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Lessons Learned From 37,320 Minutes of Blogger Outreach Chelsea Blacker UK.BLUEGLASS.COM @ChelseaBlacker
| Date post: | 08-May-2015 |
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Lessons Learned From 37,320 Minutes of Blogger Outreach
Chelsea BlackerUK.BLUEGLASS.COM
@ChelseaBlacker
The Challenge
• 65 Unique Domain Links• 2 Month Project• 44 Keywords • Website 1: Average Rank 17• Website 2: Average Rank 25
Results
• 82 Unique Domain Links• 4 Month Project
Before After0
5
10
15
20
25
30
Website 1Website 2
Website 1 Media Value
Before After£0
£500
£1,000
£1,500
£2,000
£2,500
£3,000
Website 2 Media Value
Before After£0
£1,000
£2,000
£3,000
£4,000
£5,000
£6,000
What We Learned
Competitor AnalysisCategorise backlinks by blogs, news sites, etc.
Sort by influence rank.
Persona DevelopmentCan be an extravagant
waste of time
Break it DownBreak down your writer
selection process into simple steps. Have a stock email with dummie brief, explaining your payment methods, due dates.
WritersFind writers using Elance, Twitter, &
PeoplePerHour. Do NOT pay until you are happy. Beware of writers trying to invoice you twice.
Blogger OutreachSupply useful images with
Compfight. Acting as a keen enthusiast
helps your content look more credbile.
Rule of ThreeAverage 3 emails to get a
blog post placedSuggest 3 subject mattersProduce the doc in 3 file
formats (word, HTML, email)
Time is Money
Time is Money
Don’t Bite Off More Than You Can Chew
Spread Thin44 keywords for 65 links means impact for any given term isn’t
as strong as it could be
New Things to Try
Quality
Authorshipty
