• Tips for building traffic• Measuring impact
Amnesty International
ACLU
Case Foundation
Blogroll
2nd Harvest Food Bank of Santa Clara & San Mateo Counties
Comments
Second Harvest site
Urban Sprouts
The Hunger Challenge
NetSquared Community Blog
MomsRising.org
Why Blog?
• Share stories
• Share your expertise
• Build trust with supporters
• Create your own media coverage
• Google likes links & updated content
• Be a niche news source
• Promote a campaign or project
What goal will a blog help you achieve?
Who are you trying to reach?
What will you write about?
Blog Post Topics
• Interviews experts, donors, constituents, volunteers, board
• Report back from events & the field
• Ask questions• Guest posts• Success stories• Opinions
• Comment on current events
• Round-up of news about your issue
• Photos, video & audio
• How-to’s & lists• Press coverage
Even if you don’t have a blog you can listen & comment
Listening Tools
• Google Reader www.google.com/reader
• Google Alerts www.google.com/alert
• Google Blog Search http://blogsearch.google.com/
• Twitter Search http://search.twitter.com/
• Social Mention www.socialmention.com
• Blogger (free)
• WordPress.com (free)
• WordPress.org (you pay for hosting)
• TypePad ($8.95-29.95/month)
• Movable Type (you pay for hosting)
• Drupal, Plone & Joomla (you pay for hosting)
Blogging platforms
Blogger
WordPress
TypePad
Drupal
Features & Functions
• Separate or integrated
• Custom or template• Rss & email
subscription• Search• Images, audio,
video• Categories & tags
• About us• Blog roll• AddThis, ShareThis,
TweetMeme• E-commerce or
donation• Twitter feed• Facebook badge
Staff & Budget
Staff
• Designer/developer• Ongoing tech
support• Blogger(s)• Managing Editor• Community Builder
Hardware/Software
• Blogging software• Analytics services• Digital/Flip camera
Time
• Listening• Commenting• Creating content• Outreach• Measuring impact
Tips for Increasing Traffic
• Post regularly• Link to other bloggers• Have a blogroll• Make it easy to
comment & share• Link to posts in your
e-newsletter• Email & rss
subscription (feedburner)
Tips for Increasing Traffic
• Always use images (Flickr)
• Share on Facebook• Share on Twitter• Write titles people are
searching for• Comment on current
events• Have a strong opinion• Ask a question
Tips for Increasing Traffic
• Post lists & how-to’s• Write short posts• Interview people• Have guest bloggers• Host contests• Put blog URL in email
signature• Notice what posts are
the most popular, write more of those!
Measuring Impact
• Google Analytics: http://www.google.com/analytics/
• Site Meter: http://www.sitemeter.com/
• PostRank: http://www.postrank.com/
• Feedburner: http://feedburner.google.com
• Press
• Donations
• Actions
• Anecdotes
Resources
• Nonprofit Blog Carnival Roundup: How to Create a Juicy Nonprofit Blog http://havefundogood.blogspot.com/2010/07/nonprofit-blog-carnival-roundup-how-to.html
• We Are Media http://www.wearemedia.org
• Beth’s Blog: http://www.bethkanter.org
• Blogging for Bliss by Tara Frey
• The Networked Nonprofit by Beth Kanter & Allison Fine
Questions?
Britt BravoBig Vision Consultinghttp://[email protected](510) 757-9684
This presentation is on SlideShare:http://www.slideshare.net/Bbravo