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Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a...

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Blog your way to…
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Page 1: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

Blog your way to…

Page 2: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.
Page 3: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

Why Blog?

• Create interesting, concise, timely, shareable content

• Encourage a dynamic conversation with your client base

• Be seen as a source of information• It’s a great way to generate a book• Express your opinion in a socially acceptable

venue

Page 4: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

10 Tips for Better Blogging

1. Work the title2. Find the perfect length3. Discern fact from opinion4. Research5. Use that emotional hook6. Engage7. Illustrate8. Circulate 9. Link10. Sprinkle Pixie Dust

Page 5: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

https://blog.bufferapp.com/perfect-blog-post-research-data

1. Work the title

Page 6: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.
Page 7: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.
Page 8: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.
Page 9: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.
Page 10: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

2. Find the perfect length

Is 1500 words the “sweet-spot?”

Page 11: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

3. Discern fact from opinion

(BuzzFeed has 130 MILLION unique visitors every month)

Page 12: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

• Let me begin by saying that olive oil is awesome.

• It is pretty.• It is delicious… etc

http://www.buzzfeed.com/christinebyrne/things-you-shouldnt-be-cooking-with-olive-oil#.

olwW3V2jN

Page 13: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.
Page 14: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

“So as a general rule, cooking over high heat with olive oil is bad news.”

Page 15: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.
Page 16: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

4. Rely on Research, not Wessonality

Page 17: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

(exploit the insecurities of your readers)

5. Use that emotional hook

Page 18: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.
Page 19: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.
Page 20: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

6. Engage

Page 21: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.
Page 22: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.
Page 23: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.
Page 24: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

7. Illustrate

Page 25: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.
Page 26: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

8. Circulate

Page 27: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

9. Link

Page 28: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

10. Sprinkle Pixie Dust

Page 29: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.
Page 30: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

What will make me read your blog

• Good title• Nice pic• Short• Informative• Helpful• Has bullet points• Bonus points if it has “sex” in the title

Page 31: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.
Page 33: Blog your way to…. Why Blog? Create interesting, concise, timely, shareable content Encourage a dynamic conversation with your client base Be seen as.

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