Blogger Outreach and Affiliate Marketing

By Robbins Interactive

Why you need blogger outreach?

According to a recent survey by YouGov,

only 3% of Americans completely trust the advertisements they

see, read or hear

It’s all about credibility

Not just people they know but bloggers they follow as well

Their friends on social media

Who do they trust?

Circle of Trust

Your BRAND

MINDI The Mom

Mommy Blogger

Bloggers have a

relationship with their

followers

They have a

connection through a

shared interest

Trust is built through

social conversations.

Conversations and

relationships are

personal

Bloggers are loyal to

followers not brands

Where does the trust come from?

Sponsorship

Traditional Ways Bloggers Partner with Brands

Brand Ambassador – Monthly or annual relationship that typically involves compensation and free product

Sponsorship – One monetary compensation for writing a post about the brand

Affiliate Marketing

Cost Per Acquisition

Model (CPA)

Great opportunity to

expand reach for a

CPA model

Provides between

5-20%

incremental

increase in online

sales

Affiliate Marketing and Blogger Outreach

Long term relationship between the blogger and brand

Potential sales every time someone visits the site

Additional sales from search engine optimization results

Reoccurring revenueOpportunity to promote and therefore receive income regularly

Benefits to the Blogger

Benefits to the Brand

Only pay for success – sale or lead….you decide

Continued passionate coverage and brand awareness

Ready?

Are you ready to explore the power of affiliate marketing and blogger outreach?

Visit www.robbinsinteractive.com to learn how we can work together for an increase of new sales and customers to your online store.